Tobacco in Bolivia
Euromonitor International's Tobacco in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 65 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarettes is still considered a monopoly
There is only one tobacco producer in Bolivia, Cía Industrial de Tabacos SA (CITSA). This company produces and owns 12 brands in the country, including Derby, Master, Camba, Astoria and Casino; the company also produces the L&M, Colorado and Big Ben brands under licence from Philip Morris Cos Inc, and is the legal distributor for Marlboro, another Philip Morris brand, in Bolivia.
There are small importers for brands such as Camel and Djarum which are starting to become competition for CITSA brands such as L&M and Marlboro, (targeted at upper socio-economic strata) but do not yet have the distribution strength of CITSA.
CITSA has commercial relations with supermarket chain Ketal, and consumer products distributor AIDISA, facilitating the distribution, availability and promotional campaigns for its brands.
Illicit trade holds about 50% of the market
Contraband and counterfeit products control over 30% of cigarettes sales in Bolivia. Illegal players have taken advantage of the high brand recognition of CITSA brands (mainly Marlboro, L&M and Derby) in the domestic market. Illicit products do not pay the high taxes paid by legal products, and therefore are cheaper for the final consumer.
Bolivian consumers are price-sensitive and prefer brands with which they are familiar. This is the main reason illicit trade focuses on highly recognised and popular brands. According to a Pan American Health Organisation (PAHO) study, demand for cigarettes is directly related to price. This fact promoted the development of illicit trade in Bolivia.
Cigarettes is the most important tobacco category
Although there is domestic consumption of cigars, cigarillos and smoking tobacco, Bolivian consumers prefer cigarettes. This preference relates to the greater affordability and availability of cigarettes compared with other tobacco products.
All cigars and smoking tobacco sold are imported. While there are artisanal producers in Bolivia, no official production or consumption statistics are kept. Nonetheless, industry sources estimate that less than 30% of national tobacco leaf production is destined for the artisanal production of cigars and smoking tobacco.
New legislation may have negative effects on future development of legal trade
Legislation passed in 2006 banning the sale of 10 unit packs and single units is likely to hurt legal sales of cigarettes. Illegal players are expected to continue distributing 10 unit packs to meet demand. The overall effect is likely to be a decrease in volume and value sales of legally produced/manufactured cigarettes. That said, the lack of control at consumer level will mean that sales of single units are unlikely to continue over the forecast period, softening the real effect of the law on the legal market.
Table of contents
TOBACCO IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes is still considered a monopoly
Illicit trade holds about 50% of the market
Cigarettes is the most important tobacco category
New legislation may have negative effects on future development of legal trade
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislative overview/ FCTC ratification
Legislation
Tar
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 4 Sales of Tobacco by Sector: Volume 2001-2006
Table 5 Sales of Tobacco by Sector: Value 2001-2006
Table 6 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 7 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 8 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 9 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 10 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 11 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
CÍA INDUSTRIAL DE TABACOS SA (CITSA)
Strategic Direction
Key Facts
Summary 2 Cía Industrial de Tabacos SA (CITSA): Key Facts
Summary 3 Cía Industrial de Tabacos SA (CITSA): Operational Indicators
Company Background
Production BY FACTORY
Summary 4 Cía Industrial de Tabacos SA (CITSA): Production Statistics by Factory
Competitive Positioning
Summary 5 Cía Industrial de Tabacos SA (CITSA): Competitive Position 2006
CIGARETTES IN BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 13 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 14 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 18 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 20 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 22 Sales of Cigarettes by Length 2001-2006
Table 23 Sales of Cigarettes by Pack Size 2001-2006
Table 24 Sales of Cigarettes by Pack Type 2001-2006
Table 25 Cigarettes Company Shares 2002-2006
Table 26 Cigarettes Brand Shares 2003-2006
Table 27 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 28 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 29 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 30 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 32 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 33 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 34 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 35 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 36 Forecast Sales of Cigarettes by Length 2006-2011
Table 37 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 38 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS AND CIGARILLOS IN BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 39 Sales of Cigars by Subsector: Volume 2001-2006
Table 40 Sales of Cigars by Subsector: Value 2001-2006
Table 41 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 42 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 43 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 44 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 45 Company Shares of Cigarillos 2002-2006
Table 46 Brand Shares of Cigarillos 2003-2006
Table 47 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 49 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN BOLIVIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 52 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 53 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 55 Company Shares of Pipe Tobacco 2002-2006
Table 56 Brand Shares of Pipe Tobacco 2003-2006
Table 57 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 58 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 59 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 60 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011