Tobacco in Denmark
Euromonitor International's Tobacco in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 83 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
New law regarding smoke free environments passed
In August 2007 a new law restricting smoking in bars, restaurants and cafés took effect in Denmark. The law was postponed slightly to give owners of establishments affected by the law time to rebuild so they can accommodate smokers in special smoking rooms that are separated from the rest of the establishment.
The new law was met by strong protests in Denmark but is supported by over 50% of the population. The law will lead to falling sales of tobacco in Denmark and especially a fall in cigarette sales. Since the law was passed courses to stop smoking and the telephone helpline have experienced massive interest from people who want to stop smoking.
Volume sales falling again
The Danish market for tobacco products is shrinking and value sales declined slightly in 2006. This is a return to the trend of falling value sales that began in 2003 but was interrupted in 2005 when volume sales grew in spite of the increased price on cigarettes. The most important product on the Danish tobacco market is cigarettes with a share of over 85% of total sales.
Increase in young smokers slowing down
The increase in young smokers since 2003, which was attributed to the falling price of cigarettes, seems to have stopped. The tax increase in 2005 made the average price of cigarettes go up and the highest increase was seen in economy cigarettes; the segment with the largest increase in young smokers. The trend is now going back to how it was before the tax cut in 2003.
Cross-border trade from Germany and Sweden increases
The increased taxes on cigarettes in Germany in 2005 and Sweden in 2006 has made cigarettes cheaper in Denmark than in the two neighbouring countries in spite of the Danish tax raise in 2005. Germans save DKr3.15 per pack of 20 cigarettes when they buy them in Denmark and Swedes save DKr3.40.
The Danish preferences: king size, mid-priced, mid-tar cigarettes
The average Danish cigarette smoker still prefers a king size/regular, mid-priced cigarette with standard filter and mid tar level, even if economy priced low tar cigarettes are becoming increasingly popular. The average cigarette has an American blend, comes in flip-top packaging and is manufactured by House of Prince.
Table of contents
TOBACCO IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
New law regarding smoke free environments passed
Volume sales falling again
Increase in young smokers slowing down
Cross-border trade from Germany and Sweden increases
The Danish preferences: king size, mid-priced, mid-tar cigarettes
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Legislation: EU directives
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2001-2006
Table 7 Deaths from Heart Disease 2001-2006
Table 8 Deaths from Lung Cancer 2001-2006
Table 9 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2001-2006
Table 11 Sales of Tobacco by Sector: Value 2001-2006
Table 12 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 13 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 15 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
HOUSE OF PRINCE A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 House of Prince A/S: Key Facts
Summary 3 House of Prince A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 House of Prince A/S: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 House of Prince A/S: Competitive Position 2006
MAC BAREN TOBACCO CO A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Mac Baren Tobacco Co A/S: Key Facts
Summary 7 Mac Baren Tobacco Co A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 MAC BAREN TOBACCO CO A/S: Competitive Position 2006
NORDISK TOBAKS KOMPAGNI A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nordisk Tobaks Kompagni A/S: Key Facts
Summary 10 Nordisk Tobaks Kompagni A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 11 Nordisk Tobaks Kompagni A/S: Competitive Position 2006
ORLIK TOBACCO CO A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Orlik Tobacco Co A/S: Key Facts
Summary 13 Orlik Tobacco Co A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 14 Orlik Tobacco Co A/S: Competitive Position 2006
CIGARETTES IN DENMARK
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 19 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 21 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 24 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 28 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 29 Sales of Cigarettes by Length 2001-2006
Table 30 Sales of Cigarettes by Pack Size 2001-2006
Table 31 Sales of Cigarettes by Pack Type 2001-2006
Table 32 Cigarettes Company Shares 2002-2006
Table 33 Cigarettes Brand Shares 2003-2006
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 43 Forecast Sales of Cigarettes by Length 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2001-2006
Table 47 Sales of Cigars by Subsector: Value 2001-2006
Table 48 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 49 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 50 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 51 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 52 Company Shares of Cigarillos 2002-2006
Table 53 Brand Shares of Cigarillos 2003-2006
Table 54 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 62 Company Shares of RYO Tobacco 2002-2006
Table 63 Brand Shares of RYO Tobacco 2003-2006
Table 64 Company Shares of Pipe Tobacco 2002-2006
Table 65 Brand Shares of Pipe Tobacco 2003-2006
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011