The
Domestic Electrical Appliances

The World Market for Domestic Electrical Appliances

Euromonitor International's The World Market for Domestic Electrical Appliances market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Chapters: 5  |  Tables: 6  |  Publication date: Jan 2008
Cost: 
GBP5075.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Companies profiled

Antonio MerloniApplica IncBosch-Siemens HausgeräteCandyDe’Longhi SpAElectroluxGeneral Electric CoGroupe ElcobrandtGroupe SEBHaier GroupHoneywell International IncKoninklijke Philips ElectronicsLG ElectronicsMatsushita Electric IndustrialMaytag CorpMerloni ElettrodomesticiMiele & CieMitsubishi Electric CorpSalton IncSamsung Electronics CoSanyo Electric CoThe Gillette CoThe Holmes Group IncWhirlpool Corp

Table of contents

EXECUTIVE BRIEFING

Chart 1 Global Presentation Slide (1)

Chart 2 Global Presentation Slide (2)

Chart 3 Global Presentation Slide (3)

Chart 4 Global Presentation Slide (4)

Chart 5 Global Presentation Slide (5)

Chart 6 Global Presentation Slide (6)

Chart 7 Global Presentation Slide (7)

Chart 8 Global Presentation Slide (8)

Chart 9 Global Presentation Slide (9)

Chart 10 Global Presentation Slide (10)

Chart 11 Global Presentation Slide (11)

Chart 12 Global Presentation Slide (12)

Chart 13 Global Presentation Slide (13)

Chart 14 Global Presentation Slide (14)

Chart 15 Global Presentation Slide (15)

Chart 16 Global Presentation Slide (16)

Chart 17 Global Presentation Slide (17)

Chart 18 Global Presentation Slide (18)

KEY TRENDS

SNAPSHOT

RISING GLOBAL DISPOSABLE INCOME

Chart 19 Growth in Disposable Income per Household by Region

HOUSING MARKET

RAW MATERIALS COSTS

WOMEN IN EMPLOYMENT

Chart 20 Growth in Employed Female Population by Region

COCOONING

AGEING POPULATION

Chart 21 Growth in the Population Aged 65+ by Region

SINGLE HOUSEHOLDS

Chart 22 Growth in the Number of Single Person Households by Region

ENVIRONMENTAL ISSUES

REGIONAL CLOSEUP

HOW THE REGIONS COMPARE

Chart 23 Eastern Europe Drives Growth in a Slowing Market

ASIA-PACIFIC

Country comparisons

Chart 24 China Overtakes Japan

Chart 25 Emerging Markets Drive Future Growth in Asia-Pacific

Competitive landscape

Retailscape

Chart 26 Specialist Multiples do Well in Asia-Pacific

Product preferences

Chart 27 Asia-Pacific's Climate Makes Air Treatment Products the Region's Largest Sector

Looking ahead

EASTERN EUROPE

Country comparisons

Chart 28 Russia Leads in Eastern Europe's Dynamic Domestic Electrical Appliances Market

Chart 29 Russia Also Driving Future Growth

Competitive landscape

Retailscape

Chart 30 Specialist Multiples Steal Customers from Department Stores and Independents

Product preferences

Chart 31 Home Laundry Tops the Eastern European Market

Looking ahead

LATIN AMERICA

Country comparisons

Chart 32 Brazil Catches Up With Mexico

Chart 33 Forecast Figures Show a General Slowdown in Growth Across Latin America

Competitive landscape

Retailscape

Chart 34 Grocery Multiples Strengthen their Hold on the Market

Product preferences

Chart 35 Fridge-freezers Spearhead Growth

Looking ahead

AFRICA AND THE MIDDLE EAST

Country comparisons

Chart 36 South Africa Chases Saudi Arabia

Chart 37 Israel Offers Hope as Growth Slows During Forecast Period

Competitive landscape

Retailscape

Chart 38 Department Stores and Specialist Multiples Extend Their Lead

Product preferences

Chart 39 Large Cooking Appliances Show Good Growth Prospects

Looking ahead

NORTH AMERICA

Country comparisons

Chart 40 The USA Dominates the North American Market

Chart 41 US Leads Sales Slowdown

Competitive landscape

Retailscape

Chart 42 DIY Sheds Steal Market Share

Product preferences

Chart 43 Built-in Microwaves Set to Grow

Looking ahead

WESTERN EUROPE

Country comparisons

Chart 44 The Big Five Continue to Dominate Western Europe's Domestic Electrical Appliances Market

Chart 45 Smaller Markets Will Be More Dynamic Between 2006 and 2011

Competitive landscape

Retailscape

Chart 46 Grocery Multiples Steal Market Share

Product preferences

Chart 47 Hot Summers Open Up Future Market for Air Treatment Products

Looking ahead

THE BRIC MARKETS

Country comparisons

Chart 48 China Leads the BRIC Markets

Chart 49 China Leads the BRIC Markets

Competitive landscape

Retailscape

Product preferences

Looking ahead

PRODUCT CLOSEUP

CLOSE-UP ON DOMESTIC ELECTRICAL APPLIANCES SECTORS

Large cooking appliances

Table 1 The Leading Brands in Large Cooking Appliances Are Losing Share to Smaller Brands

Chart 50 The Triad of the US, Europe and Asia-Pacific Dominate the US$40.6 Billion Large Cooking Appliances Sector

Home laundry

Table 2 Smaller Brands Are Catching Up Whirlpool, Whilst GE Stagnates

Chart 51 Emerging Markets of Latin America and Eastern Europe Show the Greatest Growth in the US$38.7 Billion Home Laundry Sector

Refrigeration

Table 3 The Rising Star LG Shows It Is Possible to Compete With Established Global Brands

Chart 52 North America and Asia-Pacific Overtake Western Europe as the Leading Markets for Refrigeration Appliances

Dishwashers

Table 4 Whirlpool's Maytag Storms the Global Market for Dishwashers in 2006

Chart 53 Western Europe Continues to Dominate the Global Dishwasher Market, Whilst Eastern Europe Shows the Highest Growth

Microwaves

Table 5 Sharp's Lead Over Other Brands Is Reduced As Its Growth Slows

Chart 54 North American Demand for Convenience Means the Region Dominates the Global Market for Microwaves

GLOBAL CORPORATE STRATEGIES

HEADLINES

COMPETITIVE LANDSCAPE

Table 6 Leading Domestic Electrical Appliance Players: Sales Development 2006

WHIRLPOOL

Acquisition of Maytag in March 2006

Strong consumer brands based on innovation

Regional performance

BOSCH-SIEMENS HAUSGERäTE (BSH)

The expansion of manufacturing capacity

Building customer loyalty through good customer service

Regional performance

GROUPE SEB

Continued international expansion

A multi-brand strategy

Regional performance

KEY TRENDS

Falling demand in the US

Material cost increases

Chinese market offers opportunities

INNOVATION

The use of steam

Automatic control systems, and energy and water conservation

Hygiene and allergies

Other user-friendly functions

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