The World Market for Household Care
Euromonitor International's The World Market for Household Care market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 144 | Publication date: Feb 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Companies profiled
Alticor Inc; Church & Dwight Co Inc; Clorox Co, The; Colgate-Palmolive Co; Dial Corp, The; Henkel KGaA; Kao Corp; Lion Corp; Procter & Gamble Co, The; PZ Cussons Plc; Reckitt Benckiser Plc; Sara Lee Corp; SC Johnson & Son Inc; Unilever Group
Table of contents
HOUSEHOLD CARE : MARKET INSIGHT
STATE OF THE MARKET
Chart 1 Global Presentation Slide 1
Chart 2 Global Presentation Slide 2
Chart 3 Global Presentation Slide 3
Chart 4 Global Presentation Slide 4
Chart 5 Global Presentation Slide 5
Chart 6 Global Presentation Slide 6
Chart 7 Global Presentation Slide 7
Chart 8 Global Presentation Slide 8
Chart 9 Global Presentation Slide 9
Chart 10 Global Presentation Slide 10
Chart 11 Global Presentation Slide 11
Chart 12 Global Presentation Slide 12
Chart 13 Global Presentation Slide 13
Chart 14 Global Presentation Slide 14
Chart 15 Global Presentation Slide 15
Chart 16 Global Presentation Slide 16
Chart 17 Global Presentation Slide 17
Chart 18 Global Presentation Slide 18
Chart 19 Global Presentation Slide 19
Chart 20 Global Presentation Slide 20
Chart 21 Global Presentation Slide 21
Chart 22 Global Presentation Slide 22
HOUSEHOLD CARE
GLOBAL MARKET OVERVIEW
Chart 23 Global Sales of Household Care 2000-2005
Chart 24 Sales of Household Care by Region 2000-2005
Chart 25 Global Household Care: Value Sales by Sector 2000-2005
Chart 26 Global Household Care: % Value Growth by Sector 2000/2005
Chart 27 Sales of Household Care by Sector 2005-2010
Chart 28 Sales of Household Care by Region 2005-2010
Key Trends and Prospects
Summary 1 Key Household Care Factors Shaping Supply and Demand 2005
Fastest Growing Markets: Are You There Yet?
Slow growth markets:
Table 1 Sales of Household Care by Major Market: Value and %of World Total 2000-2005
Table 2 Sales of Household Care by Major Market: %Value Growth 2000-2005
Table 3 Sales of Household Care by Fastest Growing Market: Value and %of World Total 2000-2005
Table 4 Sales of Household Care by Fastest Growing Market: %Value Growth 2000-2005
Innovations in the market place
Summary 2 Key Trends in New Product Developments 2005
Summary 3 Major New Product Launches 2005
REGIONAL BRIEFING
Western Europe
Summary 4 New Product Launches in Western Europe 2004-2006
Summary 5 Largest Household Care sector as % of total market rsp - 2005
Eastern Europe
Summary 6 New Product Launches in Eastern Europe 2005
Summary 7 Largest Household Care Sector as % of Total Market rsp - 2005
Latin America
Summary 8 New Product Launches in Latin America 2005-2006
Summary 9 Largest Household Care Sector as % of Total Market rsp - 2005
Asia Pacific
Summary 10 New Product Launches in Asia-Pacific 2004-2005
Summary 11 Largest Household Care Sector as % of Total Market rsp - 2005
Regional Review
Global Trends in Key Sectors
Summary 12 Regional Household Care Trends by Sector 2005
BRICS (Brazil/Russia/India/China)
Chart 29 Household Care Sales – Sales by BRIC Markets 2000-2005
Table 5 BRICs Markets in Global Context 2000/2005/2010
Chart 30 GDP Measured at Purchasing Power Parity – International US$ Per Capita 2000/2005
Chart 31 Annual Disposable Income 2000-2005
Emerging Markets (Second Tier Markets)
DISTRIBUTION BRIEFING
Key Drivers
Briefing: Supermarkets/hypermarkets
Briefing: Independent Food Stores
Briefing: Discounters
Briefing: Chemists/Drugstores
Briefing: Convenience Stores
Table 6 Global Sales of Household Care by Retail Channel 2000/2005
Table 7 Regional Sales of Household Care by Retail Channel % Breakdown 2005
Table 8 Global Sales of Household Care by Channel by Sector 2005
Table 9 Penetration of Private Label by Sector 2005
CORPORATE STRATEGIES
Headlines
Major Player Comparative Performance
Table 10 Global Company Shares of Household Care 2001-2005
Table 11 Leading Household Care Players: Retail Sales Development 2005
Major Players by Regional Presence and Main Area of Activity
Summary 13 Major Household Care Manufacturers 2005
Major Players by Sector
Summary 14 Top Three Manufacturers by Sector 2005
Major Players by Region
Summary 15 Top Three Manufacturers by Region: 2005
Strategic Activity
Summary 16 Household Care: Merger and Acquisition Activity 2001-2006
Summary 17 Household Care: Existing Strategic Alliance Activity 2005
Potential Takeover Targets
Summary 18 Potential Household Care Targets
MARKET DATA
Table 12 Global Sales of Household Care: Value 2000-2005
Table 13 Sales of Household Care by Region: Value 2000-2005
Table 14 Sales of Household Care by Region: % Value Breakdown 2000-2005
Table 15 Sales of Household Care by Region: % Value Growth 2000-2005
Table 16 Sales of Household Care by Major Market: Value and %of World Total 2000-2005
Table 17 Sales of Household Care by Major Market: %Value Growth 2000-2005
Table 18 Sales of Household Care by Fastest Growing Market: Value and %of World Total 2000-2005
Table 19 Sales of Household Care by Fastest Growing Market: %Value Growth 2000-2005
Table 20 Per Capita Expenditure on Household Care by Fastest Growing Market: 2000-2005
Table 21 Global Sales of Household Care by Sector: %Value Breakdown 2000-2005
Table 22 Global Sales of Household Care by Sector: % Value Growth 2000-2005
Table 23 Regional Sales of Household Care by Sector 2005: %Value Breakdown
Table 24 Global Company Shares of Household Care 2001-2005
Table 25 Global Sales of Household Care by Retail Channel 2000/2005
Table 26 Regional Sales of Household Care by Retail Channel % Breakdown 2005
Table 27 Global Sales of Household Care by Channel by Sector 2005
Table 28 Penetration of Private Label by Sector 2005
Table 29 Forecast Global Sales of Household Care: Value 2005-2010
Table 30 Forecast Per Capita Expenditure on Household Care: 2005-2010
Table 31 Forecast Global Sales of Household Care by Sector: Value 2005-2010
Table 32 Forecast Global Sales of Household Care by Sector: % Value Growth 2005-2010
Table 33 Forecast Sales of Household Care by Region: Value 2005-2010
Table 34 Forecast Sales of Household Care by Region: % Value Breakdown 2005-2010
Table 35 Forecast Sales of Household Care by Region: % Value Growth 2005-2010
Table 36 Forecast Sales of Household Care by Region and by Sector: %Value Breakdown 2010
Table 37 Forecast Sales of Household Care by Major Market: Value and %of World Total 2005/2010
Table 38 Forecast Sales of Household Care by Major Market: %Value Growth 2005/2010
Table 39 Forecast Sales of Household Care by Fastest Growing Market: Value and %of World Total 2005/2010
Table 40 Forecast Sales of Household Care by Fastest Growing Market: %Value Growth 2005/2010
Table 41 Forecast Per Capita Expenditure on Household Care by Fastest Growing Market: 2005-2010
Table 42 Exchange Rates 2000-2005
Table 43 Inflation Rates 2000-2005
Table 44 Population 2000-2005
LAUNDRY CARE
KEY DRIVERS AND PROSPECTS
Headlines
Key Driver: Consumers Desire Convenience
Key Driver: Innovation Attempts to Stave Off Commodification
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Strengthening Recovery in Latin America
Strong Eastern European Sales Despite Signs Of Further Slowdown
Liquid Products Drive Laundry Detergents
Continued Dynamism in Laundry Aids
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Maturity, Lack Of Innovation and Economic Uncertainty Undermine Western Europe’s Sales
Fabric Softeners Become More Concentrated
Alternative Floor Coverings Constrain Carpet Cleaners
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Innovation Helps Procter & Gamble Extend Leading Share
Unilever Suffers from Share Loss in Developed Markets
Henkel’s Positive Performance in Eastern Europe Undermined by Weakness in US
Vanish-branded Innovations Fuel Reckitt Benckiser’s Growth in Laundry Aids
MARKET DATA
Table 45 Global Sales of Laundry Care by Subsector: Value 2000-2005
Table 46 Global Sales of Laundry Care by Subsector: % Value Breakdown 2000-2005
Table 47 Global Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 48 Sales of Laundry Care by Region: %Value Breakdown 2000-2005
Table 49 Sales of Laundry Care by Region: % Value Growth 2000-2005
Table 50 Global Sales of Laundry Detergents by Subsector: Value 2000-2005
Table 51 Global Sales of Laundry Detergents by Subsector: % Value Growth 2000-2005
Table 52 Global Sales of Laundry Aids by Subsector: Value 2000-2005
Table 53 Global Sales of Laundry Aids by Subsector: % Value Growth 2000-2005
Table 54 Global Company Shares of Laundry Care 2001-2005
Table 55 Global Brand Shares of Laundry Care by Value 2002-2005
Table 56 Leading Company Shares of Laundry Care by Region: % Value 2002-2005
Table 57 Forecast Global Sales of Laundry Care by Subsector: %Value Growth 2005-2010
Table 58 Forecast Sales of Laundry Care by Region: %Value Growth 2005-2010
DISHWASHING PRODUCTS
KEY DRIVERS AND PROSPECTS
Headlines
Key Driver: Time-Strapped Consumers Demand Convenience
Key Driver: Rising Automatic Dishwasher Penetration
Key Driver: Green Attitudes Slowly Shaping Demand
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Fast-growing Eastern Europe Set to Repeat Performance
Latin America Recovers Lost Ground
Traditional Hand Format Benefits from Innovation
Tablets have Edge Over Powders and Liquids
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Western Europe Undermined by Negligible Growth in Key Markets
North American Growth Constrained by Sluggish US Sales
Multifunctional Innovations Negate Requirement for Additives
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Leader Procter & Gamble Extends Gap to Competition
Reckitt Benckiser’s Share in Automatic Dishwashing Underpinned by Innovation
Unilever Struggles to Compete in Automatic Dishwashing
Colgate-Palmolive’s Global Dishwashing Products Share Continues to Decline
Innovative Tablets are Key Drivers for Henkel
MARKET DATA
Table 59 Global Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 60 Global Sales of Dishwashing Products by Subsector: % Value Breakdown 2000-2005
Table 61 Global Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 62 Sales of Dishwashing Products by Region: %Value Breakdown 2000-2005
Table 63 Sales of Dishwashing Products by Region: % Value Growth 2000-2005
Table 64 Global Sales of Automatic Dishwashing by Subsector: Value 2000-2005
Table 65 Global Sales of Automatic Dishwashing by Subsector: % Value Growth 2000-2005
Table 66 Global Company Shares of Dishwashing Products 2001-2005
Table 67 Global Brand Shares of Dishwashing Products 2002-2005
Table 68 Leading Company Shares of Dishwashing Products by Region: % Value 2002-2005
Table 69 Forecast Global Sales of Dishwashing Products by Subsector: %Value Growth 2005-2010
Table 70 Forecast Regional Sales of Dishwashing Products: %Value Growth 2005-2010
SURFACE CARE
KEY DRIVERS AND PROSPECTS
Headlines
Key Driver: Convenience, Efficiency and Time-Saving Shape Innovation
Key Driver: More Power to Your Elbow
Key Driver: Gadgets and Novel Devices
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Economically Re-Vitalised Latin Americans Look to Added-value Cleaners
Slower Eastern European Growth Reflects Large Russian Influence
Old Fashioned Cleaner Enjoys a Resurgence
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Maturity and Saturation Impact Developed Regions
Old Fashioned and Overtaken by Innovation
Shine Wears Off Former Dynamic Novelty
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Reckitt Benckiser Boosted by Surge in Latin America and Healthy Demand Western and Eastern Europe
Rivals Steal March On Erstwhile Aggressive Innovator Procter & Gamble
Loss Of Momentum in Wipes Contributes to Further SC Johnson Decline
Colgate-Palmolive Holds Steady Despite Ajax Losing Strength
Unilever Loses Share Across the Board
Private Label Continues to Gain Despite Efforts by Brand Manufacturers
MARKET DATA
Table 71 Global Sales of Surface Care: Value 2000-2005
Table 72 Global Sales of Surface Care: % Value Growth 2000-2005
Table 73 Sales of Surface Care by Region: %Value Breakdown 2000-2005
Table 74 Sales of Surface Care by Region: % Value Growth 2000-2005
Table 75 Global Sales of Wipes by: Value Subsector2000-2005
Table 76 Global Sales of Wipes by: % Value Growth Subsector2000-2005
Table 77 Global Company Shares of Surface Care 2001-2005
Table 78 Global Brand Shares of Surface Care 2002-2005
Table 79 Leading Company Shares of Surface Care by Region: % Value 2002-2005
Table 80 Forecast Global Sales of Surface Care by Subsector: %Value Growth 2005-2010
Table 81 Forecast Sales of Surface Care by Region: %Value Growth 2005-2010
CHLORINE BLEACH
KEY DRIVERS AND PROSPECTS
Headlines
Innovation Attempts to Shake off Traditional Image
Growing Health and Environmental Concerns
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Chlorine Bleach Remains Household Staple in Latin America
Any Scope for Innovation?
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Old-Fashioned, Harmful and Foul Smelling is no Recipe for Success
Lack of Innovation and Short-lived Success Create Problems
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Declining Share Remains Concern for Clorox
Fast-Growing Developing Markets Provide Boon to Domestos, as Declines Evident Elsewhere
Procter & Gamble Gains Across Europe but Loses in Latin America
Colgate-Palmolive Witnesses Evolution of Brands
Private Labels Lose, but Close Gap to Clorox
MARKET DATA
Table 82 Global Sales of Chlorine Bleach: Value 2000-2005
Table 83 Global Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 84 Sales of Chlorine Bleach by Region: %Value Breakdown 2000-2005
Table 85 Sales of Chlorine Bleach by Region: % Value Growth 2000-2005
Table 86 Global Company Shares of Chlorine Bleach 2001-2005
Table 87 Global Brand Shares of Chlorine Bleach 2002-2005
Table 88 Leading Company Shares of Chlorine Bleach by Region: % Value 2002-2005
Table 89 Forecast Sales of Chlorine Bleach by Region: %Value Growth 2005-2010
TOILET CARE PRODUCTS
KEY DRIVERS AND PROSPECTS
Headlines
Innovation Increasingly Offers Only Short-Term Impact
Novelty Features Used to Combat Threat of Private Label
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Dynamism in Developing Regions
ITBs Continue to Provide Strong Growth, but Renaissance for Liquid Cleaners
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Western European Sales Saved Only by Toilet Cleaning Systems
Systems’ Novelty Wears Off in North America
Extension into Toilet Care Could be Limited for Cleaning Systems
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Introduction of Disinfecting Product Spurs SC Johnson Growth in Latin America
Innovation Fails to Sustain Reckitt Benckiser Share
Absence from Growing Latin America Undermines Sara Lee Share
Henkel Weakens Slightly Following Wobble in Domestic Region
Unilever Undermined by Failure of Domestos Mousse Format
MARKET DATA
Table 90 Global Sales of Toilet Care by Subsector: Value 2000-2005
Table 91 Global Sales of Toilet Care by Subsector: % Value Growth 2000-2005
Table 92 Sales of Toilet Care by Region: %Value Breakdown 2000-2005
Table 93 Sales of Toilet Care by Region: % Value Growth 2000-2005
Table 94 Global Company Shares of Toilet Care 2001-2005
Table 95 Global Brand Shares of Toilet Care 2002-2005
Table 96 Leading Company Shares of Toilet Care by Region: % Value 2002-2005
Table 97 Forecast Global Sales of Toilet Care by Subsector: %Value Growth 2005-2010
Table 98 Forecast Sales of Toilet Care by Region: %Value Growth 2005-2010
POLISHES
KEY DRIVERS AND PROSPECTS
Headlines
Convenience Shapes Sales
Casual Appearance Impacts
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Targeted New Product Launches Spur Latin American Growth
Eastern European Sales Heavily Impacted by Shoe Trends
Floor Polishes Record Surge in Demand
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Slow Moving Western Europe Undermined by Shifting Leisure and Decorative Trends
North American Growth Derives from Contrasting Trends
Widespread Maturity, with Pockets of Optimism
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Pledge/Pronto Promotion Benefits SC Johnson
Sara Lee Remains Second Despite Share Loss
Weakened Share in Developing Markets Fails to Undermine Reckitt Benckiser
MARKET DATA
Table 99 Global Sales of Polishes by Subsector: Value 2000-2005
Table 100 Global Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 101 Sales of Polishes by Region: %Value Breakdown 2000-2005
Table 102 Sales of Polishes by Region: % Value Growth 2000-2005
Table 103 Global Company Shares of Polishes 2001-2005
Table 104 Global Brand Shares of Polishes 2002-2005
Table 105 Leading Company Shares of Polishes by Region: % Value 2002-2005
Table 106 Forecast Global Sales of Polishes by Subsector: %Value Growth 2005-2010
Table 107 Forecast Regional Sales of Polishes: %Value Growth 2005-2010
AIR CARE
KEY DRIVERS AND PROSPECTS
Headlines
Desire to do More Than Merely Mask Unpleasant Odours
“Scenterior Design” Concept Creates More Relaxing/Welcoming Home Environment
Technological Features Abound
Fragrance Variation Key to Differentiation from Conventional Cleaners
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Income Growth and Curiosity Spur Growth in Developing Markets
High-Priced Innovations Boost North American Value
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Maturity Forces Manufacturers to Innovate
Liquid Slow in 2005, but Dynamic Through to 2010
Flame Flickers Brightly but All Too Quickly for Candles
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Innovation Drives SC Johnson Share
Reckitt Benckiser’s Air Wick Benefits from Upwardly Mobil’Air
Sara Lee exploits Ambi-Pur Brand Equity to Gain Global Status
Procter & Gamble Makes Waves
Private Label Penetration Limited, and Falling
MARKET DATA
Table 108 Global Sales of Air Care by Subsector: Value 2000-2005
Table 109 Global Sales of Air Care by Subsector: % Value Breakdown 2000-2005
Table 110 Global Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 111 Sales of Air Care by Region: %Value Breakdown 2000-2005
Table 112 Sales of Air Care by Region: % Value Growth 2000-2005
Table 113 Global Company Shares of Air Care 2001-2005
Table 114 Global Brand Shares of Air Care 2002-2005
Table 115 Leading Company Shares of Air Care by Region: % Value 2002-2005
Table 116 Forecast Global Sales of Air Care by Subsector: %Value Growth 2005-2010
Table 117 Forecast Regional Sales of Air Care: %Value Growth 2005-2010
INSECTICIDES
KEY DRIVERS AND PROSPECTS
Headlines
Weather Conditions Heavily Influence Sales
Environment and Health Impact Shapes Demand
WINNING COMBINATIONS: FAST GROWTH MARKETS AND FASTEST GROWING SECTORS
Headlines
Fast-growing Latin America Attractive to Multinational Interests
Safety Concerns Overcome High Prices and Drive Electric Insecticides
LOSING COMBINATIONS: OPPORTUNITY OR THREAT?
Headlines
Mixed Climatic Fortunes Undermine Western Europe
Insecticides Remain Seasonal in North America
Non-sprays/aerosols and On-Electricals Underperform
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
SC Johnson’s Global Lead Extended
Local Manufacturers Benefit from Large Domestic Market
Reckitt Benckiser’s Global Share Continues to Rise
Growth in Asia-Pacific Fails to Offset Sara Lee’s Decline in Western Europe
MARKET DATA
Table 118 Global Sales of Insecticides by Subsector: Value 2000-2005
Table 119 Global Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 120 Sales of Insecticides by Region: %Value Breakdown 2000-2005
Table 121 Sales of Insecticides by Region: % Value Growth 2000-2005
Table 122 Global Company Shares of Insecticides 2001-2005
Table 123 Global Brand Shares of Insecticides 2002-2005
Table 124 Leading Company Shares of Insecticides by Region: % Value 2002-2005
Table 125 Forecast Global Sales of Insecticides by Subsector: %Value Growth 2005-2010
Table 126 Forecast Regional Sales of Insecticides: %Value Growth 2005-2010