Tea in Hungary
Euromonitor International's Tea in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black speciality tea; Black standard tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
HOT DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow growth in hot drinks market
Coffee leads
Health trends change consumption habits
Strong international presence
Younger consumers drive change
KEY TRENDS AND DEVELOPMENTS
Governmental restrictions
Supermarkets/hypermarkets dominate distribution
Price consciousness
On-trade trends
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Penetration of Private Label by Sector 2002-2006
Table 8 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 9 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 10 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Production/Imports/Exports
Table 14 Apparent Consumption of Hot Drinks by Sector 2001-2003
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BIOPONT KFT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Biopont Kft: Key Facts
Summary 2 Biopont Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HERBáRIA RT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Herbária Rt: Key Facts
Summary 4 Herbária Rt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MULTI-CIKORIA KFT - HOT DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Multi-Cikoria Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TEA IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Tea by Subsector: Volume 2001-2006
Table 16 Sales of Tea by Subsector: Value 2001-2006
Table 17 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 18 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 19 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
Table 20 Other Tea by Type: % Off-trade Volume 2005-2006
Table 21 Tea Company Shares 2002-2006
Table 22 Tea Brand Shares 2003-2006
Table 23 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 24 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 25 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 26 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011