Tobacco in Costa Rica
Euromonitor International's Tobacco in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 81 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Further slowdown in 2008
2008 was a slow year for the tobacco market as growth was down in comparison to previous years of the review period. Government organisations, such as the Ministerio de Salud (Health Ministry) and Instituto Sobre Alcoholismo y Farmacodependencia (IAFA - Institute of Alcoholism and Drug Dependency), engaged in anti-tobacco campaigns to increase awareness of the negative effects of tobacco. These had a damaging effect on the industry’s performance.
Advertising efforts maintain momentum
Advertising efforts, both for and against tobacco, flooded the market in 2008. With regard to pro-tobacco, billboards and bus advertisements galore could be found, namely for the Marlboro and Derby brands. The presence of cigarette manufacturers at festivals and concerts continued, with Palmares being the place to be yet once again.
Global brands dominate
Global brands dominate across the board, in everything from cigarettes to cigars. British American Tobacco and Philip Morris are the two leading players in cigarettes, dominating the sector and leaving no space for other players. In cigars, Cuban players like Cohiba, Montecristo and Romeo y Julieta lead, leaving some room for Costa Rican brands like Soleares and Don Benigno.
Supermarkets/hypermarkets dominate
When it comes to the purchase of cigarettes, supermarkets/hypermarkets dominate as they boast variety in terms of product offerings. Consumers can find virtually every brand in major supermarkets/hypermarkets. Independent small grocers (pulperías) are also important as they offer the convenience factor for consumers looking for that impulse purchase. For the purchase of cigars, on the other hand, tobacco specialists are the key outlets when looking for a fine Costa Rican or Cuban cigar.
Bleak future ahead
Tobacco will see an overall negative volume performance over the forecast period as Costa Rica catches up with the worldwide trend towards quitting smoking. Consumers became more aware of the negative effects of smoking in 2008, and their knowledge is only expected to grow over the forecast period, along with their desire to quit the habit.
Table of contents
TOBACCO IN COSTA RICA : MARKET INSIGHT
EXECUTIVE SUMMARY
Further slowdown in 2008
Advertising efforts maintain momentum
Global brands dominate
Supermarkets/hypermarkets dominate
Bleak future ahead
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Death by Cause 2004-2008
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
Country-specific legislation:
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 4 Taxation and Duty Levies
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 6 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
DISTRIBUTION
Competitive Landscape
New Product Developments
Summary 2 Cigarettes - New Product Launches 2008
Prospects
SECTOR BACKGROUND
Summary 3 Cigarette Price Band Definitions
Sector Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 17 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 25 Sales of Cigarettes by Length 2003-2008
Table 26 Sales of Cigarettes by Regular/Slim 2006-2008
Table 27 Sales of Cigarettes by Pack Size 2003-2008
Table 28 Sales of Cigarettes by Pack Type 2003-2008
Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cigarettes Company Shares 2004-2008
Table 31 Cigarettes Brand Shares 2005-2008
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 42 Forecast Sales of Cigarettes by Length 2008-2013
Table 43 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 46 Sales of Cigars by Subsector: Volume 2003-2008
Table 47 Sales of Cigars by Subsector: Value 2003-2008
Table 48 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 49 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 50 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 51 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 52 Company Shares of Cigarillos 2004-2008
Table 53 Brand Shares of Cigarillos 2005-2008
Table 54 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 55 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 63 Company Shares of Pipe Tobacco 2004-2008
Table 64 Brand Shares of Pipe Tobacco 2005-2008
Table 65 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
BRITISH AMERICAN TOBACCO (COSTA RICA) CENTRAL AMERICA
Strategic Direction
Key Facts
Summary 4 British American Tobacco (Costa Rica) Central America: Key Facts
Summary 5 British American Tobacco (Costa Rica) Central America: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 British American Tobacco (Costa Rica) Central America: Competitive Position 2008
DON BENIGNO CIGARS SA
Strategic Direction
Key Facts
Summary 7 Don Benigno Cigars SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Don Benigno Cigars SA: Competitive Position 2008
SOLEARES
Strategic Direction
Key Facts
Summary 9 Soleares: Key Facts
Company Background
Production BY FACTORY
Competitive Positioning
Summary 10 Soleares: Competitive Position 2008
TABACOS DE LA CORDILLERA
Strategic Direction
Key Facts
Summary 11 Tabacos de la Cordillera: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Tabacos de la Cordillera: Competitive Position 2008