The Future of Private Label
Euromonitor International's The Future of Private Label Private label has emerged as a serious global force without relying on weakness in consumer spending. Euromonitor International's The Future of Private Label report examines the strong relationships between retailers and consumers, and the relentless rise of the hard discounter. It also looks at new competitive scenarios and new partnerships, along with the increasing segmentation and sophistication of private labels across food and nonfood sectors.
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Chapters: 7 | Tables: 22 | Publication date: Feb 2005
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
1. INTRODUCTION AND BACKGROUND
1.1 DEFINITIONS
Private label definition
Data
Types of private label retailer
2. EXECUTIVE SUMMARY
2.1 THE CHANGING DEFINITION OF PRIVATE LABEL
2.2 IMPACT OF ECONOMIC AND RETAIL ENVIRONMENT
Chart 1 Penetration of Supermarkets/Hypermarkets 2003
Chart 2 Penetration of Discounters 2003
2.3 THE PRIVATE LABEL MARKET
Chart 3 Share of Private Label in Core Retail Sectors 2003
2.4 LEADING PRIVATE LABEL MARKETS
Chart 4 Breakdown of Private Label Sales by Country 2004
2.5 RETAILER STRATEGIES
2.6 MARKETING STRATEGIES
2.7 SOURCING STRATEGIES
2.8 PRODUCER STRATEGIES
2.9 OUTLOOK
3. RETAIL SALES TRENDS
3.1 TOTAL RETAIL SALES
Private label growth and the economy
US and Japan outweigh other retail markets
China and Russia see strong growth
Table 1 Total Retail Sales and Growth by Market 1999/2003
3.2 SUPERMARKET PENETRATION
Consolidation fuels growth of private label
Retailer concentration breeds high private label activity
Emerging markets hold strong growth potential
Table 2 Penetration of Supermarkets/Hypermarkets by Market 1999/2003
3.3 GROWTH OF DISCOUNTERS
Table 3 Penetration of Discounters by Market 1999/2003
4. LEADING RETAILERS
4.1 OVERVIEW OF RETAILERS
Summary 1 Selected Retailers in Order of Total Size 2004
4.2 RETAILER CONCENTRATION
Summary 2 Major Mergers, Acquisitions and Disposals in the Retail Sector 2000-2004
5. THE PRIVATE LABEL MARKET
5.1 GLOBAL TRENDS
Global private label market size
Chart 5 Private Label Value Breakdown by Region
Global private label shares by sector
Table 4 Global Private Label Share in Selected Categories 2001-2004
5.2 NATIONAL MARKET TRENDS
Leading private label markets
Chart 6 Leading Private Label Markets by Value 2004
Fastest growth markets
Chart 7 Fastest Growing Private Label Markets by Value 2004
Private label share in developed markets
Chart 8 Share of Private Label in Developed Markets by Value 2004
Private label share in emerging markets
Chart 9 Share of Private Label in Emerging Markets by Value 2004
5.3 SECTORAL TRENDS
Packaged food
Table 5 Private Label Share of Packaged Food by Country 2001-2003
Pet food
Table 6 Private Label Share of Pet Food by Country 2001-2003
Soft drinks
Table 7 Private Label Share of Selected Soft Drinks by Country and by Sector 2002
Alcoholic drinks
Table 8 Private Label Share of Selected Alcoholic Drinks by Country and by Sector 2003
Cosmetics and toiletries
Table 9 Private Label Share of Selected Cosmetics and Toiletries by Country and by Sector 2003
Disposable paper products
Table 10 Private Label Share of Disposable Paper Products by Country 2001-2003
Household care
Table 11 Private Label Share of Selected Household Care Products by Country and by Sector 2003
OTC healthcare
Table 12 Private Label Share of Selected OTC Products by Country and by Sector 2003
Electrical appliances
Table 13 Private Label Share of Large Kitchen Appliances by Country 2001-2003
6. PRIVATE LABEL RETAILERS AND SUPPLIERS
6.1 OVERVIEW
The decision to enter private label
Summary 3 Advantages and Disadvantages of Private Label 2004
Suitability by types of retailer
Increasing the private label offer
6.2 BRAND STRATEGIES
Branding techniques
Summary 4 Selected Retailers and their Brands 2004
Co-branding
Summary 5 Co-branding Initiatives 2004
Acquisition of brands
6.3 PACKAGING STRATEGIES
Importance of packaging
Universal design
Trends in materials
6.4 RETAILERS’ PRICING STRATEGIES
Price differentials
Chart 10 Price Differential Between Manufacturer Brands and Private Labels by Market 2003
Strategies
6.5 RETAILERS’ PRODUCT STRATEGIES
Premiumisation
Healthy foods
Segmentation by target group
Diversification
6.6 ADVERTISING AND PROMOTION OF PRIVATE LABELS
Overview
Loyalty cards
Merchandising
Print and web advertising
Celebrity endorsement
6.7 SOURCING OF PRIVATE LABELS
Overview
Vertical integration
Sourcing from third-party suppliers
Mixed sourcing
6.8 SUPPLIERS AND THEIR STRATEGIES
Major private label producers
Summary 6 Major Private Label Suppliers 2004
Producer strategies
7. OUTLOOK
7.1 EXTERNAL DEMAND FACTORS
Global growth to slow in 2005
Supermarkets to increase penetration
Table 14 Forecast Penetration of Supermarkets/Hypermarkets by Market 2003/2008
Discounters also set for rapid growth
Table 15 Forecast Penetration of Discounters by Market 2003/2008
Expansion of non-food specialists
7.2 PRIVATE LABEL DEMAND
Emerging markets and Japan set for growth
Strongest growth in ready meals and chilled foods
Chart 11 Forecast Penetration of Private Label by Sector
7.3 CHALLENGES AND OPPORTUNITIES
Innovation will remain key to private label success
Marketing must be stepped up
Expanding the private label offer
Needs will vary according to market
Finding the ideal supplier
Collaboration with brand manufacturers
Summary 7 Opportunities and Threats for Private Label Retailers