Tea in Germany
Euromonitor International's Tea in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 50 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
TEA IN GERMANY : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 2 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 3 Retail Sales of Tea by Subsector: Value 2003-2008
Table 4 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 5 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 6 Tea Company Shares 2004-2008
Table 7 Tea Brand Shares 2005-2008
Table 8 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 9 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 10 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 11 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
LOCAL COMPANY PROFILES - GERMANY
BüNTING TEEHANDELSHAUS GMBH & CO - HOT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bünting Teehandelshaus GmbH & Co: Key Facts
Summary 2 Bünting Teehandelshaus GmbH & Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bünting Teehandelshaus GmbH & Co: Competitive Position 2008
JJ DARBOVEN HOLDING AG & CO - HOT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 JJ Darboven Holding AG & Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 JJ Darboven Holding AG & Co: Competitive Position 2008
OSTFRIESISCHE TEE GESELLSCHAFT - HOT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Ostfriesische Tee Gesellschaft: Key Facts
Summary 7 Ostfriesische Tee Gesellschaft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Ostfriesische Tee Gesellschaft: Competitive Position 2008
TEEKANNE GMBH - HOT DRINKS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Teekanne GmbH: Key Facts
Summary 10 Teekanne GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Teekanne GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Teekanne GmbH: Competitive Position 2007
HOT DRINKS IN GERMANY
EXECUTIVE SUMMARY
Hot drinks continues to achieve positive value growth
Dichotomisation of German consumers
Two giants dominate and compete for market leadership
Health concerns influence purchasing decisions
On-trade growth slows as smoking ban enforced
KEY TRENDS AND DEVELOPMENTS
Hot drinks suffer as population ages
MARKET DATA
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 14 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 15 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 16 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 17 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 18 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 19 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 20 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 21 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 22 Hot Drinks Company Shares by Value 2004-2008
Table 23 Hot Drinks Brand Shares by Value 2005-2008
Table 24 Penetration of Private Label by Sector 2004-2008
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
Table 26 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2008
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2008-2013
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2008-2013
Table 29 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 30 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 31 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 32 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 33 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 34 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 35 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 36 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 37 Imports/Exports/Apparent Consumption of Black and Green Tea 2006/2007
DEFINITIONS
Summary 13 Research Sources