The World Market for Functional Drinks
Euromonitor International's The World Market for Functional Drinks market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 3 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
KEY DRIVERS AND PROSPECTS
HEADLINES
Chart 1 Global Sector Sales of Functional Drinks 2001-2006
SURVIVAL DEPENDS ON CONSTANT INNOVATION
BRAND EXTENSIONS ATTRACT NEW CONSUMERS
NEW PRODUCTS TARGET SPECIFIC CONSUMER GROUPS
INNOVATIVE PRODUCTS INCLUDE HYBRIDS
Outlook
Impact
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
HEADLINES
GATORADE EXTENSIONS KEEP PEPSICO TOP OF THE RANKINGS
THE COCA-COLA COMPANY MAKES AN ENTRANCE IN ENERGY DRINKS IN THE US
OTSUKA SUFFERS AS JAPANESE MARKET DECLINES
RED BULL REMAINS SYNONYMOUS WITH ENERGY DRINKS
INNOVATIVE SMALL PLAYERS SHOW GREATEST POTENTIAL
Chart 2 Global Company Shares of Functional Drinks 2001-2006
Chart 3 Global Brand Shares of Functional Drinks 2001-2006
REGIONAL TRENDS AND PROSPECTS
HEADLINES
NORTH AMERICA DOMINATES THE GLOBAL MARKET
SOUTH AFRICA CENTRAL TO DEVELOPMENT IN AFRICA AND THE MIDDLE EAST
LATIN AMERICA EXPECTED TO LEAD VALUE GROWTH
LACKLUSTRE PERFORMANCE IN ASIA-PACIFIC
Chart 4 Regional Sales of Functional Drinks 2001-2006