Tobacco in Austria
Euromonitor International's Tobacco in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 75 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
The Decline in Cigarette Sales Affects the Whole Tobacco Industry
Several factors contributed to decline in retail volume and value sales of cigarettes in 2007: the general non-smoking trend, a price war at the beginning of 2006, and the illicit trade. Meanwhile, cigars and cigarillos, and smoking tobacco recorded retail volume and value growth in 2007. However, it could not balance out with the losses recorded in cigarettes. In addition, increased prices for cigarettes are expected in 2008.
Cheap Imports from Neighbouring Countries
In July 2007, one of Austria's neighbouring countries, Slovenia, imposed the lowest tobacco taxation in Europe. This measure was introduced earlier than expected. Border areas in Austria were especially affected because the new legislation meant that up to four cartons of cigarettes could be imported legally. A similar development is expected in the border region with the Czech Republic from 1 January 2008. This provoked a strong response from tobacconists/specialists, the distribution channel most affected by the new taxation laws. In November 2007, the ÖVP vice chancellor, Wilhelm Molterer, announced that Austrian consumers will be able to import only one carton of cheaper cigarettes per day from the Czech Republic and Slovenia from 1 January 2008. This measure was a reaction to the pressure put on the government by tobacconists/specialists in Austria.
New Product Development as a Compensation Strategy for Losses
Manufacturers introduced several new products in 2007. New product development was aimed at attracting additional consumers and dampening sales losses. New product launches were observed in cigarettes and in pipe tobacco. Manufacturers mainly focused on flavours, new packaging types and sizes and filter types. In terms of to pipe tobacco, the focus was on premium products and flavours. With these introductions, manufacturers might create opportunities to slightly revive the industry. Nevertheless, with the general trend towards smoking bans, producers might face additional difficulties.
Illicit Trade Still Hinders the Growth of Legal Tobacco Sales
According to industry and trade press sources sales of illicit cigarettes in 2007 declined, following the peak it had reached in 2006. Nevertheless, it still held a large share of overall volume sales. The big tobacco producers lobbied the government to take stronger action against cigarette smuggling in 2006. This resulted in significant discoveries of illicit tobacco operations. For instance, an illegal factory was discovered in Salzburg and shut down immediately.
Innovation Helps to Control Illegal Distribution Through Vending
At the beginning of 2007, all vending machines in Austria were upgraded with an age control mechanism. The age check is conducted by mobile phone, by sending a short message or by using a bankcard, which has the age of the card owner recorded. This innovation in vending successfully hindered young consumers from buying cigarettes though it also drove away some older smokers, as it was time consuming. In first three weeks alone, cigarette sales through vending decreased significantly. However, most consumers quickly became accustomed to this new technology.
Table of contents
TOBACCO IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The Decline in Cigarette Sales Affects the Whole Tobacco Industry
Cheap Imports from Neighbouring Countries
New Product Development as a Compensation Strategy for Losses
Illicit Trade Still Hinders the Growth of Legal Tobacco Sales
Innovation Helps to Control Illegal Distribution Through Vending
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Legislation: EU Directives
Health Warnings
Duty Paid Packet Marks
Advertising & Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2002-2007
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes 2003-2007
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2002-2007
Table 7 Deaths from Heart Disease 2002-2007
Table 8 Deaths from Lung Cancer 2002-2007
Table 9 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2002-2007
Table 11 Sales of Tobacco by Sector: Value 2002-2007
Table 12 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 13 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 15 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 16 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
AUSTRIA TABAK GMBH - TOBACCO - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Austria Tabak GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 3 Austria Tabak GmbH: Production Statistics by Factory in Million Sticks 2005-2006
COMPETITIVE POSITIONING
Summary 4 Austria Tabak GmbH: Competitive Position 2007
BRITISH AMERICAN TOBACCO (GERMANY) GMBH - TOBACCO - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 British American Tobacco (Germany) GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 6 British American Tobacco (Germany) GmbH: Competitive Position 2007
PHILIP MORRIS GMBH - TOBACCO - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Philip Morris GmbH: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 Philip Morris GmbH: Competitive Position 2007
CIGARETTES IN AUSTRIA
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Summary 9 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
Overview
New Product Developments
Summary 10 Cigarettes: New Product Launches 2007
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 20 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 26 Sales of Cigarettes by Filter vs Non-filter 2002-2007
Table 27 Sales of Filter Cigarettes by Carbon vs Non-carbon 2002-2007
Table 28 Sales of Cigarettes by Length 2002-2007
Table 29 Sales of Cigarettes by Regular/Slim 2006-2007
Table 30 Sales of Cigarettes by Pack Size 2002-2007
Table 31 Sales of Cigarettes by Pack Type 2002-2007
Table 32 Cigarettes Company Shares 2003-2007
Table 33 Cigarettes Brand Shares 2004-2007
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 41 Forecast Sales of Cigarettes by Filter vs Non-filter 2007-2012
Table 42 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2007-2012
Table 43 Forecast Sales of Cigarettes by Length 2007-2012
Table 44 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 45 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 46 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Overview
New Product Developments
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2002-2007
Table 48 Sales of Cigars by Subsector: Value 2002-2007
Table 49 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 50 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 51 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 52 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 53 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 54 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Overview
New Product Developments
Summary 11 Smoking Tobacco: New Product Launches 2007
PROSPECTS
SECTOR DATA
Table 57 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 58 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 61 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 62 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 63 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 64 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012