Tea in Italy
Euromonitor International's Tea in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data
Tables: 60 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
TEA IN ITALY : MARKET INSIGHT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
Table 2 Other Tea by Type: % Off-trade Volume 2005-2008
Table 3 Retail Sales of Tea by Subsector: Volume 2003-2008
Table 4 Retail Sales of Tea by Subsector: Value 2003-2008
Table 5 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
Table 6 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
Table 7 Tea Company Shares 2004-2008
Table 8 Tea Brand Shares 2005-2008
Table 9 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
Table 10 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
Table 11 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2008-2013
Table 12 Forecast Retail Sales of Tea by Subsector: % Value Growth 2008-2013
LOCAL COMPANY PROFILES - ITALY
CAFé DO BRASIL SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Café Do Brasil SpA: Key Facts
Summary 2 Café Do Brasil SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Café Do Brasil SpA: Competitive Position 2008
COSWELL SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Coswell SpA: Key Facts
Summary 5 Coswell SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Coswell SpA: Competitive Position 2008
CRASTAN SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Crastan SpA: Key Facts
Summary 8 Crastan SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Crastan SpA: Competitive Position 2008
KRAFT FOODS ITALIA SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kraft Foods Italia SpA: Key Facts
Summary 11 Kraft Foods Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Kraft Foods Italia SpA: Competitive Position 2008
LAVAZZA SPA, LUIGI - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Lavazza SpA, Luigi: Key Facts
Summary 14 Lavazza SpA, Luigi: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Lavazza SpA, Luigi: Competitive Position 2008
NESTLé ITALIANA SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Nestlé Italiana SpA: Key Facts
Summary 17 Nestlé Italiana SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Nestlé Italiana SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Nestlé Italiana SpA: Competitive Position 2008
SEGAFREDO ZANETTI SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Segafredo Zanetti SpA: Key Facts
Summary 21 Segafredo Zanetti SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Segafredo Zanetti SpA: Competitive Position 2008
STAR - STABILIMENTO ALIMENTARE SPA - HOT DRINKS - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Star - Stabilimento Alimentare SpA: Key Facts
Summary 24 Star - Stabilimento Alimentare SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Star - Stabilimento Alimentare SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 26 Star - Stabilimento Alimentare SpA: Competitive Position 2008
HOT DRINKS IN ITALY
EXECUTIVE SUMMARY
Italian preference for new products
Health and convenience drive volume and value growth
Lavazza maintains its lead of value sales
Economic uncertainty leads to polarisation
Off-trade channel and new products forecast to drive volume and value growth
Ageing population
Fear of recession
Competitive landscape
Health and wellbeing
Changing consumer preferences
MARKET DATA
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2003-2008
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2003-2008
Table 15 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
Table 16 Retail Sales of Hot Drinks by Sector: Value 2003-2008
Table 17 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 18 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
Table 19 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
Table 20 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
Table 21 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
Table 22 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2003-2008
Table 23 Hot Drinks Company Shares by Value 2004-2008
Table 24 Hot Drinks Brand Shares by Value 2005-2008
Table 25 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
Table 26 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
Table 27 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 28 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2008-2013
Table 29 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2008-2013
Table 30 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2008-2013
Table 31 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2008-2013
Table 32 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2008-2013
APPENDIX
Published Data Comparisons
Production/Import/Export Data
Table 33 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2001-2007
DEFINITIONS
Summary 27 Research Sources