Tea in Romania
Euromonitor International's Tea in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Black speciality tea; Black standard tea; Fruit/herbal tea; Green tea; Instant tea; Other tea
Table of contents
HOT DRINKS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Improved purchasing power responsible for the good performance
Coffee accounts for the vast majority of sales
Tea is most dynamic, driven by demand for natural products
Elite Romania and its Elite brand retain leadership
Traditional channels continued to dominate distribution
Higher incomes and changes in lifestyle will determine future growth
KEY TRENDS AND DEVELOPMENTS
Performance driven by higher disposable incomes
Dynamism of hot drinks mirrors the expansion of retail chains
Consumer foodservice and vending machines contribute to the good growth
Forecast performance fuelled by changes in consumption habits
MARKET DATA
Table 1 Sales of Hot Drinks by Sector: Volume 2001-2006
Table 2 Sales of Hot Drinks by Sector: Value 2001-2006
Table 3 Sales of Hot Drinks by Sector: % Volume Growth 2001-2006
Table 4 Sales of Hot Drinks by Sector: % Value Growth 2001-2006
Table 5 Hot Drinks Company Shares by Value 2002-2006
Table 6 Hot Drinks Brand Shares by Value 2003-2006
Table 7 Sales of Hot Drinks by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Hot Drinks by Sector: Volume 2006-2011
Table 10 Forecast Sales of Hot Drinks by Sector: Value 2006-2011
Table 11 Forecast Sales of Hot Drinks by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Hot Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Imports
Table 13 Imports of Hot Drinks by Sector 2003-2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - ROMANIA
ALKA CO SRL - HOT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Alka Co SRL: Key Facts
Summary 2 Alka Co SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Alka Co SRL: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Alka Co SRL: Competitive Position 2006
ELITE ROMANIA SRL - HOT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Elite Romania SRL: Key Facts
Summary 6 Elite Romania SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Elite Romania SRL: Competitive Position 2006
LABORATOARELE FARES BIOVITAL SRL - HOT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Laboratoarele Fares Biovital SRL: Key Facts
Summary 9 Laboratoarele Fares Biovital SRL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Laboratoarele Fares Biovital SRL: Competitive Position 2006
PLAFAR SA - HOT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Plafar SA: Key Facts
Summary 12 Plafar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Plafar SA: Competitive Position 2006
TEA IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Tea by Subsector: Volume 2001-2006
Table 15 Sales of Tea by Subsector: Value 2001-2006
Table 16 Sales of Tea by Subsector: % Volume Growth 2001-2006
Table 17 Sales of Tea by Subsector: % Value Growth 2001-2006
Table 18 Fruit/herbal Tea by Type: % Off-trade Volume 2005-2006
Table 19 Tea Company Shares 2002-2006
Table 20 Tea Brand Shares 2003-2006
Table 21 Forecast Sales of Tea by Subsector: Volume 2006-2011
Table 22 Forecast Sales of Tea by Subsector: Value 2006-2011
Table 23 Forecast Sales of Tea by Subsector: % Volume Growth 2006-2011
Table 24 Forecast Sales of Tea by Subsector: % Value Growth 2006-2011