Tobacco in Colombia
Euromonitor International's Tobacco in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 67 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Tobacco companies face stronger restrictions
In 2006, Colombia signed the FCTC. However, congressional approval and further legislative steps are needed in order to establish laws that effectively regulate the consumption and promotion of cigarettes in the country.
Apart from the FCTC, there are other legislative measures in the works aimed primarily at restricting access to cigarettes by minors. Some of the measures will promote the ban on tobacco advertising in magazines and other printed media, and through the internet, radio and television under special conditions. Another proposal that is likely to have a significant negative impact on sales is a ban on the sale of single cigarettes.
New taxation system introduced
By the end of 2006, a tax reform bill modified the way in which tobacco taxes are applied. As of 1 January 2007, the VAT levy remains unaltered, but the tax on sports advertising and the excise or consumer tax were unified according to a new formula that computes the amount of tax based on the price of the cigarettes. This reform is likely to negatively impact the sales performance of economy cigarettes.
Consumption is falling and preferences are changing
Recent campaigns against smoking, promoting the control of contraband and encouraging the responsible marketing by tobacco companies resulted in declining use of tobacco in Colombia. Also, demand for high tar cigarettes declined as young people are increasingly attracted to smoother flavours, as well as menthol and lighter cigarettes.
Coltabaco increases its market share
After its acquisition by Philip Morris in 2005, the objective of Cía Colombiana de Tabaco SA (Coltabaco) remained the development of its own brands rather than those of Philip Morris in Colombia. Coltabaco added some of the global brands marketed by Philip Morris to its existing brand portfolio, in addition to launching other new products in Colombia in 2006. The company plans to further expand its production capacity because some of Philip Morris’ international brands are produced locally. Coltabaco also plans to expand its role on the international level.
New restrictions pose marketing challenges for tobacco companies
Faced with regulations and expected new restrictions on advertising and sales, tobacco companies are implementing several alternative strategies to achieve the positioning of their brands. New advertising and promotional strategies were designed to reach specific population targets, particularly young adults. Sponsorship of electronic music parties proved to be an effective marketing strategy for reaching this desirable consumer group.
Table of contents
TOBACCO IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tobacco companies face stronger restrictions
New taxation system introduced
Consumption is falling and preferences are changing
Coltabaco increases its market share
New restrictions pose marketing challenges for tobacco companies
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Tar
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies
Table 1 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 4 Sales of Tobacco by Sector: Volume 2001-2006
Table 5 Sales of Tobacco by Sector: Value 2001-2006
Table 6 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 7 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 8 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 9 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 10 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 11 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
BRITISH AMERICAN TOBACCO COLOMBIA - TOBACCO - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 British American Tobacco Colombia: Key Facts
Summary 4 British American Tobacco Colombia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Colombia: Competitive Position 2006
CíA COLOMBIANA DE TABACO SA - TOBACCO - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Cía Colombiana de Tabaco SA: Key Facts
Summary 7 Cía Colombiana de Tabaco SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 Cía Colombiana de Tabaco SA: Competitive Position 2006
LA CAVA DEL PURO - TOBACCO - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 La Cava Del Puro: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
PRODUCTORA TABACALERA DE COLOMBIA SA - TOBACCO - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Productora Tabacalera de Colombia SA : Key Facts
Summary 11 Productora Tabacalera de Colombia SA : Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 12 Protabaco SA: Competitive Position 2006
CIGARETTES IN COLOMBIA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 13 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 15 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 19 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 21 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 22 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 23 Sales of Cigarettes by Length 2001-2006
Table 24 Sales of Cigarettes by Pack Size 2001-2006
Table 25 Sales of Cigarettes by Pack Type 2001-2006
Table 26 Cigarettes Company Shares 2002-2006
Table 27 Cigarettes Brand Shares 2003-2006
Table 28 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 29 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 30 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 31 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 33 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 34 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 35 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 36 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 37 Forecast Sales of Cigarettes by Length 2006-2011
Table 38 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 39 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Cigars by Subsector: Volume 2001-2006
Table 41 Sales of Cigars by Subsector: Value 2001-2006
Table 42 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 44 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 45 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 46 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 47 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 49 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 50 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 51 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 52 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 53 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 54 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011