The World Market for Beer
Euromonitor International's The World Market for Beer market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 7 | Tables: 43 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Companies profiled
Anheuser-Busch Cos Inc; Asahi Breweries Ltd; Carlsberg A/S; Cía de Cervecerías Unidas SA (CCU); Diageo Plc; Empresas Polar CA; FEMSA (Fomento Economico Mexicano SA de CV); Foster's Group Ltd; Heineken NV; InBev; Kirin Brewery Co Ltd; Molson Coors Brewing Co; Quilmes International SA; SABMiller Plc; San Miguel Corp; Sang Som Co Ltd; Scottish & Newcastle Plc; Tsingtao Brewery Co Ltd
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
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Chart 23 Global Presentation Slide (23)
Chart 24 Global Presentation Slide (24)
Chart 25 Global Presentation Slide (25)
Chart 26 Global Presentation Slide (26)
Chart 27 Global Presentation Slide (27)
COMPETITIVE ENVIROMENT
CORPORATE STATEGY OVERVIEW
Leading players and brands
Summary 1 Brands Licensed and Distributed by InBev
Chart 28 Leading Beer Companies: Sales Development 2005
Chart 29 Leading Beer Brands: Sales Development 2005
INTERNATIONAL SPREAD
Towards a global presence
Western Europe: Heineken leads despite challenge from InBev
Eastern Europe: BBH consolidates leadership position
Latin America: InBev’s dominance goes from strength to strength
North America: Anheuser-Busch territory
Australasia: Foster’s and Lion Nathan hold virtual duopoly
Asia-Pacific: The last refuge of the local player
Africa and Middle East: Weakening SABMiller still very much in pole position
Summary 2 Ranking of Major Players by Region: Beer 2005 Volume Sales
MARKETING STRATEGIES
Focus on core brands
Building a premium image
Widening the beer demographic
Events marketing and sponsorships
Brand successes: Corona Extra
Brand successes: Brahma
Rising stars: Snow
Rising stars: Harbin
Rising stars: Heineken Premium Light
OPERATIONAL STRATEGIES
Production/facilities
Licensing and distribution agreements
EXPANSION STRATEGIES
Recent Mergers and Acquisitions
Summary 3 Key Merger and Acquisition Activity 2005-2007
Gaps in portfolio
Summary 4 Portfolio Gaps: Geography
Summary 5 Portfolio Gaps: Product
Companies tipped for takeover
Summary 6 Key Companies / Brands Tipped for Takeover and Potential Acquirers
Companies on the prowl
Summary 7 Companies on the Prowl
Case study – criteria for success
Summary 8 InBev vs SABMiller: Criteria for Success
Ones to watch: niche companies
Ones to watch: top 10 potential
Diversification opportunity
Summary 9 Recent Beer Niche Activity by Major Brewers
Summary 10 Recent Non-beer Activity by Major Brewers
End of monopolies in Latin America
Summary 11 Latin America: Recent Company Merger and Acquisitions
Chart 30 International Penetration of Latin America: Top Ten Players 2001
Chart 31 International Penetration of Latin America: Top Ten Players 2005
WORLD: DISTRIBUTION
ON-TRADE VS OFF-TRADE
On-trade leads in Western Europe, Brazil
Off-trade on the increase
On-trade struggles
Smoking bans: impact on the on-trade
On-trade vs off-trade: outlook
Chart 32 World Beer Sales: On-trade vs Off-trade (Volume) 2001/2006/2011
Chart 33 World Beer Sales: On-trade vs Off-trade (Value) 2001/2006/2011
Chart 34 On-trade vs Off-trade in Top 10 Beer Markets 2006
ON-TRADE GROWTH MARKETS
Middle East sees bar/hotel growth
Central Asia/Eastern Europe
Venezuela, Nigeria
Scandinavia and the US buck the developed market trend
On-trade growth strategies
Table 1 Top Growth Markets for On-trade 2001/2006/2011
Table 2 Strongest Swing Towards On-trade: 2001/2006
Table 3 Strongest Swing Forecasts Towards On-trade: 2006/2011
OFF-TRADE GROWTH FORMATS
Key growth formats: supermarkets and discounters
Chart 35 Global Off-trade Distribution of Beer by Outlet 2001/2006
Secondary formats: locating growth for secondary channels
Independent food stores
Table 4 Top Growth Markets for Independent Food Stores 2001/2006
Convenience stores
Table 5 Top Growth Markets for Convenience Stores 2001/2006
Specialists
Table 6 Top Growth Markets for Specialists 2001/2006
Regulations restricting retail distribution
Summary 12 Restrictions on Distribution of Beer
Direct sales
Table 7 Top Growth Markets for Direct Sales 2001/2006
Others
Table 8 Top Growth Markets for Others 2001/2006
RETAILER STRATEGIES
Distributor/producer tie ups
Retail consolidation
Table 9 Top 10 Grocery Retailers Globally 2004-2006: % Value Share
Retailer strategies for growth: overview
Summary 13 Major Grocery Retailers: Strategies for Growth
Retailer strategies for growth: international expansion
Summary 14 Geographical Expansion by Major Grocery Retailers 2004-2007
Retailer strategies for growth: new formats and channels
Merchandising strategies
Private label beers
THE POWER OF THE RETAILER
Outlook: resistance to retailer power
PROFITABILITY
Table 10 Margins in Selected Emerging Markets 2005
AIRLINE SALES
LAGER
GLOBAL OVERVIEW
Mature lager sector increasingly dominates the mainstream
Eastern European leads growth
Asia-Pacific set to lead volume growth
Africa and Latin America also driving up volumes
Slow growth in North America, Western Europe, Australasia
Outlook: Slowdown expected
Table 11 Lager Volume Sales by Region 2001-2011
Table 12 Lager Value Sales by Region 2001-2011
Table 13 Lager Sales by Market 2001-2011
Chart 36 World Lager Sales as % of Total Beer Market by Volume 2001/2006/2011
Chart 37 Lager Volume Sales by Region 2006, Growth to 2011
PRICE PLATFORM
Polarisation: Middle ground swallowed up by economy and premium
Chart 38 World Volume Share of Lager by Price Platform 2001/2006/2011
Chart 39 Top 10 Fastest Growing Markets for Economy Lager 2006/2011
Chart 40 Top 10 Fastest Growing Markets for Premium Lager 2006/2011
DOMESTIC VS IMPORTED
Exotic tastes: growing enthusiasm for imported lagers
Chart 41 Volume Share of Lager by Domestic/Imported Split and by Region 2001/2006/2011
Chart 42 Top 10 Markets for Imported Lagers 2006 and Prospects to 2011
Chart 43 Top 10 Fastest Growing Markets for Imported Lagers 2006/2011
HOT SPOTS
Flavoured lager
Light beer (low-calorie)
Competition from RTDs
OPPORTUNITY AND TREAT WITH CAUTION MARKETS
Opportunity market: UAE
Opportunity market: Asia-Pacific
Opportunity market: Latin America
Opportunity market: Eastern Europe
Treat with caution: US, Germany, Japan, UK
Table 14 Key Potential Markets for Lager: Per Capita Consumption
Summary 15 Top 10 Lager Markets and Opportunity Niches
Chart 44 Key Opportunities in Lager
DARK BEER
GLOBAL OVERVIEW
Dark beer shows incremental sales growth, but cedes share to lager
Western Europe is the centre for dark beer
Dark beer fights against old-fashioned image
InBev leading global dark beer brewer
Outlook: Mildly positive
Table 15 Dark Beer Volume Sales by Region 2001-2011
Table 16 Dark Beer Value Sales by Region 2001-2011
Table 17 Dark Beer Sales by Market 2001/2006/2011
Chart 45 World Dark Beer Sales as % of Total Beer Market by Volume 2001/2006/2011
Chart 46 Dark Beer Volume Sales by Region 2006, Growth to 2011
HOT SPOTS
Wheat beer
Chart 47 Major Markets for Wheat Beer 2006/2011
InBev in pole position
Paulaner and Erdinger
US craft brewers
Multinationals dip toes in wheat beer
Summary 16 Brewer Interests in Wheat Beers
OPPORTUNITY AND TREAT WITH CAUTION MARKETS
Opportunity market: Latin America
Opportunity market: Azerbaijan and UAE
Opportunity market: Bright spots of Western Europe
Opportunity market: North America
Opportunity market: Eastern European power markets
Opportunity market: New Zealand and Germany
Treat with caution: Belgium, UK, Ireland
Table 18 Key Potential Markets for Dark Beer: Per Capita Consumption
Chart 48 Key Potential Markets for Dark Beer
STOUT
GLOBAL OVERVIEW
Stout’s niche is shrinking
Chart 49 World Stout Sales as % of Total Beer Market by Volume 2001/2006/2011
High price restricts volume sales
Table 19 Average Retail Stout Prices vs Premium Lager
Future growth for stout lies outside the major markets
Table 20 Stout Volume Sales by Region 2001-2011
Table 21 Stout Value Sales by Region 2001-2011
Table 22 Stout Sales by Market 2001/2006/2011
Chart 50 Stout Volume Sales by Region 2006, Growth to 2011
Diageo’s grip on world stout loosens
Chart 51 Stout Shares 2000/2005
OPPORTUNITY AND TREAT WITH CAUTION MARKETS
Key potential markets: Latin America
Key potential markets: Nigeria
Key potential markets: Eastern Europe and Azerbaijan
Key potential markets: The Middle East
Developed but growing: US and New Zealand
Treat with caution: Ireland, UK, South Africa
Table 23 Key Potential Markets for Stout: Per Capita Consumption
Chart 52 Key Potential Markets for Stout
NON-/LOW-ALCOHOL BEER
GLOBAL OVERVIEW
Non-/low-alcohol beer remains niche sector
Western Europe turns towards soft drinks
Middle East emerges as a key growth area
Asia and Eastern Europe take off
Key challenges: Positioning
“Session” beers
Fragmented sector: Heineken leads
Future outlook: emerging markets move to the fore
Table 24 Non-/Low-alcohol Beer Volume Sales by Region 2001-2011
Table 25 Non-/Low-alcohol Beer Value Sales by Region 2001-2011
Table 26 Non-/Low-alcohol Beer Sales by Market 2001/2006/2011
Chart 53 World Non-/Low-alcohol Beer Sales as % of Total Beer Market by Volume 2001/2006/2011
Chart 54 Non-/Low-alcohol Beer Volume Sales by Region 2006, Growth to 2011
OPPORTUNITY AND TREAT WITH CAUTION MARKETS
Opportunity market: The Middle East
Opportunity market: Eastern Europe
Opportunity market: China and Taiwan
Opportunity market: Portugal
Approaching maturity: Spain, Australia, Sweden
Treat with caution: Russia, Germany, US
Table 27 Key Potential Markets for Non-/Low-alcohol Beer: Per Capita Consumption
Chart 55 Key Potential Markets for Non-/Low-alcohol Beer