Tobacco in Chile
Euromonitor International's Tobacco in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 90 | Publication date: Sep 2009
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Executive summary
High smoking prevalence
According to recent studies carried out by CONACE (Consejo Nacional para el Control de Estupefacientes) and the PAHO (Pan-American Health Organisation), Chile has as of 2008 one of the highest smoking prevalence rates in the world – 31% of the male population and 27% of the female population (in both cases measuring daily smokers of cigarettes among the population aged 12-64) for a combined 29% prevalence in that population. This rate is double that of the US and is higher than the rate in Europe. Other sources have different figures as they consider different age brackets, to include only consumers with legal smoking age. Chile has the highest tobacco consumption among adults in Latin America and the highest smoking prevalence among young people, with one in three teenagers in Chile being smokers.
Relaxation of tobacco legislation
In 2008, several associations representing the interests of restaurants, retailers and the tobacco industry asked the Chilean government to clarify the meaning of some of the restrictions contained in the Tobacco Law implemented in 2007, since in their opinion the bodies in charge of enforcing the law had misunderstood it. In December 2008 the Contralor General de Chile (Chile’s General Controller) made it clear that, as it stands, the law allows the separation of smoking and no smoking areas by using appropriate ventilation systems and, therefore, no physical separation is compulsory. Similarly, in what may seem a small technical detail, but one that could potentially render ineffective one of the cornerstones of the anti-tobacco law, Chile’s General Controller made it clear that the law prohibits selling tobacco products within 100m of school main entrances, but not all entrances, as the Ministry of Health argued.
Cigarettes sector run as a monopoly
Because Cía Chilena de Tabacos SA (Chiletabacos) has been able to use its dominance to prevent competition, its share has remained stable. Philip Morris has attempted to compete by introducing brands to counter Chiletabacos, like launching mid-priced L&M in 2003 to compete against Belmont. However, Chiletabacos’ illegal tactics with retailers prevented it from being a threat. Following Philip Morris litigation in the Fiscalía Nacional Económica (National Economic Prosecutor’s Office), the anti-monopoly government office obliged Chiletabacos to eliminate commercial barriers in distribution outlets. Additionally, after the introduction of the new anti-smoking law, Chiletabacos consolidated its good relationship with distributors and points of sale, using an aggressive trade marketing strategy, lending financial and legal help to them to fulfil the requirements of the new law. It helped to move many points of sale that did not comply with the regulations with regard to being a certain distance from schools. It also helped many restaurants create smoking and non-smoking sections in their outlets.
Low-tar brands and filter technology to drive growth
While BAT brands all moved into the mid-tar category or below in 2004, lower-tar brands have continued to gain share and drive industry growth. This is expected to continue to be the case over the forecast period as female smokers continue to become a more important part of the smoking population and new regulations increase consumer awareness of the dangers of smoking. While positive growth remains likely, for companies to compete effectively and take advantage of this growth opportunity they will need to invest in improving their brand image by positioning products as reducing the damage they cause to health through both tar levels and filter technology.
Table of contents
TOBACCO IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
High smoking prevalence
Relaxation of tobacco legislation
Cigarettes sector run as a monopoly
Low-tar brands and filter technology to drive growth
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Table 3 Cigarette Prices: February 2009
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 4 Taxation and Duty Levies
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Raw Tobacco
Table 6 Raw Tobacco Production
Table 7 Type of Tobacco Produced for Season 2008/09
Table 8 Apparent Consumption of Raw Tobacco
Cigarettes
Table 9 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 10 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 11 Sales of Tobacco by Sector: Volume 2003-2008
Table 12 Sales of Tobacco by Sector: Value 2003-2008
Table 13 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 14 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 15 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 16 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
CíA CHILENA DE TABACOS SA - TOBACCO - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cía Chilena de Tabacos SA (Chiletabacos): Key Facts
Summary 3 Cía Chilena de Tabacos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Cía Chilena de Tabacos SA (Chiletabacos): Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 Cía Chilena de Tabacos SA: Competitive Position 2008
COMERCIAL PINARES LTDA - TOBACCO - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Comercial Pinares Ltda: Key Facts
Summary 7 Comercial Pinares Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 Comercial Pinares Ltda: Competitive Position 2008
PHILIP MORRIS CHILE COMERCIALIZADORA LTDA - TOBACCO - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Philip Morris Chile Comercializadora Ltda: Key Facts
Summary 10 Philip Morris Chile Comercializadora Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 11 Philip Morris Chile Comercializadora Ltda: Competitive Position 2008
TABACALERA NACIONAL SA (TANASA) - TOBACCO - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Tabacalera Nacional SA (Tanasa): Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TABAQUERíA ÁGORA - TOBACCO - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tabaquería Ágora: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
CIGARETTES IN CHILE
HEADLINES
TRENDS
DISTRIBUTION
Summary 14 General Distribution Channel (Chiletabacos)
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 15 Cigarettes - New Product Launches 2009
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 16 Cigarette Price Band Definitions1
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 20 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 28 Sales of Cigarettes by Length 2003-2008
Table 29 Sales of Cigarettes by Regular/Slim 2006-2008
Table 30 Sales of Cigarettes by Pack Size 2003-2008
Table 31 Sales of Cigarettes by Pack Type 2003-2008
Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 33 Cigarettes Company Shares 2004-2008
Table 34 Cigarettes Brand Shares 2005-2008
Table 35 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 36 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 37 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 38 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 39 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 40 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 41 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 42 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 43 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 44 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 45 Forecast Sales of Cigarettes by Length 2008-2013
Table 46 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 47 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 48 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN CHILE
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 49 Sales of Cigars by Subsector: Volume 2003-2008
Table 50 Sales of Cigars by Subsector: Value 2003-2008
Table 51 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 52 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 53 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 54 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 55 Company Shares of Cigarillos 2004-2008
Table 56 Brand Shares of Cigarillos 2005-2008
Table 57 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 58 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 59 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 60 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 61 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN CHILE
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 62 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 63 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 64 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 65 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 66 Company Shares of RYO Tobacco 2004-2008
Table 67 Brand Shares of RYO Tobacco 2005-2008
Table 68 Company Shares of Pipe Tobacco 2004-2008
Table 69 Brand Shares of Pipe Tobacco 2005-2008
Table 70 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 71 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 72 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 73 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 74 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013