The World Market for Impulse Products
Euromonitor International's The World Market for Impulse Products market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 7 | Tables: 9 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
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KEY CONSUMER TRENDS
DEVELOPED MARKETS
Convenience, health and sophistication drive growth
Impulse products driven by health and wellness trend
New relaxing properties introduced to lollipops
Flavonol enrichment offers potential in snack bars
Chips/crisps benefit from reduction in saturated fat content
Convenience-minded innovation focuses on larger formats
Combining liquid and solid fillings gives new edge to flavours
Boosting energy properties expands to gum and sugar confectionery
Further segmentation to increase differentiation from private label
A universe of opportunities
DEVELOPING MARKETS
Economic growth drives growth for impulse products
Convenient packaged brands gain importance in India
Semi-premium products might hold key for future growth
Health trend extends to emerging markets
Functional gum sees high growth, albeit from small consumer base
Price and education strategies needed to achieve full potential
Fragmented distribution remains major constraint in developing markets
Lower returns result in slower pace of innovation
Outsourcing distribution to minimise logistical costs
TRANSLATING INSIGHT INTO ACTION
WALKERS REVERSES NEGATIVE PERCEPTION OF CRISPS/CHIPS IN UK
Outlook
MARS LAUNCHES COCOAVIA IN THE US
Outlook
COMBINED STRATEGIES TRIPLE ITC GROUP’S SALES IN INDIA
International companies entering Asia should follow ITC Group’s example
CADBURY TAPS INTO SOCIAL COMPONENT IN ARGENTINA AND VENEZUELA
Outlook
NEW PRODUCT DEVELOPMENTS
LEADING INNOVATIONS IN THE MARKETPLACE
Innovation in developed marketplaces focuses on growing niches
Gender differentiation proves an effective strategy
New hybrid lines add value to the impulse industry
Soda drinks line in chewing gum format
Nutricosmetics creates synergies between sugar and chocolate confectionery
Experimentation in flavours and shapes continues to drive innovation
Health and wellness trend makes strides in emerging countries
Upper class consumers provide sales potential in low-income countries
Local varieties in South Pacific hold key for growth in health range
Potential for Latino flavours in Indian subcontinent and Middle East
Summary 1 Impulse Products: Leading Innovations 2006
INNOVATIONS THAT FAILED TO MAKE AN IMPACT
New flavours not enough in increasingly competitive environment
Multiple factors explain brand extension’s failure
Reluctance towards premiumisation constrains growth in chocolate
Lindt taps into sophistication trend
Price discounts fail to make an impact in chocolate eggs
Failure to maximise synergies constrains innovations
Frito-Lay India focuses on pack size and local flavours
Summary 2 Impulse Products: Innovations that failed to make an impact (2005)
INSIGHTS INTO MARKET PERFORMANCE
HEADLINES
FASTEST GROWING MARKETS: ARE YOU THERE YET?
Global Overview
Regional Overview
Chart 33 Western Europe: Sales of Impulse Food Products, 2005/2006
Chart 34 Western Europe: Sales of Impulse Food Products, 1998/2006
Chart 35 Eastern Europe: Sales of Impulse Food Products, 2005/2006
Chart 36 Eastern Europe: Sales of Impulse Food Products, 1998/2006
Chart 37 Latin America: Sales of Impulse Food Products, 2005/2006
Chart 38 Latin America: Sales of Impulse Food Products, 1998/2006
Chart 39 North America: Sales of Impulse Food Products, 2005/2006
Chart 40 North America: Sales of Impulse Food Products, 1998/2006
Chart 41 Australasia: Sales of Impulse Food Products, 2005/2006
Chart 42 Australasia: Sales of Impulse Food Products, 1998/2006
Chart 43 Asia Pacific: Sales of Impulse Food Products, 2005/2006
Chart 44 Asia Pacific: Sales of Impulse Food Products, 1998/2006
Chart 45 Africa & Middle East: Sales of Impulse Food Products, 2005/2006
Chart 46 Africa & Middle East: Sales of Impulse Food Products, 1998/2006
MAGIC COMBINATIONS: FASTEST GROWING MARKETS AND FASTEST GROWING SECTORS
Asia-Pacific dominates most dynamic markets list
Wider distribution boosts sales in other Asia-Pacific markets
Rapid growth for snack bars in Western Europe and Latin America
Large absolute gains in chocolate confectionery
Snacking and impulse ice cream on the rise in China
Greeks switch to functional gum
Chart 47 Fastest Growing Markets: 2006 Per Capita Expenditure and 2005-2006
Chart 48 Largest Market growth 2005-2006 Value Growth (actual)
Chart 49 Fastest Growing Markets: 2006% Value Breakdown by Sector
Chart 50 Largest Market Growth (actual): 2006% Value Breakdown by Sector
SLOW GROWTH COMBINATIONS. THE WAY FORWARD
Latin America suffers slump but shows strong recovery
Significant constraints in mature markets
Reassessment of strategies needed
Japan remains in the slow lane
Revitalising gum in Germany
New direction needed for impulse ice cream in the Czech Republic
COMPETITIVE ENVIRONMENT
MAJOR PLAYERS BY REGION AND SECTOR, MARKET PERFORMANCE
Divergence in growth shapes performance in impulse products
Geographical positioning makes difference in market performance
Proactive approach in fast-growing markets pays off
Perfetti Van Melle reacts to Wrigley’s expansion in emerging markets
Health and organic trends drive acquisitions in North America and Australasia
PepsiCo expands portfolio in Australia by adding “healthy” Sakata brands
Premium gains upper hand in chocolate confectionery
Acquisitions might prove vital for Cadbury Schweppes’s and Mars’s expansion in Eastern Europe
Summary 3 Sector Ranking of Major Players by Region: Western Europe 2005 Value Sales
Summary 4 Sector Ranking of Major Players by Region: Eastern Europe 2005 Value Sales
Summary 5 Sector Ranking of Major Players by Region: Latin America 2005 Value Sales
Summary 6 Sector Ranking of Major Players by Region: North America 2005 Value Sales
Summary 7 Sector Ranking of Major Players by Region: Australasia 2005 Value Sales
Summary 8 Sector Ranking of Major Players by Region: Asia-Pacific 2005 Value Sales
Summary 9 Sector Ranking of Major Players by Region: Africa and the Middle East 2005 Value Sales
EMERGING COMPANIES TO WATCH
Honeybar Products International – Canada
ZIELONA BUDKA ZBIGNIEW GRYCAN SA – POLAND
Fujian Yake Food Co Ltd – China
L'Heritier Argentina SA – Argentina
KEY HURDLES EXPERIENCED IN 2005/2006: THE WAY FORWARD
Over-reliance on a single product category becomes hurdle for growth
Bridgetown might benefit from expansion to nuts and fruit snacks
More premium products might open path to recovering lost ground
Innovation and adaptability crucial to maintaining consumer interest
Trade-up from countlines to chocolate boxed assortments
Distribution is crucial for success in impulse products
Sweet biscuits differentiation might boost demand in children’s segment
Meeting specific consumer needs is crucial to a new product’s success
SUCCESS CRITERIA (KEY LEARNINGS FROM SUCCESSES)
Combination of strategies provide best push for growth
Premiumisation expands Trident’s consumer base into adult segment
Extending liquid fillings to whitening range will maintain momentum
Synergies provide key to success in emerging markets
Perfetti benefits from focus on brand awareness
Lotte’s new lines might also benefit from existing confectionery range
New distribution paths underpin sustained growth in chocolate confectionery
More potential for growth in gyms and fast food restaurants
Other emerging markets might benefit from “vending machine trend”
Foodservice and beaches prove valuable to impulse ice cream
Argentinian and Chilean producers should emulate Empresas Polar
MEASURES AND AQUISITIONS ACTIVITY: IMPACT ASSESSMENT
Health and wellness becomes strategic segment
Uncle Toby’s product expansion may boost total demand
Organic acquisitions follow health and wellness trend
Transforming the organic chocolate niche into a category of its own
Synergies in sugar confectionery drive Perfetti to acquire Chupa Chups
Acquiring small local players represents an effective strategy
Wrigley enters chocolate confectionery
Higher mark-ups and fast growth for chocolate in emerging markets
A “golden opportunity” to learn about emerging markets
New domestic alliances expected in Eastern Europe
THE GLOBAL MARKET FOR IMPULSE FOOD PRODUCTS IN 2011
NEW CHALLENGES AND HURDLES ON THE HORIZON
ASIA-PACIFIC AND AFRICA AND THE MIDDLE EAST WILL GAIN IMPORTANCE
ECONOMIC GROWTH BECOMES DECIDING VARIABLE IN INDULGENCE
HEALTH ISSUES WILL PLAY DECISIVE ROLE IN SALES PERFORMANCE
CONFECTIONERY SPECIALISTS SET TO GAIN STRENGTH IN EMERGING COUNTRIES
CONVENIENCE STORES FUEL GROWTH OF PREMIUM SNACKS IN EASTERN EUROPE
FURTHER CONSOLIDATION SET TO HAVE KNOCK-ON EFFECTS ACROSS REGIONS
“HYBRID” LINES WILL ADD IMPETUS TO FUNCTIONAL CATEGORY
INCREASING REFRIGERATOR PENETRATION MAY POSE THREAT TO IMPULSE ICE CREAM
NEW STRATEGIES NEEDED TO ADDRESS HEALTH TREND AT SCHOOLS
ETHNIC MINORITIES REPRESENT NEW OPPORTUNITY FOR MANUFACTURERS
SECTOR MARKET DATA
Chart 51 Global Sales of Impulse Food Products 2006-2011
Chart 52 Western Europe Sales of Impulse Food Products 2006-2011
Chart 53 Eastern Europe Sales of Impulse Food Products 2006-2011
Chart 54 Latin America Sales of Impulse Food Products 2006-2011
Chart 55 North America Sales of Impulse Food Products 2006-2011
Chart 56 Australasia Sales of Impulse Food Products 2006-2011
Chart 57 Asia Pacific Sales of Impulse Food Products 2006-2011
Chart 58 Africa/Middle East Sales of Impulse Food Products 2006-2011
PRODUCTS FOR THE FUTURE
New developments will need to adapt with ageing populations
Further innovation in organic and Fair Trade
Confectionery must become more functional
Functionality and novelty will enhance appeal of liquid filled gums
Sweet and savoury snacks offers largest potential for new combinations