Thai Beverage PCL
Euromonitor International's company profile, Thai Beverage PCL offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 6 | Tables: 13 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THAI BEVERAGE PCL IN SPIRITS
CORE BUSINESSES
Competitive landscape
Challenging future in other spirits
GROWTH OPPORTUNITIES
New Inver House range offers opportunities in whisk(e)y
Growth potential through possible acquisitions and partnerships
Table 1 Thai Beverage PCL: Spirits World Sector Sales Performance 2006
Table 2 Thai Beverage PCL: Spirits Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Maintaining market leading position
Competitive advantage through superior distribution
Premiumisation of portfolio through product development...
...as well as repositioning initiatives of current brands
Growth through international expansion...
...and acquisitions
Organisational improvements
Table 3 Thai Beverage PCL: World Shares & Rankings in Spirits by Sector 2005-2006
Table 4 Thai Beverage PCL: World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
THAI BEVERAGE PCL
PRODUCTION AND DISTRIBUTION
Wide range of distribution channels
International distribution through subsidiaries and exclusive distributors
Distilleries
OWNERSHIP EVENTS
Summary 1 Thai Beverage PCL: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Spirits portfolio of mainly local brands
Moving from the lower end of the market to a wider positioning range
Intensified product development activities
Increased marketing focus
RUANG KHAO
SANG SOM
Table 5 Thai Beverage PCL: Ruang Khao World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 Thai Beverage PCL: Ruang Khao Regional Shares in Spirits by Sector 2006
Table 7 Thai Beverage PCL: Sang Som World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Thai Beverage PCL: Sang Som Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Thai Beverage PCL: Financial Summary 2003-2006
COMPANY BACKGROUND
Summary 2 Thai Beverage PCL: Historical Development
Summary 3 Thai Beverage PCL: Subsidiaries 2006
Summary 4 Thai Beverage PCL: Spirits Brands 2006