The Procter & Gamble Co in Pet Food and Pet Care Products
Euromonitor International's company profile, The Procter & Gamble Co in Pet Food and Pet Care Products offers detailed strategic analysis of the company's business, examining its performance in the pet food and pet care products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Apr 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – PROCTER & GAMBLE
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
SIGNIFICANT SLOWDOWN IN GROWTH IN RECENT YEARS
Chart 6 Competitive Positioning
COLGATE-PALMOLIVE EDGES AHEAD OF PROCTER & GAMBLE
Chart 7 Competitive Positioning
COMPETITION INTENSIFIES IN PREMIUM SEGMENT IN NA
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
GLOBAL OPPORTUNITIES FOR PREMIUM PET FOOD
Chart 10 Market Assessment
CLEAR FOCUS ON HIGH GROWTH CATEGORIES
Chart 11 Market Assessment
CATEGORY AND GEOGRAPHIC OPPORTUNITIES
Chart 12 Category and Geographic Opportunities
HEALTH & WELLNESS – ALSO A KEY TREND IN PET FOOD
Chart 13 Category and Geographic Opportunities
PREMIUM PRODUCTS DRIVE GROWTH IN MATURE MARKETS
Chart 14 Category and Geographic Opportunities
EMERGING MARKETS ALSO PROVIDE OPPORTUNITIES
Chart 15 Category and Geographic Opportunities
BRAND STRATEGY
Chart 16 Brand Strategy
TWO-PRONGED BRAND STRATEGY
Chart 17 Brand Strategy
IAMS UNDER PRESSURE FROM HILL'S SCIENCE DIET
Chart 18 Brand Strategy
EUKANUBA - CLEARLY DIFFERENTIATED FROM "MASS PREMIUM"
Chart 19 Brand Strategy
RECOMMENDATIONS
Chart 20 Recommendations
TARGET PET SPECIALISTS - KEY OPINION LEADERS
Chart 21 Recommendations