The World Market for Spirits
Euromonitor International's The World Market for Spirits market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 10 | Tables: 17 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Companies profiled
Allied Domecq Plc; Bacardi & Co Ltd; Brown-Forman Corp; C&C Group Plc; Campari Milano SpA, Davide; Constellation Brands Inc; Diageo Plc; Distell Group Ltd; Eckes AG; Fortune Brands Inc; LVMH Moët Hennessy Louis Vuitton; Mast-Jägermeister AG; Maxxium Worldwide BV; Pernod Ricard Groupe; Rémy Cointreau; San Miguel Corp; Sang Som Co Ltd; Suntory Ltd; V&S Vin & Sprit AB; William Grant & Sons Ltd
Table of contents
EXECUTIVE BRIEFING
Chart 1 Global Presentation Slide (1)
Chart 2 Global Presentation Slide (2)
Chart 3 Global Presentation Slide (3)
Chart 4 Global Presentation Slide (4)
Chart 5 Glabal Presentation Slide (5)
Chart 6 Glabal Presentation Slide (6)
Chart 7 Global Presentation Slide (7)
Chart 8 Global Presentation Slide (8)
Chart 9 Global Presentation Slide (9)
Chart 10 Global Presentation Slide (10)
Chart 11 Global Presentation Slide (11)
Chart 12 Global Presentation Slide (12)
Chart 13 Global Presentation Slide (13)
Chart 14 Global Presentation Slide (14)
Chart 15 Global Presentation Slide (15)
Chart 16 Global Presentation Slide (16)
Chart 17 Global Presentation Slide (17)
Chart 18 Global Presentation Slide (18)
Chart 19 Global Presentation Slide (19)
Chart 20 Global Presentation Slide (20)
Chart 21 Global Presentation Slide (21)
Chart 22 Global Presentation Slide (22)
Chart 23 Global Presentation Slide (23)
Chart 24 Global Presentation Slide (24)
Chart 25 Global Presentation Slide (25)
Chart 26 Global Presentation Slide (26)
Chart 27 Global Presentation Slide (27)
Chart 28 Global Presentation Slide (28)
Chart 29 Global Presentation Slide (29)
Chart 30 Global Presentation Slide (30)
Chart 31 Global Presentation Slide (31)
Chart 32 Global Presentation Slide (32)
Chart 33 Global Presentation Slide (33)
Chart 34 Global Presentation Slide (34)
Chart 35 Global Presentation Slide (35)
COMPETITIVE ENVIRONMENT
CORPORATE STRATEGY OVERVIEW
Leading players and brands
Strength in local spirits production underpins global high ranking
North American companies enjoy healthy volume growth
Table 1 Leading Spirits Companies: Sales Development 2005
Table 2 Leading Spirits Brands: Sales Development 2005
International spread
Summary 1 Ranking of Major Players by Region: Spirits Volume Sales 2005
MARKETING STRATEGIES
Promotion of healthy and responsible drinking
Creative marketing sells innovations to the young
Sponsorship remains key strategy
EXPANSION STRATEGIES
Growing strength creates pressure to acquire
Develop a presence in vodka
The dash for tequila
Foreign interest in local Chinese spirits
Asian interest in Scotch whisky
RECENT MERGERS AND ACQUISITIONS
Bumper year for acquisitions
Slowdown but no complete stop
2007 continues in a similar vein
Summary 2 Spirits: Merger and Acquisition Activity 2005-2007
GAPS IN PORTFOLIO
Diageo
Pernod Ricard
Brown-Forman Corp
COMPANIES TIPPED FOR TAKEOVER
V&S Vin & Sprit
Rémy Cointreau
Campari
Blavod Extreme Spirits
Stolichnaya
Lascelles de Mercado & Co Ltd
Summary 3 Spirits: Companies Tipped for Takeover
COMPANIES ON THE PROWL
CL WorldBrands
UB Group
Constellation Brands Inc
Campari
CEDC
Summary 4 Spirits: Companies on the Prowl
DISTRIBUTION
RETAILER STRATEGIES
Expansion overseas
Focus on price draws criticism
ON-TRADE GROWTH MARKETS
Tourism effect
A focus for new launches and promotions
Rising affluence leads to higher on-trade sales
Table 3 Fastest Growing On-trade Markets 2001/2006 and 2006/2011
OFF-TRADE GROWTH FORMATS
Convenience stores and specialists enjoy greater popularity
Specialists increase share
WHISK(E)Y
SINGLE MALT SCOTCH WHISKY LOOKS BEYOND LOW-MARGIN WESTERN EUROPE
BLENDED MALTS COMPLICATE PICTURE?
BLENDED SCOTCH STRUGGLES IN DEVELOPED MARKETS
BOURBON/OTHER US WHISKEY SHOWS SUPER-PREMIUM SHIFT
GROWING CONSUMER SOPHISTICATION BOOSTS IRISH WHISKEY SALES
FLUCTUATING FORTUNES FOR OTHER WHISKIES
STRONG GROWTH IN EMERGING REGIONS DRIVES GLOBAL EXPANSION
Table 4 Ad-mix Whisky Sales by Volume 2001-2006
Table 5 Top Global Whisk(e)y Brands
Chart 36 Whisk(e)y Global Sales by Volume 2001/2006/2011
Chart 37 Whisk(e)y Global Sales by Value 2001/2006/2011
Chart 38 Whisk(e)y by Type (% volume) 2006
Chart 39 Whisk(e)y Performance Major Markets by Volume 2001/2006
Chart 40 Whisk(e)y in Major Markets by Value 2001/2006
Chart 41 Whisk(e)y in Fastest Growth Markets by Volume 2001/2006
Chart 42 Whisk(e)y in Fastest Growth Markets by Value 2001/2006
BRANDY AND COGNAC
BOOMING DEMAND IN ASIA-PACIFIC DRIVES BRANDY AND COGNAC
PRESTIGIOUS IMAGE DRIVES COGNAC GROWTH
STRUGGLE TO ADAPT TO CHANGING CONSUMPTION PATTERNS
KEY ASIA-PACIFIC MARKETS UNDERPIN STEADY FORECAST VOLUME GROWTH
Table 6 Top Global Brandy and Cognac Brands
Chart 43 Brandy and Cognac Global Sales by Volume 2001/2006/2011
Chart 44 Brandy and Cognac Global Sales by Value 2001/2006/2011
Chart 45 Brandy and Cognac by Type (% volume) 2006
Chart 46 Brandy and Cognac Performance Major Markets by Volume 2001/2006
Chart 47 Brandy and Cognac in Major Markets by Value 2001/2006
Chart 48 Brandy and Cognac in Fastest Growth Markets by Volume 2001/2006
Chart 49 Brandy and Cognac in Fastest Growth Markets by Value 2001/2006
WHITE SPIRITS
GLOBAL GIN SALES UNDERMINED BY KEY FILIPINO MARKET
PREMIUM DRIVE PROVIDES NEW POSSIBILITIES FOR GIN
MODEST GLOBAL PERFORMANCE FOR VODKA MASKS WIDESPREAD VARIATIONS
SUPER-PREMIUM VODKAS SHOW GREAT DYNAMISM
FLAVOURED VODKA INNOVATIONS SATISFY INCREASINGLY EXOTIC PALATES
PREMIUM TRENDS FAIL TO OFFSET CONTINUING WEAKNESS IN RUSSIAN VODKA MARKET
Vodka – Sluggish Russia to dampen global development
Gin – Premium trends bolster value in developed regions
Table 7 Top Global White Spirits Brands
Chart 50 White Spirits Global Sales by Volume 2001/2006/2011
Chart 51 White Spirits Global Sales by Value 2001/2006/2011
Chart 52 White Spirits by Type (% volume) 2006
Chart 53 White Spirits in Major Markets by Volume 2001/2006
Chart 54 White Spirits in Major Markets by Value 2001/2006
Chart 55 White Spirits in Fastest Growth Markets by Volume 2001/2006
Chart 56 White Spirits in Fastest Growth Markets by Value 2001/2006
RUM
SUPER-PREMIUM EXPANSION IN DEVELOPED MARKETS
OLD WAYS SET TO CHANGE IN INDIA
COCKTAIL TRENDS SPUR RUM DEMAND
DARK RUM LEADS GLOBAL GROWTH
WHITE RUM SHOWS GREATER FEMALE BIAS
NOVELTY TO BE FOUND IN NEW FLAVOURS
HERITAGE AND PREMIUMISATION DRIVE FUTURE RUM EXPANSION
Table 8 Global Sales of Rum and Rum-flavoured Drinks by Volume and Value 2001-2006
Table 9 Top Global Rum Brands
Chart 57 Rum Global Sales by Volume 2001/2006/2011
Chart 58 Rum Global Sales by Value 2001/2006/2011
Chart 59 Rum by Colour (% volume) 2006
Chart 60 Rum Major Markets by Volume 2001/2006
Chart 61 Rum Major Markets by Value 2001/2006
Chart 62 Rum in Fastest Growth Markets by Volume 2001/2006
Chart 63 Rum in Fastest Growth Markets by Value 2001/2006
TEQUILA
TWO COUNTRIES DOMINATE TEQUILA
GROWTH BEYOND MAJOR MARKETS
PREMIUM SHIFT SHAPES PRODUCT LAUNCH AND ACQUISITION ACTIVITY
TEQUILA’S DYNAMISM SET TO CONTINUE
Table 10 Top Global Tequila Brands
Chart 64 Tequila Global Sales by Volume 2001/2006/2011
Chart 65 Tequila Global Sales by Value 2001/2006/2011
Chart 66 Tequila Major Markets by Volume 2001/2006
Chart 67 Tequila Major Markets by Value 2001/2006
Chart 68 Tequila in Fastest Growth Markets by Volume 2001/2006
Chart 69 Tequila in Fastest Growth Markets by Value 2001/2006
LIQUEURS
UNSTABLE FASHION-LED DEMAND
GENDER TARGETING
INNOVATION CONTINUES TO SHAPE NEW PRODUCT LAUNCHES
TARGETING YOUNGER CONSUMERS OFFERS SCOPE FOR EXPANSION
Table 11 Top Global Liqueurs Brands
Chart 70 Liqueurs Global Sales by Volume 2001/2006/2011
Chart 71 Liqueurs Global Sales by Value 2001/2006/2011
Chart 72 Liqueurs by Type (% volume) 2006
Chart 73 Liqueurs Performance Major Markets by Volume 2001/2006
Chart 74 Liqueurs in Major Markets by Value 2001/2006
Chart 75 Liqueurs in Fastest Growth Markets by Volume 2001/2006
Chart 76 Liqueurs in Fastest Growth Markets by Value 2001/2006
OTHER SPIRITS
PREMIUM SHIFT IN WORLD’S LARGEST MARKET
COMPATIBILITY AND HEALTH BENEFITS BOOST PERFORMANCE
LACK OF CONTEMPORARY IMAGE UNDERMINES SALES
LIMITED REVIVAL IN PARTS OF EUROPE
SHOCHU BOOM CONTINUES TO UNDERPIN JAPANESE EXPANSION
Table 12 Cachaça Global Sales by Volume 2001-2006
Table 13 Top Global Other Spirits Brands
Chart 77 Other Spirits Global Sales by Volume 2001/2006/2011
Chart 78 Other Spirits Global Sales by Value 2001/2006/2011
Chart 79 Other Spirits Performance Major Markets by Volume 2001/2006
Chart 80 Other Spirits in Major Markets by Value 2001/2006
Chart 81 Other Spirits in Fastest Growth Markets by Volume 2001/2006
Chart 82 Other Spirits in Fastest Growth Markets by Value 2001/2006