Tobacco in Costa Rica
Euromonitor International's Tobacco in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 77 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarettes Above All Other Tobacco
Cigarettes has long been the product of choice among Costa Rican consumers. Cigars and pipe tobacco have never been products of tradition in the country, and thus represent small consumption among local consumers. Delta, Derby and Marlboro were some of the leading brands available throughout the review period. They could be found in supermarkets/hypermarkets and neighbourhood convenience stores – the distribution channels of choice.
New Culture of Golf, Tourism and Cigar Consumption
Smoke Magazine recently in 2007 wrote an article about a new culture that has developed in Costa Rica. This culture links golf, tourism and cigar consumption. As more golf courses are developed throughout the country, both golf and cigar connoisseurs from all over the world are visiting Costa Rica to sample the beautiful scenery, golf courses and local cigars. Costa Rica is slowly appearing on the map as a place to not only play golf but also enjoy local cigars.
Creative Advertising Aids Share Gain
As it becomes more difficult to advertise and promote tobacco products in Costa Rica, companies have to invent creative ways to win share. British American Tobacco gave away mini cooper cars and trips to London in order to 'lure' consumers and create buzz. Both BAT and Philip Morris also sponsored musical groups at popular 'fiestas' in Costa Rica, including the well-known Palmares parties.
Fake Cigars Remain a Huge Problem
Cuban cigars are among the most famous in the world because of their quality and long history. Many people, however, have taken advantage of this, and have tried to copy popular brands such as Romeo y Julieta, Cohiba, and Montecristo. Fake Cuban cigars were, as a result, a huge problem in Costa Rica. Consumers were lured by their lower prices and the perception that they 'look' real. This has shaken up overall cigars in Costa Rica, as fake cigars accounted for more sales than legitimate, original cigars.
Strong Anti-tobacco Campaign to Continue Over the Forecast Period
Consumers became increasingly aware and more educated about tobacco in 2006, due to a strong effort by government organisations. There was a strong anti-tobacco campaign, and several proposals to amend the current law in place – Ley 7501. Government organisations are currently recommending higher taxes, as well as additional restrictions on advertising and public places to smoke. This will, in turn, have a negative impact on overall tobacco sales in Costa Rica.
Table of contents
TOBACCO IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes Above All Other Tobacco
New Culture of Golf, Tourism and Cigar Consumption
Creative Advertising Aids Share Gain
Fake Cigars Remain a Huge Problem
Strong Anti-tobacco Campaign to Continue Over the Forecast Period
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies 2001-2006
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Deaths from Heart Disease 2001-2006
Table 4 Deaths from Lung Cancer 2001-2006
Table 5 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 6 Sales of Tobacco by Sector: Volume 2001-2006
Table 7 Sales of Tobacco by Sector: Value 2001-2006
Table 8 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 9 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 10 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 11 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
BRITISH AMERICAN TOBACCO CARIBBEAN & CENTRAL AMERICA (BATCCA)
Strategic Direction
Key Facts
Summary 2 British American Tobacco Caribbean & Central America: Key Facts
Summary 3 British American Tobacco Caribbean & Central America: Operational Indicators 2004-2006
Company Background
Competitive Positioning
Summary 4 British American Tobacco Caribbean & Central America: Competitive Position 2006
DON BENIGNO CIGARS SA
Strategic Direction
Key Facts
Summary 5 Don Benigno Cigars SA: Key Facts
Summary 6 Don Benigno Cigars SA: Operational Indicators 2003-2005
Company Background
Production by Factory
Competitive Positioning
Summary 7 Don Benigno SA: Competitive Position 2006
SOLEARES
Strategic Direction
Key Facts
Summary 8 Soleares: Key Facts
Company Background
Competitive Positioning
Summary 9 Soleares: Competitive Position 2006
TABACOS DE LA CORDILLERA
Strategic Direction
Key Facts
Summary 10 Tabacos de la Cordillera: Key Facts
Summary 11 Tabacos de la Cordillera: Operational Indicators 2003-2005
Company Background
Production by Factory
Competitive Positioning
Summary 12 Tabacos de la Cordillera: Competitive Position 2006
VEGAS DE SANTIAGO
Strategic Direction
Key Facts
Summary 13 Vegas de Santiago: Key Facts
Company Background
Competitive Positioning
Summary 14 Vegas de Santiago: Competitive Position 2006
CIGARETTES
Headlines
Trends
Table 15 Slims/superslims Penetration 2006
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 17 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 23 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 25 Sales of Cigarettes by Length 2001-2006
Table 26 Sales of Cigarettes by Pack Size 2001-2006
Table 27 Sales of Cigarettes by Pack Type 2001-2006
Table 28 Cigarettes Company Shares 2002-2006
Table 29 Cigarettes Brand Shares 2003-2006
Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 37 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 38 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 39 Forecast Sales of Cigarettes by Length 2006-2011
Table 40 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 41 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Cigars by Subsector: Volume 2001-2006
Table 43 Sales of Cigars by Subsector: Value 2001-2006
Table 44 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 45 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 46 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 47 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 48 Company Shares of Cigarillos 2002-2006
Table 49 Brand Shares of Cigarillos 2003-2006
Table 50 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 51 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 52 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 55 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 56 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 57 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 58 Company Shares of Pipe Tobacco 2002-2006
Table 59 Brand Shares of Pipe Tobacco 2003-2006
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 61 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 63 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011