Tobacco in Brazil
Euromonitor International's Tobacco in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 89 | Publication date: Sep 2009
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Executive summary
Declining tobacco volume sales
Volume sales of cigarettes, which account for the majority of tobacco sales, declined in 2008 as a result of increased IPI (federal VAT) tax rates in July 2007. However, cigarettes still managed to record good value growth due to rising unit prices. Although overall sales remain limited, cigars recorded both value and volume growth in 2008, with demand being boosted by the fact that the appreciation of the Brazilian Real resulted in a drop in the price of imported products.
Government authorities close five local cigarette manufacturers
Since 2007, the Federal Revenue & Customs Administration has closed a number of small cigarettes manufacturers due to IPI tax evasion and illegal trading. American Virginia and Sudamax were the first companies to be closed. American Virginia owes taxes of around R$2 billion while Sudamax had its operations shut down after a large Federal Police and Federal Revenue & Customs Administration investigation. The company owned the Paraguayan-based factory Tabacalera Sudan which had been manufacturing cheaper cigarettes which were smuggled into Brazil illegally. In 2008, Alfredo Fantini, Phoenix, and Cibrasa were also closed due to IPI tax evasion.
Philip Morris and Souza Cruz continue to develop new innovative products
Souza Cruz increased its leadership within tobacco in 2008, with its cigarettes volume share rising to 86%. In response to Souza Cruz’s launch of several new flavoured brands in 2007, in 2008 Philip Morris introduced its flavoured Marlboro Ice Mint, Fresh Mint, and Shelton Mint brands. Souza Cruz also launched a new version of its popular Hollywood brand in a bid to stimulate demand. After launching six different tobacco blends in 2007, the company introduced Hollywood California in July 2008.
Distribution varies by product
The main distribution channels for cigarettes are supermarkets/hypermarkets, independent small grocers, tobacconists/specialists, newsagent-tobacconists/kiosks, forecourt retailers, and bar-tobacconists. Supermarkets/hypermarkets account for the majority of cigarettes sales and are followed by independent small grocers and bar-tobacconists.
The majority of cigars and cigarillos are sold in tobacconists/specialists, forecourt retailers, and in special smoking clubs which often offer special controlled temperature rooms for storing products.
Declining demand for tobacco products
Cigarettes sales are expected to decline during the forecast period as a result of rising prices, increasing consumer health consciousness, and stricter government regulations (including the Framework Convention on Tobacco Control). Souza Cruz and Philip Morris will continue to look for creative solutions to government controls such as the prohibiting of cigarette advertisements on TV and radio and of the sponsoring of events. As a result of such measures, cigarette volume sales will decline over the coming years. However, value sales are expected to continue to increase due to the introduction of new innovative added-value cigarettes.
Table of contents
TOBACCO IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining tobacco volume sales
Government authorities close five local cigarette manufacturers
Philip Morris and Souza Cruz continue to develop new innovative products
Distribution varies by product
Declining demand for tobacco products
OPERATING ENVIRONMENT
Smoking prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by cause
The role and effect of cannabis/marijuana
LEGISLATION
Legislative overview/ FCTC ratification
Legislation: The Brazilian Federal Tobacco Legislation
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown : Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 5 Trade Statistics – Cigarettes
Table 6 Trade Statistics – Tobacco Leaf
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
GOLDEN LEAF TOBACCO LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Golden Leaf Tobacco Ltda: Key Facts
Summary 3 Golden Leaf Tobacco Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Golden Leaf Tobacco Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
MENENDEZ AMERINO & CIA LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Menendez Amerino & Cia Ltda: Key Facts
Summary 6 Menendez Amerino & Cia Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Menendez Amerino & Cia Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Menendez Amerino & Cia Ltda: Competitive Position 2008
PHILIP MORRIS BRASIL INDúSTRIA E COMéRCIO LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Philip Morris Brasil Indústria e Comércio Ltda: Key Facts
Summary 10 Philip Morris Brasil Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Philip Morris Brasil Indústria e Comércio Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Philip Morris Brasil Indústria e Comércio Ltda: Competitive Position 2008
SOUZA CRUZ SA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Souza Cruz SA: Key Facts
Summary 14 Souza Cruz SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Souza Cruz SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Souza Cruz SA: Competitive Position 2008
CIGARETTES IN BRAZIL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 17 Cigarettes - New Product Launches 2008
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 18 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs. regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 16 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 17 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 25 Sales of Cigarettes by Length 2003-2008
Table 26 Sales of Cigarettes by Regular/Slim 2006-2008
Table 27 Sales of Cigarettes by Pack Size 2003-2008
Table 28 Sales of Cigarettes by Pack Type 2003-2008
Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cigarettes Company Shares 2004-2008
Table 31 Cigarettes Brand Shares 2005-2008
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 42 Forecast Sales of Cigarettes by Length 2008-2013
Table 43 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN BRAZIL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2003-2008
Table 47 Sales of Cigars by Subsector: Value 2003-2008
Table 48 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 49 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 50 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 51 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 52 Company Shares of Cigarillos 2004-2008
Table 53 Brand Shares of Cigarillos 2005-2008
Table 54 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 55 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN BRAZIL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 63 Company Shares of RYO Tobacco 2004-2008
Table 64 Brand Shares of RYO Tobacco 2005-2008
Table 65 Company Shares of Pipe Tobacco 2004-2008
Table 66 Brand Shares of Pipe Tobacco 2005-2008
Table 67 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013