Tea in Greece
Euromonitor International's Tea in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 54 | Publication date: Feb 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black Tea; Fruit/Herbal Tea; Green Tea; Instant Tea; Other Tea
Table of contents
TEA IN GREECE : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 1 Fruit/Herbal Tea by Type: % Retail Volume 2005-2009
Table 2 Other Tea by Type: % Retail Volume 2005-2009
Table 3 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 4 Retail Sales of Tea by Subsector: Value 2004-2009
Table 5 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 6 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 7 Tea Company Shares 2005-2009
Table 8 Tea Brand Shares 2006-2009
Table 9 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 10 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 11 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 12 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
LOCAL COMPANY PROFILES - GREECE
ATLANTA SA - HOT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Atlanta SA: Key Facts
Summary 2 Atlanta SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Atlanta SA: Competitive Position 2009
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coffee Connection SA: Key Facts
Summary 5 Coffee Connection SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Coffee Connection SA: Competitive Position 2008
COFFEE CONNECTION SA - HOT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Coffee Connection SA: Key Facts
Summary 8 Coffee Connection SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Coffee Connection SA: Competitive Position 2008
JOTIS SA - HOT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Jotis SA: Key Facts
Summary 11 Jotis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Jotis SA: Competitive Position 2009
KAFEA SA - HOT DRINKS - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kafea SA: Key Facts
Summary 14 Kafea SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Kafea SA: Competitive Position 2009
HOT DRINKS IN GREECE
EXECUTIVE SUMMARY
Economic downturn takes a toll on hot drinks
Fresh ground coffee and green tea drive growth
Multinationals lead sales
Supermarkets/hypermarkets dominates sales
Smoking ban expected to change consumer behaviour
KEY TRENDS AND DEVELOPMENTS
Smoking ban enforced in Greece in July 2009
Health and wellness remain key sales drivers
Instant coffee loses ground to ‘cinos’, but still dominates retail sales
Cold beverages in the spotlight
Flavour continues to drive growth
MARKET DATA
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 15 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 16 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 17 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 18 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 19 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 20 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 21 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 22 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 23 Hot Drinks Company Shares by Value 2005-2009
Table 24 Hot Drinks Brand Shares by Value 2006-2009
Table 25 Penetration of Private Label by Sector 2005-2009
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 27 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 30 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 31 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 32 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 33 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 34 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 35 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 36 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 37 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
APPENDIX
Import Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2007
DEFINITIONS
Summary 16 Research Sources