Tobacco in China
Euromonitor International's Tobacco in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 75 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Market sees rapid expansion in China
Thanks largely to a government-initiated restructure, the tobacco market in China performed well in 2007, with both volume and value sales increasing significantly. The industry witnessed the emergence of key players of significant size and increasingly consolidated shares.
The market is developing as the barriers to cross-province sales are gradually being broken down, thus creating more national brands, which were formerly only permitted for distribution within designated provinces.
Smoke-free Beijing Olympics 2008
The 2008 Olympics Games in Beijing will have a strong impact on China’s tobacco industry, leading to several new regulations with regard to smoking in public places, not only in the host cities, but also in other cities across China. More anti-smoking campaigns were launched in 2007 than ever before. Second-hand smoke is increasingly gaining attention from policy makers, and regulations concerning tobacco advertising have been strengthened.
Average price up thanks to government policy
Along with the rocketing CPI in China in 2007, the average price of cigarettes also surged. The reasons for this are twofold. The government has encouraged, through favourable policies, the development of premium and mid-priced brands, which has subsequently restricted the development of lower-end products.
A number of low-end brands declined dramatically, and were either absorbed by other brands or withdrew altogether from the market. Tar level reform in China to reach levels specified by the FCTC was also an important factor behind the price hike, as brands with lower-tar levels such as 12mg are usually positioned in the mid-priced or premium segments.
Industry restructure in progress
China’s tobacco industry is undergoing a long-term restructuring programme to consolidate resources and optimise and centralise management. In China National Tobacco Corporation (CNTC), a provincial tobacco corporation was established to supervise the development of the tobacco industry in the region. By the end of 2007, there were 16 provincial corporations established, which act like subsidiaries of CNTC, but are independent legal entities. This will assist CNTC in regulating and monitoring the local tobacco market, and facilitate sales across provincial borders. In 2007 the number of legal entities in the tobacco industry fell to 31 from around 180.
Forecast is bright
Future demand is likely to be maintained in line with smoking prevalence. The market restructure has created large brands, which aim to compete with international brands once the industry is opened up to the world, thus making China’s tobacco market more efficient and stronger. It is expected that sales will be further boosted by a centralised distribution network across China. Closer monitoring of regional markets by provincial tobacco groups will threaten illicit trade in the future.
Table of contents
TOBACCO IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market sees rapid expansion in China
Smoke-free Beijing Olympics 2008
Average price up thanks to government policy
Industry restructure in progress
Forecast is bright
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2002-2007
Table 8 Sales of Tobacco by Sector: Value 2002-2007
Table 9 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 10 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 11 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 12 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
CHANGSHA CIGARETTE FACTORY - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Changsha Cigarette Factory: Key Facts
Summary 3 Changsha Cigarette Factory: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 4 Changsha Cigarette Factory: Competitive Position 2007
ETSONG TOBACCO GROUP - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Etsong Tobacco Group: Key Facts
Summary 6 Etsong Tobacco Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 7 Etsong Tobacco Group: Competitive Position 2007
HONGHE CIGARETTE FACTORY - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Honghe Cigarette Factory: Key Facts
Summary 9 Honghe Cigarette Factory: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 10 Honghe Cigarette Factory: Competitive Position 2007
HONGYUN TOBACCO GROUP CO LTD - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hongyun Tobacco Group Co Ltd: Key Facts
Summary 12 Hongyun Tobacco Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 13 Hongyun Tobacco Group Co Ltd: Competitive Position 2007
SHANGHAI TOBACCO GROUP - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shanghai Tobacco Group: Key Facts
Summary 15 Shanghai Tobacco Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 16 Shanghai Tobacco Group Co Ltd: Competitive Position 2007
WUHAN TOBACCO (GROUP) CO LTD - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Wuhan Tobacco (Group) Co Ltd: Key Facts
Summary 18 Wuhan Tobacco (Group) Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 19 Wuhan Tobacco (Group) Co Ltd: Competitive Position 2007
YUXI HONGTA TOBACCO GROUP CO LTD - TOBACCO - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Yuxi Hongta Tobacco Group Co Ltd: Key Facts
Summary 21 Yuxi Hongta Tobacco Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 22 Yuxi Hongta Tobacco Group Co Ltd: Competitive Position 2007
CIGARETTES IN CHINA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 16 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 17 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 25 Sales of Cigarettes by Length 2002-2007
Table 26 Sales of Cigarettes by Regular/Slim 2006-2007
Table 27 Sales of Cigarettes by Pack Size 2002-2007
Table 28 Sales of Cigarettes by Pack Type 2002-2007
Table 29 Cigarettes Company Shares 2003-2007
Table 30 Cigarettes Brand Shares 2004-2007
Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 36 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 40 Forecast Sales of Cigarettes by Length 2007-2012
Table 41 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 42 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 43 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Cigars by Subsector: Volume 2002-2007
Table 45 Sales of Cigars by Subsector: Value 2002-2007
Table 46 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 47 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 48 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 49 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 50 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 51 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 52 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 53 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS