Tobacco in Belgium
Euromonitor International's Tobacco in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 82 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Tobacco volume sales decline
In 2007 Belgian tobacco faced a decline in volume terms, the main cause being higher prices due to an increase in taxes on tobacco. Both cigarettes and cigars declined while smoking tobacco performed positively due to increasing popularity among Belgian smokers thanks to lower prices. Cigarettes and cigars are expected to continue to decline over the forecast period, but the declines will be lower than those of the review period. Value growth, on the other hand, will remain positive due to the constantly increasing prices of tobacco products.
Number of younger males in the population increases
Anti-smoking policies have contributed to stabilising the number of smokers in Belgium. Associations like CRIOC (Centre de recherche et d'information des organisations de consommateurs – Consumer Research and Information Centre) and ISP (Institut scientifique de la santé publique - Scientific Institute of Public Health) have recorded continuous growth in the number of younger age smokers, while the adult smoking population is decreasing.
In 2007 the number of female smokers decreased while the number of male smokers increased. At the same time, more people smoke in Wallonia than in Flanders.
Mid-priced brands continue to lead cigarettes
Despite increasing prices due to higher taxes, mid-priced brands, including L&M, Belga and Bastos, enjoy a leading position among Belgian smokers compared to economy brands. However, sales of cheaper brands are likely to rise due to the continuously increasing population of younger and price-sensitive consumers.
Among the leading manufacturers are Philip Morris Belgium BVBA, British American Tobacco Belgium SA (BAT) and Imperial Tobacco Belgium, followed by Altadis Belgium SA, Gallaher Belgium SA and JT International Co Netherlands BV.
Mid-tar cigarettes face declining consumption
Mid-tar cigarettes compound average growth rate (CAGR) over the forecast period is expected to show strong decline, compared to positive CAGR growth it showed over the review period, due to increasing health-consciousness in Belgium. On the other hand, low and ultra-low tar products will achieve an increasing share of sales over 2007-2012.
Legislation influences tobacco sales
A complete ban on smoking in the workplace, excluding bars and restaurants thanks to designated and ventilated smoking areas, has recently been implemented in Belgium. A smoking ban in restaurants with designated closed and ventilated smoking areas came into force in Belgium in 2007.
In October 2006 legislation was passed banning the direct advertising of tobacco products on national television, cable television, national radio, in local magazines and newspapers, on billboards, outdoor walls and at the cinema. A partial restriction on advertising of tobacco products was passed for points of sale and kiosks.
Table of contents
TOBACCO IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Tobacco volume sales decline
Number of younger males in the population increases
Mid-priced brands continue to lead cigarettes
Mid-tar cigarettes face declining consumption
Legislation influences tobacco sales
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2002-2007
Table 7 Deaths from Heart Disease 2002-2007
Table 8 Deaths from Lung Cancer 2002-2007
Table 9 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2002-2007
Table 11 Sales of Tobacco by Sector: Value 2002-2007
Table 12 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 13 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 15 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 16 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
ALTADIS BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Belgium SA: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 3 Altadis Belgium SA: Competitive Position 2007
BRITISH AMERICAN TOBACCO BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 British American Tobacco Belgium SA: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Belgium SA: Competitive Position 2007
GALLAHER BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gallaher Belgium SA: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 7 Gallaher Belgium SA: Competitive Position 2007
JT INTERNATIONAL CO NETHERLANDS BV - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 JT International Co Netherlands BV: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 9 JT International Co Netherlands BV: Competitive Position 2007
PHILIP MORRIS BELGIUM BVBA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Philip Morris Belgium BVBA: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 11 Philip Morris Belgium BVBA: Competitive Position 2007
CIGARETTES IN BELGIUM
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 20 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 28 Sales of Cigarettes by Length 2002-2007
Table 29 Sales of Cigarettes by Regular/Slim 2006-2007
Table 30 Sales of Cigarettes by Pack Size 2002-2007
Table 31 Sales of Cigarettes by Pack Type 2002-2007
Table 32 Cigarettes Company Shares 2003-2007
Table 33 Cigarettes Brand Shares 2004-2007
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 43 Forecast Sales of Cigarettes by Length 2007-2012
Table 44 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 45 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 46 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2002-2007
Table 48 Sales of Cigars by Subsector: Value 2002-2007
Table 49 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 50 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 51 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 52 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 53 Company Shares of Cigarillos 2003-2007
Table 54 Brand Shares of Cigarillos 2004-2007
Table 55 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 56 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 60 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 63 Company Shares of RYO Tobacco 2003-2007
Table 64 Brand Shares of RYO Tobacco 2004-2007
Table 65 Company Shares of Pipe Tobacco 2003-2007
Table 66 Brand Shares of Pipe Tobacco 2004-2007
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012