Tobacco in Brazil
Euromonitor International's Tobacco in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 73 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Despite Strict Anti-smoking Regulation, Smoking Population Increases
Brazil has the world's strictest governmental laws against smoking, consisting of highly visible anti-smoking campaigns, severe control on advertising, and very high taxes on smoking products. Despite these obstacles, the number of smokers in Brazil continues to grow. In 2006, there were approximately 44 million smokers in the country, up from 38 million in 1997. Factors driving this trend include the low price of cigarettes, which are among the lowest in the world; the easy access to tobacco products as well as the actions taken by the powerful tobacco companies to slow down the anti-smoking legislation in Brazil.
Souza Cruz Shows Positive Results and Philip Morris Re-organises Operations
Leading cigarette manufacturer Souza Cruz posted a high sales increase in 2006, resulting from decreases in the illegal market and successful enhancement of its product portfolio. Besides re-designing its Derby brand with new packages with names such as Green Forest and Silver showing nature elements like the sky and the ocean, a historical version of Lucky Strike 1916 brand was launched to highlight the tradition of the brand. Philip Morris, in second place, tried to expand on other brands besides its Marlboro brand, and in 2006 it hired a new president and a new brand manager.
Operation Fireball Brings Down Sudamax
In October 2006, Sudamax was shut down by the Brazilian federal police and the federal revenue agency. It was accused of leading the biggest criminal organisation handling illegal cigarettes in Brazil. In an operation called Fireball, 750 federal agents worked on the Sudamax case. Sudamax was the third largest cigarette manufacturer in Brazil. It was owned the Paraguayan-based factory Tabacalera Sudan, which for years manufactured cigarettes that were sold illegally on the streets of Brazil. However, Sudamax found a new way of swindling the authorities by only keeping a virtual factory in Paraguay. Tabacalera Sudan was supposed to be the manufacturer of the brand US Mild, but in reality this brand was apparently manufactured by Sudamax in São Paulo, allegedly for exportation purposes, thus avoiding payment of many taxes. However, US Mild ended up being distributed in the internal market with fake authenticity seals.
Manufacturers Prioritising Female Consumers
Cigarette manufacturers continuously focus advertising campaigns with emotional appeal towards the female population, as they are expected to account for the majority of smokers in the country in the future. According to experts, women are beginning to smoke earlier than men are and are less likely to quit because there is greater tolerance from family members as well as society in general. Other forms of tobacco, such as cigars and pipe tobacco, are, on the other hand, expected to remain far more popular among men.
Tobacco Products Have Uncertain Future
Despite the slightly positive tobacco sales in 2006, the future is not expected to be so bright, as a result of the Brazilian ratification of the FCTC convention. Brazilian consumers will likely become increasingly aware of the potential risks associated with smoking and the government is expected to continue imposing stricter anti-tobacco regulations and higher taxes. In order to survive, tobacco manufacturers are expected to focus on the continuous creation of brand value by investing in less harmful products such as low tar cigarettes and investing on cigarettes with new flavours.
Table of contents
TOBACCO IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Despite Strict Anti-smoking Regulation, Smoking Population Increases
Souza Cruz Shows Positive Results and Philip Morris Re-organises Operations
Operation Fireball Brings Down Sudamax
Manufacturers Prioritising Female Consumers
Tobacco Products Have Uncertain Future
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising & Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2001-2006
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
MENENDEZ AMERINO & CIA LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Menendez Amerino & Cia Ltda: Key Facts
Summary 3 Menendez Amerino & Cia Ltda: Operational Indicators 2004
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Menendez Amerino & Cia Ltda: Cigar Production 2002-2003
COMPETITIVE POSITIONING
PHILIP MORRIS BRASIL INDúSTRIA E COMéRCIO LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Philip Morris Brasil Indústria e Comércio Ltda: Key Facts
Summary 6 Philip Morris Brasil Indústria e Comércio Ltda: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 7 Philip Morris Brasil Indústria e Comércio Ltda: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 8 Philip Morris Brasil Indústria e Comércio Ltda: Competitive Position 2006
SOUZA CRUZ SA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Souza Cruz SA: Key Facts
Summary 10 Souza Cruz SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 11 Souza Cruz: Production Statistics by Factory 2006
COMPETITIVE POSITIONING
Summary 12 Souza Cruz SA: Competitive Position 2006
SUDAMAX INDúSTRIA E COMéRCIO DE CIGARROS LTDA - TOBACCO - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Sudamax Indústria e Comércio de Cigarros Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
CIGARETTES IN BRAZIL
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 18 Slims/Superslims Penetration 2006
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: %Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: %Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 50 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 51 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 52 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 54 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 55 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 56 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 57 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 58 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 59 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 60 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011