The World Market for Video Games
Euromonitor International's The World Market for Video Games report offers a comprehensive guide to the size and shape of the traditional toys and games and the video games market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Chapters: 3 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
KEY DRIVERS AND PROSPECTS
HEADLINES
NEW CONSOLES BRING THE BUZZ BACK
Outlook
Impact
THE GROWTH OF BROADBAND
Outlook
Impact
THE TECHNOLOGY-SAVVY GENERATION ARRIVES
Outlook
Impact
THE GROWING IMPORTANCE OF MOBILITY
Outlook
Impact
COMPETING ENTERTAINMENT PRODUCTS
Outlook
Impact
GLOBAL AND REGIONAL COMPETITIVE LANDSCAPE
HEADLINES
SONY NEEDS PS3 TO REPEAT PS2 SUCCESS
MICROSOFT LOOKS TO CHRISTMAS 2006, TO GIVE A FILLIP TO XBOX 360 SALES
NINTENDO WIDENS THE USER BASE
WORLD OF WARCRAFT GROWS THE MMORPG MARKET
EA LOOKS TO THE FUTURE
REGIONAL TRENDS AND PROSPECTS
HEADLINES
WESTERN EUROPE SHOWS INCREASINGLY SOPHISTICATED CONSUMERS
PIRACY PROBLEMS DOG SALES IN ASIA
HANDHELDS A BIG HIT IN JAPAN
CONSOLE GAMING A MAINSTREAM SOCIAL ACTIVITY IN THE US
CONSOLE GAMING ASPIRATIONAL IN LATIN AMERICA
SOUTH KOREA – MMORPG CAPITAL OF THE WORLD