The
Health of the Nation

The World Market for Health Of The Nation

Euromonitor International's The World Market for Health Of The Nation report analyses national health statistics and the health and wellness market. Health of the Nation reports include coverage of: government expenditure on health, life expectancy, mortality, physical activity, diet and weight-related illnesses, gluten and lactose intolerance, dietary habits and awareness of nutrition, the health and wellness consumer, media influence and market opportunities.

Chapters: 14  |  Tables: 64  |  Publication date: Dec 2007
Cost: 
GBP6345.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage

Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Table of contents

EXECUTIVE BRIEFING

STATE OF THE MARKET

Chart 1 Global Presentation Slide 1

Chart 2 Global Presentation Slide 2

Chart 3 Global Presentation Slide 3

Chart 4 Global Presentation Slide 4

Chart 5 Global Presentation Slide 5

Chart 6 Global Presentation Slide 6

Chart 7 Global Presentation Slide 7

Chart 8 Global Presentation Slide 8

Chart 9 Global Presentation Slide 9

Chart 10 Global Presentation Slide 10

Chart 11 Global Presentation Slide 11

Chart 12 Global Presentation Slide 12

Chart 13 Global Presentation Slide 13

Chart 14 Global Presentation Slide 14

Chart 15 Global Presentation Slide 15

Chart 16 Global Presentation Slide 16

Chart 17 Global Presentation Slide 17

Chart 18 Global Presentation Slide 18

GLOBAL MARKET OVERVIEW

HEALTH AND WELLNESS PRODUCTS

Top five health and wellness (H&W) consumer trends:

Top five supply-side trends

The winners and losers in 2006

Principal market drivers

Chart 19 Principal Market Drivers

Challenges and strategies

Chart 20 Key Success Factors

New product development

Summary 1 Key Trends in New Product Development

Pricing: Standard vs. Health and Wellness

Summary 2 Pricing: Average Price Premiums of Health and Wellness Food and Beverages

Key functional ingredients 2006

Summary 3 Key Functional ingredients and their Health Benefits

Key dietary supplements 2006

Summary 4 Key Dietary Supplements and their Health Benefits

Ageing populations fuel demand for vitamins and dietary supplements

REGIONAL REVIEW

HEADLINES

GLOBAL TRENDS IN KEY SECTORS

Trends

Prospects

Summary 5 Regional Trends in Health and Wellness Products by Sector 2006

Chart 21 Global Sales of Health and Wellness Products 2002-2006

Chart 22 Global Sales of Health and Wellness Products 2006-2011

HEALTH AND WELLNESS PRODUCT PENETRATION BY REGION

Trends

Prospects

Chart 23 Sales of Health and Wellness Products by Region: 2002-2006

Chart 24 Sales of Health and Wellness Products by Region: 2006-2011

BRICS (BRAZIL/RUSSIA/INDIA/CHINA) AND EMERGING MARKETS

BRICs in the global context

BRICs: Criteria for success

BRICs: Competitive landscape

BRICs: Prospects

Table 1 Sales of Health and Wellness Products in BRIC Markets 2006

REGIONAL BRIEFING

WESTERN EUROPE

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 25 Western Europe: Sales of Health and Wellness Products 2002-2006

Chart 26 Western Europe: Sales of Health and Wellness Products 2006-2011

EASTERN EUROPE

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 27 Eastern Europe: Sales of Health and Wellness Products 2002-2006

Chart 28 Eastern Europe: Sales of Health and Wellness Products 2006-2011

NORTH AMERICA

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 29 North America: Sales of Health and Wellness Products 2002-2006

Chart 30 North America: Sales of Health and Wellness Products 2006-2011

LATIN AMERICA

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 31 Latin America: Sales of Health and Wellness Products 2002-2006

Chart 32 Latin America: Sales of Health and Wellness Products 2006-2011

AFRICA AND MIDDLE EAST

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 33 Africa and the Middle East: Sales of Health and Wellness Products 2002-2006

Chart 34 Africa and the Middle East: Sales of Health and Wellness Products 2006-2011

ASIA-PACIFIC

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 35 Asia-Pacific: Sales of Health and Wellness Products 2002-2006

Chart 36 Asia-Pacific: Sales of Health and Wellness Products 2006-2011

AUSTRALASIA

Headlines

Focus markets

Trends

Competitive landscape

Prospects

Market data

Chart 37 Australasia: Sales of Health and Wellness Products 2002-2006

Chart 38 Australasia: Sales of Health and Wellness Products 2006-2011

GLOBAL DISTRIBUTION

KEY DISTRIBUTION CHANNELS FOR HEALTH AND WELLNESS (H&W) PRODUCTS

REGIONAL RETAILING DEVELOPMENTS AND TRENDS

Western Europe

Eastern Europe

North America

Latin America

Asia-Pacific

Australasia

REGIONAL PRIVATE LABEL TRENDS

Western Europe

Eastern Europe

North America

Latin America

Asia-Pacific

Australasia

CORPORATE STRATEGIES

HEADLINES

MAJOR INDUSTRY PLAYERS

Multinationals readily enter H&W market

H&W sectors offer growth opportunities

Social responsibility, a hot topic

Highlights: selected major players’ H&W strategies

Niche players

Rapunzel reminds people of the importance of eating good food

Summary 6 Organic Food and Beverages: Major Players 2006

Summary 7 Fortified/Functional Food and Beverages: Major Players 2006

Summary 8 Better for you Food and Beverages: Major Players 2006

Summary 9 Naturally Healthy Food and Beverages: Major Players 2006

Summary 10 Food Intolerance Products: Major Players 2006

Summary 11 Slimming Products: Major Players 2006

Summary 12 Vitamins and Dietary Supplements: Major Players 2006

Summary 13 Herbal/Traditional Products: Major Players 2006

MERGERS AND ACQUISITIONS

Danone gains share in the organic market

Cadbury Schweppes offers indulgence combined with good conscience

Summary 14 A Selection of Notable Acquisitions of Health and Wellness Niche Companies by Major Players

PROSPECTS

Inevitable mainstreaming of organics

Food intolerance products sector lures new entrants

Co-branding, a key development strategy in fortified/functional products

BETTER-FOR-YOU FOOD AND BEVERAGES - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Governmental health concerns drive growth in better for you products

Regulations on labelling and ingredient content help ensure transparency

Obesity rates grow further

Healthy eating remains the key to dieting

Technology fuels new product development

Better for you products not universally popular

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 39 Better for you Food and Beverages 2002-2006

Chart 40 Better for you Food and Beverages 2006-2011

Chart 41 Better for you Packaged Food by Sector 2006 (% value)

Chart 42 Better for you Food: Breakdown by Better for you Category 2006 (% value)

Chart 43 Better for you Beverages by Sector 2006

Chart 44 Better for you Beverages: Breakdown by Better for you Category 2006 (% value)

Chart 45 Better for you as % of Total Market 2006

Chart 46 Better for you Food and Beverages: Sales by Region 2006

Chart 47 Better for you Food and Beverages: Major Markets 2006

Chart 48 Better for you Food and Beverages: Major Spenders 2006

Chart 49 Better for you Food and Beverages: Major Contributors to Growth 2002-2006

FORTIFIED/FUNCTIONAL FOOD AND BEVERAGES

KEY DRIVERS AND PROSPECTS

Headlines

Demographic targeting, a key to differentiation

Constant innovation blurs the boundaries between product categories

Strict legislation hinders future growth

Japan remains the cradle of boundless innovation

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 50 Fortified/Functional Food and Beverages 2002-2006

Chart 51 Fortified/Functional Food and Beverages 2006-2011

Chart 52 Fortified/Functional Packaged Food by Sector 2006 (% value)

Chart 53 Focus Functional Dairy: Breakdown by Category 2006 (% value)

Chart 54 Fortified/Functional Beverages by Sector 2006 (% value)

Chart 55 Fortified/Functional as % of Total Market 2006

Chart 56 Fortified/Functional Food and Beverages: Sales by Region 2006

Chart 57 Fortified/Functional Food and Beverages: Major Markets 2006

Chart 58 Fortified/Functional Food and Beverages: Major Spenders 2006

Chart 59 Fortified/Functional Food and Beverages: Major Contributors to Growth 2002-2006

NATURALLY HEALTHY FOOD AND BEVERAGES - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Widespread consumer acceptance underpins demand

Superfoods fuel growth

Growing consumer education stimulates interest in naturally healthy foods

The media plays a vital role in creating demand

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 60 Naturally Healthy Food and Beverages 2002-2006

Chart 61 Naturally Healthy Food and Beverages 2006-2011

Chart 62 Naturally Healthy Food by Sector 2006 (% value)

Chart 63 Naturally Healthy Beverages by Sector 2006 (% value)

Chart 64 Focus High Fibre Food: Breakdown by Sector 2006

Chart 65 Focus Soy Products: Breakdown by Sector 2006

Chart 66 Naturally Healthy Food and Beverages: Sales by Region 2006

Chart 67 Naturally Healthy Food and Beverages: Major Markets 2006

Chart 68 Naturally Healthy Food and Beverages: Major Spenders 2006

Chart 69 Naturally Healthy Food and Beverages: Major Contributors to Growth 2002-2006

ORGANIC FOOD AND BEVERAGES - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Healthy and ethical consumerism spreads across markets

Legislation influences the scope and pace of organics’ development

Specialist food stores vs. multiples

Multinationals strive for their share of the market

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 70 Organic Food and Beverages 2002-2006

Chart 71 Organic Food and Beverages 2006-2011

Chart 72 Organic Packaged Food by Sector 2006 (% value)

Chart 73 Organic Beverages by Sector 2006

Chart 74 Organic as % of Total Market 2006

Chart 75 Organic Food and Beverages: Sales by Region 2006

Chart 76 Organic Food and Beverages: Major Markets 2006

Chart 77 Organic Food and Beverages: Major Spenders 2006

Chart 78 Organic Food and Beverages: Major Contributors to Growth 2002-2006

FOOD FOR FOOD INTOLERANCE - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Exclusion dieting fuels demand for food for food intolerance (FFI) products

Consumer safety, the key to further development

Broadening distribution stimulates consumer interest

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 79 Food Intolerance Products 2002-2006

Chart 80 Food Intolerance Products 2006-2011

Chart 81 Food Intolerance Products by Sector 2006

Chart 82 Focus Gluten-free Products: Breakdown by Sector 2006

Chart 83 Focus Diabetic Products: Breakdown by Sector 2006

Chart 84 Food Intolerance Products % of Total Market: 2006

Chart 85 Food Intolerance Products: Sales by Region 2006

Chart 86 Food Intolerance Products: Major Markets 2006

Chart 87 Food Intolerance Products: Major Spenders 2006

Chart 88 Food Intolerance Products: Major Contributors to Growth 2002-2006

SLIMMING PRODUCTS - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Healthy eating vs. slimming products

Product innovation backed by science key to market development

Tighter governmental regulation beneficial to slimming market

REGIONAL TRENDS AND PROSPECTS

Headlines

MARKET DATA

Chart 89 Slimming Products 2002-2006

Chart 90 Slimming Products 2006-2011

Chart 91 Slimming Products by Sector: Percentage Breakdown 2006

Chart 92 Slimming Products by Sector: Annual % Value Growth 2002-2006

Chart 93 Slimming products: Sales by Region 2006

Chart 94 Slimming Products: Major Markets 2006

Chart 95 Slimming Products: Major Spenders 2006

Chart 96 Slimming Products: Major Contributors to Growth 2002-2006

SPORTS NUTRITION - WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Trends (Regional and Global)

Competitive landscape

Prospects

MARKET DATA

Chart 97 Sports Nutrition 2002-2006

Chart 98 Sports Nutrition 2006-2011

Chart 99 Sports Nutrition: Sales by Region 2006

Chart 100 Sports Nutrition: Major Markets 2006

Chart 101 Sports Nutrition: Major Spenders 2006

Chart 102 Sports Nutrition: Major Contributors to Growth 2002-2006

VITAMINS AND DIETARY SUPPLEMENTS: WORLD

KEY DRIVERS AND PROSPECTS

Headlines

Consumer trends

Industry trends/drivers

Outlook

WHAT IS NEW IN 2006-2007

New product development

Summary 15 Argentina: New Product Development 2006

Summary 16 Australia: New Product Development 2006

Summary 17 Austria: New Product Development 2006

Summary 18 Belgium: New Product Development 2006

Summary 19 Bolivia: New Product Development 2006

Summary 20 Brazil: New Product Development 2006

Summary 21 Canada: New Product Development 2006

Summary 22 China: New Product Development 2006

Summary 23 Bolivia: New Product Development 2006

Summary 24 Costa Rica: New Product Development 2006

Summary 25 Czech Republic: New Product Development 2006

Summary 26 Denmark: New Product Development 2006

Summary 27 Egypt: New Product Development 2006

Summary 28 Finland: New Product Development 2006

Summary 29 Germany: New Product Development 2006

Summary 30 Hong Kong: New Product Development 2006

Summary 31 Hungary: New Product Development 2006

Summary 32 Indonesia: New Product Development 2006

Summary 33 India: New Product Development 2006

Summary 34 Ireland: New Product Development 2006

Summary 35 Israel: New Product Development 2006

Summary 36 Italy: New Product Development 2006

Summary 37 Japan: New Product Development 2006

Summary 38 Mexico: New Product Development 2006

Summary 39 Morocco: New Product Development 2006

Summary 40 Malaysia: New Product Development 2006

Summary 41 Netherlands: New Product Development 2006

Summary 42 New Zealand: New Product Development 2006

Summary 43 Norway: New Product Development 2006

Summary 44 Philippines: New Product Development 2006

Summary 45 Poland: New Product Development 2006

Summary 46 Romania: New Product Development 2006

Summary 47 Saudi Arabia: New Product Development 2006

Summary 48 Sweden: New Product Development 2006

Summary 49 Singapore: New Product Development 2006

Summary 50 Slovakia: New Product Development 2006

Summary 51 South Africa: New Product Development 2006

Summary 52 South Korea: New Product Development 2006

Summary 53 Switzerland: New Product Development 2006

Summary 54 Thailand: New Product Development 2006

Summary 55 Turkey: New Product Development 2006

Summary 56 Ukraine: New Product Development 2006

Summary 57 UK: New Product Development 2006

Summary 58 USA: New Product Development 2006

Summary 59 Venezuela: New Product Development 2006

Summary 60 Vietnam: New Product Development 2006

Niche products/case studies

MARKET DATA

Table 2 Vitamins and Dietary Supplements – Major Markets 2006-2011

Table 3 Vitamins and Dietary Supplements: Fastest Growing Markets 2001-2011

Table 4 Leading Company Shares of Vitamins and Dietary Supplements by Region: % Value

Chart 103 Global Sales of Vitamins and Dietary Supplements by Region 2006

Chart 104 Global Sales of Vitamins and Dietary Supplements by Type 2006-2011

Chart 105 Sales and Growth of Vitamins and Dietary Supplements by Type 2006-2011

Chart 106 Sales and Growth of Vitamins and Dietary Supplements by Region 2006-2011

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