The World Market for Dairy Products
Euromonitor International's The World Market for Dairy Products market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Chapters: 7 | Tables: 3 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Companies profiled
Abbott Laboratories Inc; Arla Foods Amba; Associated British Foods Plc (ABF); Barilla Holding SpA; Bimbo SA de CV, Grupo; Bristol-Myers Squibb Co; Cadbury Schweppes Plc; Calbee Foods Co Ltd; Campbell Soup Co; Campina Melkunie BV, Zuivelcoöperatie; Chocoladefabriken Lindt & Sprüngli AG; Chupa Chups (Grupo) SA; ConAgra Foods Inc; CSM NV; Danone, Groupe; Dean Foods Co; Del Monte Foods Co; Ferrero SpA; Fonterra Co-operative Group; General Mills Inc; Heinz Co, HJ; Hershey Foods Corp; Hormel Foods Corp; Interstate Bakeries Corp; Kellogg Co; Kraft Foods Inc; Lactalis, Groupe; Lotte Group; Mars Inc; McCain Foods Ltd; McCormick & Co Inc; Meiji Dairies Corp; Meiji Seika Kaisha Ltd; Nestlé SA; Nissin Food Products Co Ltd; Novartis AG; Orkla Group; Parmalat Finanziaria SpA; PepsiCo Inc; Perfetti Van Melle Group; Procter & Gamble Co, The; Royal Numico NV; Sara Lee Corp; Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire); Storck KG, August; Unilever Group; Uni-President Enterprises Corp; Wrigley Jr Co, William; Yakult Honsha Co Ltd; Yamazaki Baking Co Ltd
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
Chart 2 Global Presentation Slide (2)
Chart 3 Global Presentation Slide (3)
Chart 4 Global Presentation Slide (4)
Chart 5 Global Presentation Slide (5)
Chart 6 Global Presentation Slide (6)
Chart 7 Global Presentation Slide (7)
Chart 8 Global Presentation Slide (8)
Chart 9 Global Presentation Slide (9)
Chart 10 Global Presentation Slide (10)
Chart 11 Global Presentation Slide (11)
Chart 12 Global Presentation Slide (12)
Chart 13 Global Presentation Slide (13)
Chart 14 Global Presentation Slide (14)
Chart 15 Global Presentation Slide (15)
Chart 16 Global Presentation Slide (16)
Chart 17 Global Presentation Slide (17)
Chart 18 Global Presentation Slide (18)
Chart 19 Global Presentation Slide (19)
Chart 20 Global Presentation Slide (20)
Chart 21 Global Presentation Slide (21)
Chart 22 Global Presentation Slide (22)
Chart 23 Global Presentation Slide (23)
KEY CONSUMER TRENDS
DEVELOPED MARKETS
Health issues come to the fore
Is dairy really good for you?
Product innovation focuses on perceived health benefits
Organic dairy products continue to rise
Need for convenience prompts innovative packaging and product formats
Changing retailing landscape for dairy products
DEVELOPING MARKETS
Maturation of demand
Urbanisation and deepening distribution drive sales
Deepening penetration through better market segmentation
Soy products
TRANSLATING INSIGHT INTO ACTION
DANONE RIDES THE HEALTH AND WELLNESS WAVE IN YOGHURT
Assumption of market leadership in drinking yoghurt from Yakult Honsha particularly impressive
Research and development produces innovative new brands and new twists on existing ones
Seizing the first mover advantage helps to prevent the emergence of strong rivals
A positive and proactive response to health concerns
Experience in bottled water a help, as is strong goodwill
Outlook
BRAND EXTENSIONS DRIVE DEAN FOODS FORWARD IN US MILK MARKET
Higher margins and improved distribution are major gains
Economies of scale in production crucial but marketing functions remain separate
“Chinese Walls” help to preserve brand equity
Outlook
MENGNIU DEEPENS ITS DISTRIBUTION AND RAISES ITS PROFILE IN CHINA
Alliances will smaller, regional players are key
High profile TV sponsorship pays dividends
Outlook
NEW PRODUCT DEVELOPMENTS
LEADING INNOVATIONS IN THE MARKETPLACE 2005/2007
Functional ingredients becoming more specialised
Co-branding augments brand equity
Kraft focuses on convenient meal solutions
Servicing developing markets through enhanced consumer segmentation
Summary 1 Dairy Products: Leading Innovations 2005-2006
INNOVATIONS THAT FAILED TO MAKE AN IMPACT
Yoplait Healthy Heart discontinued in the US
Over ambitious claims lead to disaster
Summary 2 Dairy Products: Notable Recent Failures 2005-2006
INSIGHTS INTO MARKET PERFORMANCE
HEADLINES
FASTEST GROWING MARKETS: ARE YOU THERE YET?
Global overview
Soy milk emerges as an alternative to dairy
Drinking yoghurt thrives on healthfulness and convenience
Regional overview
Time-poor, cash-rich consumers seek convenience
Premiumisation trend accelerates
Consumers seek indulgence as a payoff for “virtue”
Sector market data
Chart 24 Global Sales of Dairy Products by Region: 1998-2006
Chart 25 Global Sales of Dairy Products Sales by Sector: 2006 Value Breakdown
Chart 26 Global Sales of Dairy Products by Sector: % Value Growth
Chart 27 Regional Value Sales of Drinking Milk Products by Type 2006
Chart 28 Regional Sales of Drinking Milk Products: Per Capita Expenditure and Growth 1998-2006
Chart 29 Regional Sales of Spoonable Fermented Products by Type 2006
Chart 30 Regional Sales of Spoonable Fermented Products: Per Capita Expenditure and Growth 1998-2006
Chart 31 Regional Sales of Drinking Fermented Products by Type 2006
Chart 32 Regional Sales of Drinking Fermented Products : Per Capita Expenditure and Growth 1998-2006
Chart 33 Regional Sales of Cheese by Type 2006
Chart 34 Regional Sales of Cheese: Per Capita Expenditure and Growth 1998-2006 (Value)
Chart 35 Regional Sales of Cream and Coffee Whiteners 2006
Chart 36 Cream and Coffee Whiteners: Regional Per Capita Expenditure and Value Growth 1998-2006
Chart 37 Regional Sales of Chilled and Shelf-stable Desserts 2006
Chart 38 Regional Sales of Chilled and Shelf-stable Desserts: Per Capita Expenditure and Growth 1998-2006
MAGIC COMBINATIONS: FASTEST-GROWING MARKETS AND PRODUCTS
Turkish dairy sector expanding
Chinese dairy doubles in value
Economic upswing lifts dairy in Eastern Europe
Fastest growing markets data
Chart 39 Fastest Growing Markets: 2006 Per Capita Expenditure and 2005-2006 Value Growth
Chart 40 Largest Market Growth 2005-2006 Value Growth (actual)
Chart 41 Fastest Growing Markets: 2006 % Value Breakdown by Sector
Chart 42 Largest Market Growth (actual): 2006% Value Breakdown by Sector
SLOW GROWTH COMBINATIONS
A saturated market in Western Europe and North America
Japan cools on dairy
COMPETITIVE ENVIRONMENT
GLOBAL PLAYERS – PERFORMANCE ASSESSMENT
Headlines
Danone expands through focus on health and wellness
Nestlé: Flirtation with market leadership proves short-lived
Kraft Foods overreliant on North America and processed cheese
Dean Foods’s strength built on US dominance
REGIONAL PLAYERS PERFORMANCE ASSESSMENT
Arla strong in Scandinavia and UK
Lactalis grows through acquisitions but France remains its main market
Sodiaal strong in yoghurt and fromage frais
Saputo surpasses Parmalat to become market leader in Canadian dairy
Agropur second to Dean Foods in North American fresh/pasteurised milk
Meiji Dairies too dependent on Japan’s slow growing dairy market
Yakult continues to dominate the Asia-Pacific yoghurt market
Grupo Industrial Lala overhauls Parmalat to assume market leadership
Ganaderos Productores de Leche Pura becomes second-largest indigenous player in Latin America
Wimm-Bill-Dann benefits from rampant growth in Russia and Ukraine
Hochland Reich, Summer leads Eastern European cheese
Domestic dominance makes Israel’s Tnuva largest indigenous player in region
Giplait and Al Marai also hold firm in Africa and the Middle East
San Miguel enters Australasian dairy with National Foods acquisition
Fonterra usurped by San Miguel in Australasia
EMERGING COMPANIES TO WATCH
HP Hood increases its presence in fresh/pasteurised milk via acquisition
Unimilk takes on Wimm-Bill-Dann in Russia
Alliances drive growth of Inner Mongolia Mengniu Group
Domestic acquisitions and international brands drive Sigma Alimentos
KEY HURDLES EXPERIENCED IN 2005/2006
Slowdown in health and wellness
Black foods could be the next big thing to revitalise health and wellness
Value more important than volume in established markets
KEY LEARNINGS FROM SUCCESSES 2005/2006
Non-core spin-offs and strategic acquisitions help Dean Foods to thrive
Danone leads the way in health and wellness
Indigenous Chinese players reap the rewards of growth
Companies in Russia and Turkey leverage artisanal players
MERGERS AND ACQUISITIONS ACTIVITY: IMPACT ASSESSMENT
Nestlé appears disinterested
French politics makes a takeover of Danone difficult
Yakult Honsha looks vulnerable to a takeover
Collapse of Danone takeover talks with Wimm-Bill-Dann a harbinger in Russia
Established players seek growth in emerging categories
Parmalat attempts to spin off its woes
Summary 3 Sector Ranking of Major Players by Region: Sector 2005 Value Sales
THE GLOBAL MARKET FOR DAIRY PRODUCTS IN 2011
FORECAST MARKET PERFORMANCE AND PREDICTIONS
Functional and health-minded products to drive growth
Milk marketing to become even more nuanced
Health fads shorten future product life cycle
Full-fat milk should continue to decline
Natural image boosts dairy
Organic milk will grow in spite of supply constraints
Retail consolidation should continue to squeeze margins
Volume growth key in developing markets
Expansion of formal market creates new growth opportunities
Sector market data forecasts
Chart 43 Global Sales of Dairy Products by Region (Constant US$) 2006-2011
Chart 44 Global Sales of Dairy Products by Sector: % Value Growth 2006-2011 (Constant US$)
Chart 45 Global Dairy Sales of Dairy Products: Forecast Value Increase (constant US$) 2006-2011
Chart 46 Fastest Growing Markets and Per Capita Expenditure for Dairy Products 2006-2011
PRODUCTS FOR THE FUTURE
Promotion of wellness
Probiotic yoghurt
Organic
Soy-based
Low-fat
Indulgence
Targeted marketing
Innovative packaging