Tobacco in Cameroon
Euromonitor International's Tobacco in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 52 | Publication date: Jul 2009
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Executive summary
Growth rates decline with increasing health awareness
The volume growth of cigarette sales continued to decline in 2008. Increasing health awareness, fuelled by government- and NGO-led anti-smoking campaigns contributed to a declining smoking prevalence in the country and hence to declining growth. Nevertheless, with few accessible resources for smokers trying to quit and widespread social acceptance of male smoking, it will be another few years before actual retail sales figures decline, despite the declining volume growth rate.
Legislative framework remains weak despite new anti-tobacco laws
In 2008, the government passed a law that stipulated that a health warning should cover 50% of the surface of all cigarette packs. This new packaging regulation, coupled with government billboards bearing the same government warnings, demonstrated that the Cameroonian government was making strides towards fulfilling the regulations that accompany its ratification of the FCTC. Nevertheless, smoking is still permitted indoors and poor enforcement of non-smoking areas like educational and governmental institutions illustrate that plenty remains to be done. Poor enforcement of laws against illicit trade and contraband ensured that illicit trade sales rose slightly in 2008.
BAT continues to lead although SITABAC gains ground
BAT (British American Tobacco Cameroon SA) continued as the leading player in cigarettes in Cameroon due to the popularity of its brands, Lambert & Butler and Benson & Hedges. Even though the company ceased production in Cameroon in 2007, it did not have a detrimental effect on its overall market share. Société Industrielle des Tabacs du Cameroun (SITABAC) SA, the Cameroonian company that re-entered the market in 2007 with the launch of its new brand, Classic International, is quickly regaining its market share and is gradually re-introducing its older, more established brands such as Dallas and Masters. Classic International is likely to be the fastest growing brand over the course of the forecast period.
Street vendors remain the most popular distribution channel
Street vendors accounted for the largest percentage of cigarette volume sales in 2008 and remained the preferred retail outlet for smokers. This is largely because Cameroon is a stick market and street vendors are the most ubiquitous option for a single cigarette purchase. Newsagent-tobacconists/kiosks and independent small grocers were also popular distribution channels although these are unlikely to take over from street vendors.
Efforts to curb smoking will lead to declining cigarette sales by 2013
Cigarette sales are likely to decline over the forecast period because of campaigns undertaken by the government to publicise the ill effects of long-term tobacco use. Smoking prevalence is also set to decline, with a smaller percentage of new smokers emerging during the forecast period. Campaigns led by the WHO Tobacco-Free Youth programme and other local and international NGOs (non-governmental organisations) will target tobacco use among Cameroon’s youth in an effort to reduce or eliminate youth smoking. Nevertheless poor enforcement of anti-tobacco laws and inadequate resources for those trying to quit smoking will ensure that sales do not start to decline until 2010, at which point they will do so gradually.
Table of contents
TOBACCO IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth rates decline with increasing health awareness
Legislative framework remains weak despite new anti-tobacco laws
BAT continues to lead although SITABAC gains ground
Street vendors remain the most popular distribution channel
Efforts to curb smoking will lead to declining cigarette sales by 2013
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
COUNTRY-SPECIFIC LEGISLATION: CAMEROONIAN LAW
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 5 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2003-2008
Table 8 Sales of Tobacco by Sector: Value 2003-2008
Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Summary 2 Cigarettes - New Product Launches
Prospects
Sector Background
Summary 3 Cigarette Price Band Definitions
Sector Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 24 Sales of Cigarettes by Length 2003-2008
Table 25 Sales of Cigarettes by Regular/Slim 2006-2008
Table 26 Sales of Cigarettes by Pack Size 2003-2008
Table 27 Sales of Cigarettes by Pack Type 2003-2008
Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 29 Cigarettes Company Shares 2004-2008
Table 30 Cigarettes Brand Shares 2005-2008
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 41 Forecast Sales of Cigarettes by Length 2008-2013
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS AND CIGARILLOS IN CAMEROON
Headlines
SMOKING TOBACCO
Headlines
BRITISH AMERICAN TOBACCO CAMEROON SA
Strategic Direction
Key Facts
Summary 4 British American Tobacco Cameroon SA : Key Facts
Company Background
Production
Competitive Positioning
Summary 5 British American Tobacco Cameroon SA: Competitive Position 2008
SOCIÉTÉ INDUSTRIELLE DES TABACS DU CAMEROUN (SITABAC) SA
Strategic Direction
Key Facts
Summary 6 Société Industrielle Des Tabacs Du Cameroun (SITABAC) SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Société Industrielle Des Tabacs Du Cameroun (SITABAC) SA: Competitive Position 2008
WESTHOUSE TOBACCO CAMEROON
Strategic Direction
Key Facts
Summary 8 Westhouse Tobacco Cameroon: Key Facts