Tea in China
Euromonitor International's Tea in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 70 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
TEA IN CHINA : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 2 Other Tea by Type: % Off-trade Volume 2005-2008
Table 3 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 4 Retail Sales of Tea by Subsector: Value 2003-2008
Table 5 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 6 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 7 Tea Company Shares 2004-2008
Table 8 Tea Brand Shares 2005-2008
Table 9 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 10 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 11 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 12 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
LOCAL COMPANY PROFILES - CHINA
CHANGZHOU SUPER COFFEE BEVERAGE CO LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Changzhou Super Coffee Beverage Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Changzhou Super Coffee Beverage Co Ltd: Competitive Position 2008
GUANGDONG YASHILI FOOD CO LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Guangdong Yashili Food Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Guangdong Yashili Food Co Ltd: Competitive Position 2008
GUANGZHOU KRAFT FOOD CO LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Guangzhou Kraft Food Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Guangdong Kraft Food Co Ltd: Competitive Position 2008
NESTLé (CHINA) LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nestlé (China) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Nestlé (China) Ltd: Competitive Position 2008
SHANGHAI ASSOCIATED BRITISH FOODS & BEVERAGE CO LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Shanghai Associated British Foods & Beverage Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Shanghai Associated British Foods & Beverage Co Ltd: Competitive Position 2008
TENFU GROUP - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Tenfu Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Tenfu Group: Competitive Position 2008
VV GROUP - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 VV Group: Key Facts
Summary 14 VV Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 VV Group: Competitive Position 2008
ZHEJIANG XIANGPIAOPIAO CO LTD - HOT DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Zhejiang Xiangpiaopiao Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Zhejiang Xiangpiaopiao Co Ltd: Competitive Position 2008
HOT DRINKS IN CHINA
EXECUTIVE SUMMARY
Healthy growth in hot drinks in economic recession
Melamine event drives hot drinks
Consolidated coffee versus fragmented tea and other hot drinks
Supermarkets/hypermarkets and chained specialists increase in importance
Hot drinks will not be stimulated without innovation
KEY TRENDS AND DEVELOPMENTS
Demographic changes spur sales of hot drinks
Melamine event benefits hot drinks
Healthy drinking trend influences consumer decision
Hot drinks retains healthy growth in economic recession
Convenient packaging attracts consumers
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET DATA
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 15 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 16 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 17 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 18 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 19 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 20 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 21 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 22 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 23 Retail Sales of Hot Drinks by Region: Volume 2003-2008
Table 24 Retail Sales of Hot Drinks by Region: Value 2003-2008
Table 25 Retail Sales of Hot Drinks by Region: % Volume Growth 2003-2008
Table 26 Retail Sales of Hot Drinks by Region: % Value Growth 2003-2008
Table 27 Foodservice Sales of Hot Drinks by Region: Horecavolume1000 2003-2008
Table 28 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2003-2008
Table 29 Total Sales of Hot Drinks by Region: Total Volume 2003-2008
Table 30 Total Sales of Hot Drinks by Region: % Total Volume Growth 2003-2008
Table 31 Hot Drinks Company Shares by Value 2004-2008
Table 32 Hot Drinks Brand Shares by Value 2005-2008
Table 33 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 34 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 35 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 36 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 37 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 38 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 39 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 40 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 41 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 42 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 43 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 44 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
Table 45 Forecast Retail Sales of Hot Drinks by Region: Volume 2008-2013
Table 46 Forecast Retail Sales of Hot Drinks by Region: Value 2008-2013
Table 47 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2008-2013
Table 48 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2008-2013
Table 49 Forecast Foodservice Sales of Hot Drinks by Region: Horecavolume1000 2008-2013
Table 50 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2008-2013
Table 51 Forecast Total Sales of Hot Drinks by Region: Total Volume 2008-2013
Table 52 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 18 Research Sources