The Way We Eat Now
Euromonitor International's The Way We Eat Now Strategy Briefings is a series of reports that alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges companies need to consider to maintain a competitive advantage
Chapters: 8 | Tables: 37 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE SUMMARY
WHAT ARE WE EATING?
DIETARY TRENDS
WHERE ARE WE EATING?
HOW ARE WE EATING?
EATING AND HEALTH
MARKET DRIVERS
Chart 1 Key Market Drivers Affecting Eating Habits 2007
Social and cultural factors
Economic and political factors
Media
Consumer concerns and expectations
EATING HABITS IN MAJOR MARKETS
Australia
Brazil
China
France
India
Italy
Japan
Russia
UK
US
FUTURE OUTLOOK
Food Availability
Government policies
Changing consumer base
Trends in food choice
Trends in foodservice
Food culture
WHAT DO WE EAT?
GLOBAL OVERVIEW OF FOOD AND BEVERAGE EXPENDITURE
Per capita spending increasing, but great disparities exist
Table 1 Per Capita Consumer Expenditure on all Food and Non-Alcoholic Beverages by Country 2002/2007
Calorie consumption not rising with food spending
Table 2 Per Capita Calorie Consumption by Region 2002/2005*/2012**
Packaged food expenditure – regional variations
Table 3 Annual Per Capita Expenditure on Packaged Food by Region 2002/2007
Fresh food – we don’t really like eating what’s good for us
Table 4 Annual Per Capita Consumption of Fresh Food by Region 2002/2007
Table 5 Growth in Annual Per Capita Consumption of Fresh Food by Sector 2002-2007
Going out to eat more often
Table 6 Annual Expenditure on Foodservice by Region 2002/2007
Table 7 Spending on Consumer Foodservice by Country 2002/2007
DIETARY TRENDS
Vegetarianism still has a strong following
Chart 2 Vegetarians as % of Population by Country 2007
And many people are cutting back on meat
Eating for health
Table 8 Annual Expenditure on Health and Wellness Packaged Food by Region 2002/2007
Avoiding the bad stuff
Chart 3 Per Capita Expenditure on Selected Categories of Health and Wellness Food 2002/2007*
Having your cake and...
Table 9 Global Retail Sales in Selected Health and Wellness Indulgence Categories 2002/2007
Ethnic food – looking for different and more interesting tastes
Chart 4 Factors Affecting Eating Habits 2007
WHERE WE EAT
IN-HOME VERSUS EATING OUT
Paying for someone else to cook
Chart 5 Breakdown of Total Per Capita Expenditure on Food Prepared In-Home Versus Out-of-Home by Region 2002-2007
TRENDS IN FOODSERVICE SPENDING
Full-service and fast food leading
Chart 6 Per Capita Expenditure in Foodservice Establishments by Sector 2002/2007*
Table 10 Per Capita Expenditure in Foodservice Establishments by Region in 2007
Chart 7 Regional Patterns of per Capita Expenditure in Foodservice Establishments by Type of Establishment in 2007
Summary 1 Food Service Outlets: Regions with Higher than Average Share of Per Capita Expenditure
Stand-alone accounts for the largest share of consumer foodservice spending
Chart 8 Regional Patterns of Per Capita Expenditure in Foodservice Establishments in 2007 by Location
Retail and travel locations are growth areas
Table 11 Growth in Expenditure in Foodservice Establishments by Location
Chained gaining over independent
Chart 9 Breakdown of Total Per Capita Expenditure in Chained versus Independent Foodservice Outlets 2002-2007
HOW WE EAT
CHANGING MEALTIMES
Traditional meal occasions declining
Less time for eating
Trend towards informality
Snacking and grazing
Chart 10 Global Per Capita Consumer Expenditure on Snacks 2002/2007*
Table 12 Global Retail Market for Health and Wellness Snacks 2000-2007
What time is dinner?
EATING AND HEALTH
OBESITY
A problem of global proportions
EATING DISORDERS
Unrealistic expectations
FOOD ALLERGIES
Growing everywhere
A growth opportunity for food manufacturers
DIABETES
UNDER-NUTRITION
One person in eight does not get enough to eat
Table 13 Annual Per Capita GDP* Compared with Daily Per Capita Calorie/Protein/Fat Intake 2007
Under-nutrition also a problem in developed countries
MARKET DRIVERS
SOCIAL AND CULTURAL FACTORS
Greater familiarity with other ways of eating
The population is ageing
Standard of living is improving
Chart 11 Growth of Penetration of Household Appliances 2002-2007
Lifestyles are changing
Chart 12 Changing Lifestyle Trends
Family structure is changing
Chart 13 Changing Family Structures
Fewer people know about food
Religion dictates diet for the faithful
RISING FOOD PRICES
Commodity prices are rising
Cutting corners in the household food budget
Out of home food purchases affected
GOVERNMENTS/LEGISLATION
Laws affect food availability...
... and consumer perceptions
MEDIA
Information, misinformation and confusion
FOOD TECHNOLOGY
CONSUMER CONCERNS AND EXPECTATIONS
Worried about weight and health
Chart 14 Growth in Per Capita Consumer Expenditure on Health and Wellness Foods 2002/2007*
Chart 15 Growth in Per Capita Consumer Expenditure on Confectionery and Sweet Bakery Products 2003/2008*
Worried about food safety
Convenience a key consideration
Chart 16 Growth in Per Capita Consumer Expenditure on Packaged Food That Can Be Stored 2002/2007*
Chart 17 Growth of Per Capita Consumer Expenditure on Cooking Aids 2002-2007
Let’s try something different
Premiumisation – I want it, I need it, I deserve it
Appealing to children
Retro-eating – comfort in familiarity
Ethical issues – eating responsibly
Chart 18 Key Market Drivers Affecting Eating Habits 2007
EATING HABITS IN MAJOR MARKETS
AUSTRALIA
Immigrant traditions and local products
British-style meal patterns...
...but coffee preferred to tea
Snacking increasing
Table 14 Annual Expenditure in Australia in Impulse Channels 2002/2007/2012*
Moving towards healthier choices
Table 15 Annual Expenditure on Packaged Food in Australia 2002-2007, 2012
Wide choice in foodservice
Chart 19 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in Australia 2007
BRAZIL
Fresh produce, meat, beans and lots of coffee
Beginning to opt for convenience
Table 16 Annual Expenditure on Packaged Food in Brazil 2002-2007, 2012
Impulse channels growing
Table 17 Annual Expenditure in Brazil in Impulse Channels 2002/2007/2012*
Worried about weight
Many occasions for eating out
Chart 20 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in Brazil 2007
Fast food options growing
CHINA
Varied cuisine served with rice
Tea the preferred beverage
Western-style food products save time
Table 18 Annual Expenditure on Packaged Food in China 2002-2007*, 2012**
Nutritional value becoming as important as taste
Impulse channels growing
Table 19 Annual Expenditure in China in Impulse Channels 2002/2007/2012*
Restaurants preferred for social and business events
Chart 21 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in China 2007
FRANCE
Breakfast is improving
Decline of the long lunch
Table 20 Annual Expenditure in France in Impulse Channels 2002/2007/2012*
Unrushed dinner
French women (and men) DO get fat
Table 21 Annual Expenditure on Fresh Food in France 2002-2007, 2012
Fresh is best – but packaged food is practical
Table 22 Annual Expenditure on Packaged Food in France 2002-2007, 2012
Eating out for enjoyment
Chart 22 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in France 2007
Bringing prepared food home
INDIA
Spice and rice
Eating moderately and frequently
A growing middle class is buying packaged food
Table 23 Annual Expenditure on Packaged Food in India 2002-2007, 2012
More meals taken out of the home
Chart 23 Distribution of Annual Per Capita Expenditure on Consumer Foodservice in India 2007
Fast food establishments growing in popularity
Table 24 Annual Expenditure in India in Impulse Channels 2002/2007/2012*
Many people depend on street food
ITALY
Structured mealtimes
Serious about food
Table 25 Annual Expenditure in Italy in Impulse Channels 2002/2007/2012*
Healthy means fresh...
... but packaged food is purchased
Table 26 Annual Expenditure on Packaged Food in Italy 2002-2007*, 2012**
Prepared meals selling well
Many meals eaten outside of the home
Chart 24 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in Italy 2007*
JAPAN
Rice, noodles and accompaniments
High consumption of tea and alcoholic beverages
High penetration of vending machines
Table 27 Annual Expenditure in Japan in Impulse Channels 2002/2007/2012*
Fat consumption traditionally low – but is it rising?
Restaurants are important meeting places
Chart 25 Distribution of Annual Per Capita Expenditure on Consumer Foodservice in Japan 2007
Older, richer, health-conscious consumers
Table 28 Annual Expenditure on Packaged Food in Japan 2002-2007, 2012
RUSSIA
A diet for a cold climate
Heavy meals, snacks between
From tea to coffee, from carbonates to bottled water, but vodka is always there
Growing interest in packaged food
Table 29 Annual Expenditure on Packaged Food in Russia 2002-2007*, 2012**
Foodservice booming
Chart 26 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in Russia 2007
Table 30 Annual Expenditure in Russia in Impulse Channels 2002/2007/2012*
UK
Meal traditions are changing
More varied cuisine
Obesity is a serious problem
TV celebrity chefs popular...
... but don’t try it at home!
Table 31 Annual Expenditure in the UK in Impulse Channels 2002/2007/2012*
Table 32 Annual Expenditure on Packaged Food in the UK 2002-2007*, 2012**
Trying to cook and eat in a more healthy fashion
Leading Europe in restaurant visits
Chart 27 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in the UK 2007
Most restaurant meals in fast food establishments
USA
Enormous variety
High consumption of coffee, milk and carbonated beverages
Worried about their weight...
Table 33 Growth in Per Capita Consumption of Fresh Food in the US 2002-2007
... but more concerned about convenience
Table 34 Annual Expenditure on Packaged Food in the US 2002-2007*, 2012**
Trying to ride out the economic downturn
Eating out less often
Chart 28 Breakdown of Annual Per Capita Expenditure on Consumer Foodservice in the US 2007
Eating on-the-go
Table 35 Annual Expenditure in the US in Impulse Channels 2002/2007/2012*
FUTURE OUTLOOK
FOOD AVAILABILITY
Can we feed everyone?
The climate is changing
Growing demand for animal protein
Government policies affecting the food supply
CHANGING CONSUMER BASE
The population is ageing
The BRIC markets are growing
Table 36 Per Capita Expenditure on Packaged Food in the BRIC Markets 2002/2007/2012
Even the poor have more money
TRENDS IN FOOD CHOICE
Health and wellness – a continuing concern
Diets to be determined by genes?
We will still want our treats...
... as well as convenience
Food will become increasingly international
Conscience versus wallet
Cycling through
TRENDS IN FOODSERVICE
FOOD CULTURE