Tissues in Germany
Euromonitor International's Tissues in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 51 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Boxed facial tissues; Pocket handkerchiefs
Table of contents
DISPOSABLE PAPER PRODUCTS IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumers prefer bigger pack sizes
Procter & Gamble sells brands to SCA Hygiene Products
High costs for raw materials and energy put manufacturers under pressure
Incontinence products witnesses a shift in distribution
Lotion pads introduced to Germany in 2006
KEY TRENDS AND DEVELOPMENTS
Demographic trends determine sales
Premium products the key to value growth
Private label prospers
Chained chemists/drugstores and discounters grow distribution shares
Bigger pack sizes are more convenient
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GERMANY
DUNI GMBH & CO KG - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Duni GmbH & Co KG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Duni GmbH & Co KG: Competitive Position 2006
HAKLE-KIMBERLY DEUTSCHLAND GMBH - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Hakle-Kimberly Deutschland GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Hakle-Kimberly Deutschland GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Hakle-Kimberly Deutschland GmbH: Competitive Position 2006
HARTMANN AG, PAUL - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hartmann AG, Paul: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Hartmann AG, Paul: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Hartmann AG, Paul: Competitive Position 2006
JOHNSON & JOHNSON GMBH - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Johnson & Johnson GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Johnson & Johnson GmbH: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Johnson & Johnson GmbH: Competitive Position 2006
MERZ GMBH & CO KGAA - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Merz GmbH & Co KGaA: Key Facts
Summary 13 Merz GmbH & Co KGaA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Merz GmbH & Co KGaA: Competitive Position 2006
PAPSTAR VERTRIEBS GMBH & CO - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Papstar Vertriebs GmbH & Co: Key Facts
Summary 16 Papstar Vertriebs GmbH & Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Papstar Vertriebs GmbH & Co: Competitive Position 2006
PROCTER & GAMBLE GMBH - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Procter & Gamble GmbH: Key Facts
Summary 19 Procter & Gamble GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Procter & Gamble GmbH: Competitive Position 2006
SCA HYGIENE PRODUCTS AG - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 SCA Hygiene Products AG: Key Facts
Summary 22 SCA Hygiene Products AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 SCA Hygiene Products AG: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 SCA Hygiene Products AG: Competitive Position 2006
VILEDA GMBH - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Vileda GmbH: Key Facts
Summary 26 Vileda GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 27 Vileda GmbH: Competitive Position 2006
W PELZ GMBH & CO - DISPOSABLE PAPER PRODUCTS - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 28 W Pelz GmbH & Co: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 29 W Pelz GmbH & Co: Competitive Position 2006
TISSUES IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 19 Tissues Retail Company Shares 2002-2006
Table 20 Tissues Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011