Tobacco in Belgium
Euromonitor International's Tobacco in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 71 | Publication date: Jan 2007
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Executive summary
Tobacco retail sales decline
Tobacco sales in 2005 declined in value terms, reversing a trend to overall growth pre 2005, the main contributor to this decline being the increase in taxes on tobacco. All sectors showed both volume and value decline: cigarettes, smoking tobacco, and cigars.
The number of smokers stabilises
Anti-smoking policies have helped to stabilise the number of smokers in Belgium. Whilst the population of adult smokers has fallen in recent years, the consumer trade association OIVO (Onderzoeks- en Informatiecentrum van de Verbruikersorganisaties) reported that the number of young people smoking rose steadily from the early 1990s. In addition, they are starting to smoke at an ever-younger age.
The gap between the number of female and male smokers has narrowed over the past 25 years. In general, the trend was towards more women starting smoking.
Premium brands remain popular
Premium brands like Marlboro, L&M, Barclay and Belga remain popular with smokers. The leading manufacturers Philip Morris Belgium SA and British American Tobacco Belgium SA (BAT) have stayed ahead of their main competitors Altadis Belgium SA, Gallaher Belgium SA and JT International Co Netherlands BV.
Despite increases in taxes, smokers still favour premium brands over economy brands. However, young consumers are more sensitive to price increases, shifting towards cheaper brands.
High tar cigarettes banned
From 1 January 2005, it has been forbidden to produce cigarettes with a tar level of 10mg per stick or higher. Old stock was still on sale in 2005; however, this represented only a small amount of available stock. The majority of smokers turned to mid tar cigarettes following the ban on high tar cigarettes.
Legislation influences tobacco sales
The most recent legislation, concerning the ban on smoking in the workplace and public places, will impact the number of smokers and tobacco sales by offering smokers fewer opportunities to smoke. Programmes aimed at deterring young people from starting to smoke and at encouraging smokers to quit the habit will affect tobacco sales over the forecast period.
Table of contents
TOBACCO IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Tobacco retail sales decline
The number of smokers stabilises
Premium brands remain popular
High tar cigarettes banned
Legislation influences tobacco sales
KEY TRENDS AND IMPACT ASSESSMENT
Smoking Population
Table 1 Number of Smokers by Gender 2000-2005
Death by Cause
Table 2 Deaths by Cause 2000-2005
Legislation
Legislation: EU directives
Tar
Health warnings
Smoking in public places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Contraband (Cigarettes)
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
Cigarettes: Price Bands
Cigarettes: Filter Splits
Cigarettes: Pack Splits
MARKET INDICATORS
Table 5 Number of Smokers by Gender 2000-2005
Table 6 Deaths from Heart Disease 2000-2005
Table 7 Deaths from Lung Cancer 2000-2005
Table 8 Contraband Cigarettes Penetration Estimate 2000-2005
MARKET DATA
Table 9 Retail Sales of Tobacco by Sector: Value 2000-2005
Table 10 Retail Sales of Tobacco by Sector: Volume 2000-2005
Table 11 Retail Sales of Tobacco by Sector: % Value Growth 2000-2005
Table 12 Retail Sales of Tobacco by Sector: % Volume Growth 2000-2005
Table 13 Retail Sales of Cigarettes by Distribution Format: % Analysis 2000/2005
Table 14 Forecast Retail Sales of Tobacco by Sector: Volume 2005-2010
Table 15 Forecast Retail Sales of Tobacco by Sector: Value 2005-2010
Table 16 Forecast Retail Sales of Tobacco by Sector: % Volume Growth 2005-2010
Table 17 Forecast Retail Sales of Tobacco by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - BELGIUM
ALTADIS BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Altadis Belgium SA: Key Facts
Summary 2 Altadis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
BRITISH AMERICAN TOBACCO BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 3 British American Tobacco Belgium SA: Key Facts
Summary 4 British American Tobacco Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 5 British American Tobacco Belgium SA: Production Statistics by Factory
COMPETITIVE POSITIONING
GALLAHER BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gallaher Belgium SA: Key Facts
Summary 7 Gallaher Group Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
JT INTERNATIONAL CO NETHERLANDS BV - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 JT International Co Netherlands BV: Key Facts
Summary 9 JT International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
PHILIP MORRIS BELGIUM SA - TOBACCO - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Philip Morris Belgium SA: Key Facts
Summary 11 Philip Morris International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
CIGARETTES IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 18 Retail Sales of Cigarettes by Tar Level: Volume 2000-2005
Table 19 Retail Sales of Cigarettes by Tar Level: Value 2000-2005
Table 20 Retail Sales of Cigarettes by Tar Level: % Volume Growth 2000-2005
Table 21 Retail Sales of Cigarettes by Tar Level: % Value Growth 2000-2005
Table 22 Cigarettes Company Shares 2001-2005
Table 23 Cigarettes Brand Shares 2002-2005
Table 24 Forecast Retail Sales of Cigarettes by Tar Level: Volume 2005-2010
Table 25 Forecast Retail Sales of Cigarettes by Tar Level: Value 2005-2010
Table 26 Forecast Retail Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010
Table 27 Forecast Retail Sales of Cigarettes by Tar Level: % Value Growth 2005-2010
Table 28 Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2000-2005
Table 29 Forecast Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2005-2010
Table 30 Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2000-2005
Table 31 Forecast Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2005-2010
Table 32 Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2000-2005
Table 33 Forecast Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2005-2010
Table 34 Retail Sales of Cigarettes by Filter Vs Non-filter 2000-2005
Table 35 Retail Sales of Filter Cigarettes by Carbon Vs Non-carbon 2000-2005
Table 36 Retail Sales of Cigarettes by Length 2000-2005
Table 37 Retail Sales of Cigarettes by Pack Size 2000-2005
Table 38 Retail Sales of Cigarettes by Pack Ttype 2000-2005
CIGARS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Retail Sales of Cigars by Subsector: Value 2000-2005
Table 40 Retail Sales of Cigars by Subsector: Volume 2000-2005
Table 41 Retail Sales of Cigars by Subsector: % Value Growth 2000-2005
Table 42 Retail Sales of Cigars by Subsector: % Volume Growth 2000-2005
Table 43 Retail Company Shares of Cigars 2001-2005
Table 44 Retail Brand Shares of Cigars 2002-2005
Table 45 Forecast Retail Sales of Cigars by Subsector: Value 2005-2010
Table 46 Forecast Retail Sales of Cigars by Subsector: Volume 2005-2010
Table 47 Forecast Retail Sales of Cigars by Subsector: % Value Growth 2005-2010
Table 48 Forecast Retail Sales of Cigars by Subsector: % Volume Growth 2005-2010
SMOKING TOBACCO IN BELGIUM
2005 HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Retail Sales of Smoking Tobacco by Subsector: Value 2000-2005
Table 50 Retail Sales of Smoking Tobacco by Subsector: Volume 2000-2005
Table 51 Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2000-2005
Table 52 Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2000-2005
Table 53 Retail Company Shares of RYO Tobacco 2001-2005
Table 54 Retail Brand Shares of RYO Tobacco 2002-2005
Table 55 Retail Company Shares of Pipe Tobacco 2001-2005
Table 56 Retail Brand Shares of Pipe Tobacco 2002-2005
Table 57 Forecast Retail Sales of Smoking Tobacco by Subsector: Value 2005-2010
Table 58 Forecast Retail Sales of Smoking Tobacco by Subsector: Volume 2005-2010
Table 59 Forecast Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2005-2010
Table 60 Forecast Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2005-2010