Tissues in Poland
Euromonitor International's Tissues in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 42 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Boxed facial tissues; Pocket handkerchiefs
Table of contents
DISPOSABLE PAPER PRODUCTS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Innovation becomes a key value growth driver
Polarisation of Polish society is reflected by two strong groups: economy
buyers and quality-sensitive consumers
Demand for incontinence products benefits from demographic changes
Growing popularity of large-scale outlets shapes shopping patterns
Feminine hygiene wipes, still a novelty in Poland, shows the
greatest growth potential
KEY TRENDS AND DEVELOPMENTS
Market polarises between private label and premium brands
Innovative products attract growing numbers of consumers
Consumers demand increasingly sophisticated products
Ageing society leads to growing demand for incontinence products
Large-scale outlets shape shopping patterns
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
HANKE TISSUE SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Hanke Tissue Sp zoo: Key Facts
Summary 2 Hanke Tissue Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Hanke Tissue Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Hanke Tissue Sp zoo: Competitive Position 2006
HARPER HYGIENICS SP ZOO - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Harper Hygienics Sp zoo: Key Facts
Summary 6 Harper Hygienics Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Harper Hygienics Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Harper Hygienics Sp zoo: Competitive Position 2006
HYGIENIKA SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Hygienika SA: Key Facts
Summary 10 Hygienika SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Hygienika SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Hygienika SA: Competitive Position 2006
METSä TISSUE SA - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Metsä Tissue SA: Key Facts
Summary 14 Metsä Tissue SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Metsä Tissue SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Metsä Tissue SA: Competitive Position 2006
TORUNSKIE ZAKLADY MATERIALOW OPATRUNKOWYCH SA (TZMO) - DISPOSABLE PAPER PRODUCTS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 17 TZMO SA: Key Facts
Summary 18 TZMO SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 TZMO SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 TZMO SA: Competitive Position 2006
TISSUES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Tissues by Subsector: Value 2001-2006
Table 18 Retail Sales of Tissues by Subsector: % Value Growth 2001-2006
Table 19 Tissues Retail Company Shares 2002-2006
Table 20 Tissues Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Tissues by Subsector: Value 2006-2011
Table 22 Forecast Retail Sales of Tissues by Subsector: % Value Growth 2006-2011