The World Market for Toys And Games
Euromonitor International's The World Market for Toys And Games report offers a comprehensive guide to the size and shape of the traditional toys and games and the video games market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 8 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
TOYS AND GAMES : MARKET INSIGHT
EXECUTIVE BRIEFING
State of the Market
Chart 1 Global Presentation Slide 1
Chart 2 Global Presentation Slide 2
Chart 3 Global Presentation Slide 3
Chart 4 Global Presentation Slide 4
Chart 5 Global Presentation Slide 5
Chart 6 Global Presentation Slide 6
Chart 7 Global Presentation Slide 7
Chart 8 Global Presentation Slide 8
Chart 9 Global Presentation Slide 9
Chart 10 Global Presentation Slide 10
TOYS AND GAMES
GLOBAL MARKET OVERVIEW
KEY TRENDS AND PROSPECTS
Introduction
Summary 1 Key Toys and Games Factors Shaping Supply & Demand 2005
Demographic Trends
Table 1 Proportion of Population aged 0-14 years: 2001/2006/2011 and % Growth 2006/2011
Chart 11 Annual Disposable Income in Asia (% Growth) 2001-2006
Chart 12 Children vs Potential Grandparents 2001, 2006, 2011
Chart 13 Children vs Potential Grandparents 2001-2006/2006-2011
Chart 14 Households by Type (% of Total) 2001, 2006, 2011
Social Trends
Industry Trends
Chart 15 Population of the World by Highest Educational Attainment (% of Total) 2001, 2006, 2011
Packaging and Safety Issues
New Product Development
Summary 2 Key Trends in New Product Developments 2006
Summary 3 Major New Product Launches 2006
WESTERN EUROPE
Headlines
Focus Markets
Trends
Summary 4 Western Europe: Largest Sectors by Country
Competitive Landscape
Prospects
EASTERN EUROPE
Headlines
Focus Markets
Trends
Summary 5 Eastern Europe: Largest Sectors by Country
Competitive Landscape
Prospects
ASIA-PACIFIC
Headlines
Focus Markets
Trends
Summary 6 Asia-Pacific: Largest Sectors by Country
Competitive Landscape
Prospects
LATIN AMERICA
Headlines
Focus Markets
Trends
Summary 7 Latin America: Largest Sectors by Country
Competitive Landscape
Prospects
DISTRIBUTION: REGULATORY ENVIRONMENT
Supply Chain Strategies
Regulation of Toys and Games Sales
Key Drivers
Supermarkets/Hypermarkets
Discounters
Department Stores
Direct Sales
Internet Sales
Durable Goods Retailers
Audio-visual Stores
Toy Specialists
TRADITIONAL TOYS AND GAMES
KEY DRIVERS AND PROSPECTS
Headlines
Increasing Disposable Incomes in the Developing World
Wealthy Grandparents
Growing Environmental Consciousness
Licensing Spin Offs
Hypermarkets Change Shopping Behaviours
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Barbie Claws Its Way Back Up
Hasbro Looking to Cash in on Transformers License
Leapfrog Unable to Sustain Early Success
Fragmented Market in Asia
Distributors Become All Important
REGIONAL TRENDS AND PROSPECTS
Headlines
Bratz Facing Backlash from Concerned Parents in the US
Asian Parents Look to Give Their Children a Headstart
Various Play Concerns in Western Europe
Russian Adults Also Gift Plush Toys
Latam Takes to Bratz
Hallyu from South Korea?
VIDEO GAMES
KEY DRIVERS AND PROSPECTS
Headlines
New Consoles Bring the Buzz Back
The Growth of Broadband
The Technology-Savvy Generation Arrives
The Growing Importance of Mobility
Competing Entertainment Products
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
Headlines
Sony Needs PS3 to Repeat PS2 Success
Microsoft Looks to Christmas 2006, to Give a Fillip to Xbox 360 Sales
Nintendo Widens the User Base
World Of Warcraft Grows the MMORPG Market
EA Looks to the Future
REGIONAL TRENDS AND PROSPECTS
Headlines
Western Europe Shows Increasingly Sophisticated Consumers
Piracy Problems Dog Sales in Asia
Handhelds a Big Hit in Japan
Console Gaming a Mainstream Social Activity in the US
Console Gaming Aspirational In Latin America
South Korea – MMORPG Capital of the World