The World Market for Pet Food And Pet Care Products
Euromonitor International's The World Market for Pet Food And Pet Care Products market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 7 | Tables: 6 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
Chart 2 Global Presentation Slide (2)
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Chart 18 Global Presentation Slide (18)
Chart 19 Global Presentation Slide (19)
Chart 20 Global Presentation Slide (20)
Chart 21 Global Presentation Slide (21)
Chart 22 Global Presentation Slide (22)
Chart 23 Global Presentation Slide (23)
KEY CONSUMER TRENDS TO WATCH
DEVELOPED MARKETS
Shifting demographics drive increase in pet ownership
Increased affluence and humanisation fuel premiumisation
Premiumisation leads to increased market segmentation
Anthropomorphism fuels demand to satisfy “perceived” needs
DEVELOPING MARKETS
Increased affluence drives growth, but mid-priced and economy sales still important
Deepening distribution drives market penetration
TRANSLATING INSIGHT INTO ACTION
NUTRO PRODUCTS ULTRA
Nutro Products seeks an “holistic” solution to its recall woes
Limited distribution targets the right market
The cache of exclusivity
Mars takeover will boost distribution and distribution muscle
Outlook
VIP PETFOODS AND FRESHPET
PANDEAN represents a concept, rather than a brand
Under pressure from Mars in Australasian market
PANDEAN Diet key to recovering market leadership for VIP
Menu Foods recall a godsend for Freshpet
Freshpet also emphasises quality
Outlook
NEW PRODUCT DEVELOPMENTS
LEADING INNOVATIONS IN THE MARKETPLACE
Champion Petfoods’s Orijen dry cat and dog food benefits from naturalness and traceability
“Biologically Appropriate” concept represents an additional USP
Wave of organic products hit the US
Opportunities in mid-price and economy segments
Economic turbulence creates new opportunities
NPDs attempt to cater to changing lifestyle patterns in Western Europe
Anthropomorphism continues to play well in the UK
Premium products dominate Eastern European product launches
Mid-price segment still has significant potential in Russia
Bayer’s Mira brand chases Argentina’s aspiring middle class
Functional ingredients key to differentiation
Shanghai Weita Pet Products chases China’s “long tail”
4Legs Pet Foods’s new offering counterintuitive to the convenience trend
Summary 1 Pet Food and Pet Care Products: Leading Innovations 2006-2007
BRILLIANT MISTAKES AND OTHER NOTABLE FAILURES
Butcher’s Choice targets SAD dogs
Junk food for dogs unlikely to strike a chord with affluent owners in the US
Nestlé tries to market grass as a functional ingredient to indoor cat owners
Nestlé México seeks to lure poorer pet owners away from scraps
AIXIA Corp’s Kenken ignores market signals
Summary 2 Pet Food and Pet Care Products: Notable Recent Failures 2006-2007
INSIGHTS INTO MARKET PERFORMANCE
HEADLINES
FASTEST GROWING MARKETS: ARE YOU THERE YET?
Global Overview
Chart 24 Global Sales of Pet Food and Pet Care Products, 1998/2007
Chart 25 Global Sales of Pet Food and Pet Care Products by Sector (% value), 2007
Chart 26 Global Sales of Pet Food and Pet Care Products by Sector: % Value Growth
Regional Overview
Pet food sales slump in Western Europe
Dynamic Eastern European market decelerates slightly
Latin American economic recovery loses momentum
Sluggish growth in Asia-Pacific
Pet owners increasingly trade up to premium brands in Australasia
A modest shift towards premiumisation in the Africa and the Middle East region
Chart 27 Western Europe: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 28 Eastern Europe: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 29 North America: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 30 Latin America: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 31 Asia-Pacific: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 32 Australasia: Sales of Pet Food and Pet Care Products, 1998/2007
Chart 33 Africa & Middle East: Pet Food and Pet Care Products, 1998/2007
Chart 34 Dog and Cat Food Sales by Region, 2007
MAGIC COMBINATIONS: FASTEST-GROWING MARKETS AND PRODUCTS
Developing markets exhibit highest growth rates
China and India also noteworthy
Improvements to retail infrastructure crucial
Strong growth in pet populations indicative of volume-led growth
Trend towards westernisation facilitates growth
Market polarisation in Russia slows due to growth and reform
Economy and mid-priced sales benefit from increased income inequality in Brazil
Mid-priced and economy segment recover ground in Thailand in 2007
Chart 35 Fastest Growing Markets: Retail Value Performance of Pet Food and Pet Care Products, 1998/2007
Chart 36 Fastest Growing Markets: Per Household Expenditure and % of World Total, 2007
Chart 37 Fastest Growing Markets for Dog Food: 2007 % Value Breakdown by Sector
Chart 38 Fastest Growing Markets for Cat Food: 2007 % Value Breakdown by Sector
Chart 39 Fastest Growing Markets for Other Pet Food: 2007 % Value Breakdown by Sector
Chart 40 Fastest Growing Markets for Pet Care Products: 2007 % Value Breakdown by Sector
SLOW GROWTH COMBINATIONS: THE WAY FORWARD
Slow growth markets centred on Western Europe
Premium products growing in importance
Strong growth of pet superstores facilities strong growth in German premium segment
Maturity precludes rapid growth but opportunities remain
Pet care products and healthcare likely to be sluggish in North America and Western Europe
Chart 41 Major Markets: Retail Value Performance of Pet Food and Pet Care Products, 1998/2007
Chart 42 Major Markets: Per Household Expenditure and % of World Total, 2007
Chart 43 Major Markets: Dog Food 2007 % Value Breakdown
Chart 44 Major Markets: Cat Food 2007 % Value Breakdown
Chart 45 Major Markets: Other Pet Food 2007 % Value Breakdown
Chart 46 Major Markets: Pet Care Products 2007 % Value Breakdown
COMPETITIVE ENVIRONMENT
GLOBAL PLAYERS – PERFORMANCE ASSESSMENT
Headlines
Nestlé consolidates presence through acquisitions and organic growth
Mars striving to regain global market leadership through premiumisation
Procter & Gamble targets health and gourmet segments
Colgate-Palmolive focuses on functional pet food
Chart 47 Global Company % Value Shares of Pet Food and Pet Care Products: 2006
Chart 48 Global Company % Value Shares of Dog Food: 2006
Chart 49 Global Company % Value Shares of Cat Food: 2006
Chart 50 Global Company % Value Shares of Other Pet Food: 2006
Chart 51 Global Company % Value Shares of Pet Care Products: 2006
REGIONAL PLAYERS – PERFORMANCE ASSESSMENT
Headlines
Agrolimen fills Western Europe competitive vacuum left by Mars/Royal Canin merger
Provimi overtakes higher profile peers in Eastern Europe
Acquisitions bring Del Monte to prominence in North America
Total Alimentos leads the indigenous pack in Latin America
Asia-Pacific: Uni-Charm jumps from fourth to second in Japanese market
VIP Petfoods challenges in premium Australasian segment
Foodcorp experiences vigorous growth in South Africa
Summary 3 Sector Ranking of Major Players by Region: Dog Food Retail Value Sales 2006
Summary 4 Sector Ranking of Major Players by Region: Cat Food Retail Value Sales 2006
Summary 5 Sector Ranking of Major Players by Region: Other Pet Food Retail Value Sales 2006
Summary 6 Sector Ranking of Major Players by Region: Pet Care Products Retail Value Sales 2006
EMERGING COMPANIES TO WATCH
Nutro Products looks to Ultra to revitalise its premium offerings in North America
Outlook
KlinVet exploits macroeconomic trends and enhanced distribution in Russia
Outlook
MaltaCleyton exploits established distribution network to break into Mexican pet food
Outlook
KEY HURDLES EXPERIENCED IN 2006/2007
Pet food recall impacts North American growth
Private label a threat to established brands
Distribution still an issue in many developing economies
KEY LEARNING FROM SUCCESSES (2006/2007)
Premiumisation a key driver of value growth in pet food sales
Growing demand for functional pet food products
Owners increasingly view the dietary needs of their pets in human terms
MERGER & ACQUISITION ACTIVITY: IMPACT ASSESSMENT
Mars strengthens presence in high-growth segments
Acquisition of Doane Pet Care has defensive and offensive elements
Del Monte acquires Meow Mix and Kraft Foods’s Milk-Bone brand
Pet food merger and acquisition unlikely to be significantly dampened by wider market woes
THE GLOBAL MARKET FOR PET FOOD AND PET CARE PRODUCTS IN 2012
FORECAST MARKET PERFORMANCE AND PREDICTIONS
PET HUMANISATION WILL REMAIN DOMINANT TREND IN DEVELOPED MARKETS
TUSSLE BETWEEN PREMIUMISATION AND COMMODITISATION WILL DETERMINE PRICING LANDSCAPE
Growth of pet superstores likely to lead to increased commoditisation in premium segment
Pet food recall increases instability in the market
Maturation in volume sales will make value growth the main growth driver
Medium term could be bumpy for premium segment, particularly in developing economies
JAPAN MAY BUCK MATURATION TREND
Consumers may continue to be hesitant
VOLUME GROWTH WILL BE MAIN DRIVER IN DEVELOPING MARKETS
Rapid retail expansion provides unique opportunities for pet food superstores
Increased urbanisation and affluence lead to increased commoditisation
CONVERGENCE OF LIVING STANDARDS DRIVES THE MARKET IN EASTERN EUROPE AND LATIN AMERICA
Macroeconomic conditions crucial to pace of maturation
Chart 52 Global Sales of Pet Food and Pet Care Products, 2007/2012
Chart 53 Global Sales of Pet Food and Pet Care Products by Sector, 2012
Chart 54 Global Sales of Pet Food and Pet Care Products by Sector: Forecast Value Growth 2012 (% value)
Chart 55 Western Europe: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 56 Eastern Europe: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 57 North America: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 58 Latin America: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 59 Asia-Pacific: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 60 Australasia: Sales of Pet Food and Pet Care Products, 2007/2012
Chart 61 Africa & Middle East: Pet Food and Pet Care Products, 2007/2012
Chart 62 Dog and Cat Food Sales by Region, 2012
Chart 63 Fastest Growing Markets: Retail Value Performance of Pet Food and Pet Care Products, 2007/2012
PRODUCTS FOR THE FUTURE
Private label begins to encroach upon premium and mid-priced segments in developed markets
Menu Foods recall pushes traceability up the agenda and heightens distrust of large corporations
In developing economies, economy products will be the main driver
Some opportunities available for premium products in developing markets
Premium marketplace becoming increasingly segmented
Freshness may become an important point of differentiation