Tea in Bulgaria
Euromonitor International's Tea in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 43 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black Tea; Fruit/Herbal Tea; Green Tea; Instant Tea; Other Tea
Table of contents
TEA IN BULGARIA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2009
Table 2 Other Tea by Type: % Off-trade Volume 2005-2008
Table 3 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 4 Retail Sales of Tea by Subsector: Value 2004-2009
Table 5 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 6 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 7 Tea Company Shares 2005-2009
Table 8 Tea Brand Shares 2006-2009
Table 9 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 10 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 11 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 12 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
LOCAL COMPANY PROFILES - BULGARIA
BALKAM AD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Balkam AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Balkam AD: Competitive Position 2009
BALKAM AD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Balkam AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Balkam AD: Competitive Position 2009
BIOPROGRAMMA OOD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bioprogramma OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bioprogramma OOD: Competitive Position 2009
BIOSET OOD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bioset OOD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Bioset OOD: Competitive Position 2009
MERCURY AD - HOT DRINKS - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Mercury AD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Mercury AD: Competitive Position 2009
HOT DRINKS IN BULGARIA
EXECUTIVE SUMMARY
After a very positive five years, hot drinks volume growth turns to decline
Economic crisis leaves a profound mark on consumer behaviour and the performance of hot drinks
Demand for cheaper products favours multinational and economy brands
The off-trade channel grows in importance as the economy slows down
Volume growth expected to return in the forecast period as the economy starts to recover
KEY TRENDS AND DEVELOPMENTS
Economic downturn slows down hot drinks growth and affects all categories
Globalisation and Westernisation of coffee- and tea-drinking habits creates diversity in on-trade outlets
Manufacturers tailor product features to suit changing demographic factors and evolving lifestyles
Macroeconomic factors impact the expansion pace of the modern retail trade
Innovative strategies bound to strengthen market leaders’ positions
MARKET DATA
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 15 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 16 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 17 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 18 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 19 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 20 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 21 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 22 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 23 Hot Drinks Company Shares by Value 2005-2009
Table 24 Hot Drinks Brand Shares by Value 2006-2009
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 26 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 29 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 30 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 31 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 32 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 11 Research Sources