Tobacco in Denmark
Euromonitor International's Tobacco in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 85 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Decline in cigarette sales smaller than expected
The fall in cigarette sales following the ban on smoking in bars and restaurants has been smaller than expected. The first months after the ban the decline in sales had not been much larger than in previous years. Although there was a noticeable dip in sales, around 4% over the year, it was lower than that which was expected by most.
The number of frequent smokers is increasing, despite less people smoking overall
The total amount of smokers in Denmark was practically unchanged between 2006 and 2007 but the number of people smoking more than 15 cigarettes a day is increasing.
Smokeless tobacco growing in popularity
The increase in smoke-free environments in Denmark has led to an increase in sales of snuff and tobacco bits. Tobacco bits, or skrå, is a traditional form of chewing tobacco that is produced in Denmark and consists of small mini-rolls of tobacco, traditionally with a liquorice flavour. Lately this type of tobacco has significantly increased in popularity and is in many cases replacing cigarettes as it is harder to find places in which smoking is allowed.
Fewer young smokers
Compared to 2000 the number of young smokers that smoke cigarettes on a daily basis has fallen. Over the last two years the drop among young women has been from 19% to 16%. The percentage of young male smokers has been constant at 17% since 2004, but has still showed a noticeable decline since 2000. As cigarettes are losing popularity among young people, water pipes have seen the opposite development. Two-thirds of all young people between 16 and 20 have smoked a water pipe. Although the number of people who smoke these regularly is still fairly small, it has seen a drastic increase over the last few years.
Danish smokers prefer king-sized, mid-priced and mid-tar cigarettes
Even though there have been significant changes in preference over the last few years, Danish smokers still prefer king-size/regular, mid-priced and mid-tar cigarettes with a standard filter. Flip-top packs are by far the most popular packaging type and all new cigarette launches are in this format. The average cigarette has an American blend and is manufactured by House of Prince. Economy-priced low-tar cigarettes is the strongest growing segment in cigarettes.
BAT acquires Skandinavisk Tobakskompagni’s cigarette business in 2008
Skandinavisk Tobakskompagni was in 2007 partly owned by British American Tobacco Company (BAT), which held a 32.3% share in the company. In July 2008 BAT bought the remaining shares in the company and became the sole owner. Since BAT took over the cigarette division from Skandinavisk Tobakskompagni, all cigarette brands in Denmark are now owned by multinational companies based outside the country.
Orlik Tobacco Company A/S bought BAT’s pipe tobacco brands in February 2007. The takeover of the brands increased Orlik’s share of the smoking tobacco sector and made Orlik the world leader in pipe tobacco. BAT will continue to sell pipe tobacco under the Dunhill and Captain Black brands.
Restrictions on imports from Poland to Denmark end in 2008
In 2008 the restrictions on imports from Poland to Denmark will end, which means that the Danes can bring home 800 cigarettes for personal use from Poland. This will have a slightly negative effect on domestic sales as cigarettes in Poland are cheaper than in Denmark.
Table of contents
TOBACCO IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in cigarette sales smaller than expected
The number of frequent smokers is increasing, despite less people smoking overall
Smokeless tobacco growing in popularity
Fewer young smokers
Danish smokers prefer king-sized, mid-priced and mid-tar cigarettes
BAT acquires Skandinavisk Tobakskompagni’s cigarette business in 2008
Restrictions on imports from Poland to Denmark end in 2008
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Legislation: EU Directives
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown : Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2002-2007
Table 7 Deaths from Heart Disease 2002-2007
Table 8 Deaths from Lung Cancer 2002-2007
Table 9 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2002-2007
Table 11 Sales of Tobacco by Sector: Value 2002-2007
Table 12 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 13 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 15 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 16 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
HOUSE OF PRINCE A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 House of Prince A/S: Key Facts
Summary 3 House of Prince A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 4 House of Prince: Competitive Position 2007
MAC BAREN TOBACCO CO A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mac Baren Tobacco Co A/S: Key Facts
Summary 6 Mac Baren Tobacco Co A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 7 Mac Baren Tobacco Co A/S: Competitive Position 2007
NORDISK TOBAKS KOMPAGNI A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nordisk Tobaks Kompagni A/S: Key Facts
Summary 9 Nordisk Tobaks Kompagni A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 10 Nordisk Tobaks Kompagni A/S: Competitive Position 2007
ORLIK TOBACCO CO A/S - TOBACCO - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Orlik Tobacco Co A/S: Key Facts
Summary 12 Orlik Tobacco Co A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 13 Orlik Tobacco Co A/S: Competitive Position 2007
CIGARETTES IN DENMARK
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Summary 14 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New Product Developments
Summary 15 Cigarettes: New Product Launches
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 20 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 28 Sales of Cigarettes by Length 2002-2007
Table 29 Sales of Cigarettes by Regular/Slim 2006-2007
Table 30 Sales of Cigarettes by Pack Size 2002-2007
Table 31 Sales of Cigarettes by Pack Type 2002-2007
Table 32 Cigarettes Company Shares 2003-2007
Table 33 Cigarettes Brand Shares 2004-2007
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 43 Forecast Sales of Cigarettes by Length 2007-2012
Table 44 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 45 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 46 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2002-2007
Table 48 Sales of Cigars by Subsector: Value 2002-2007
Table 49 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 50 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 51 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 52 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 53 Company Shares of Cigarillos 2003-2007
Table 54 Brand Shares of Cigarillos 2004-2007
Table 55 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 56 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 60 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 63 Company Shares of RYO Tobacco 2003-2007
Table 64 Brand Shares of RYO Tobacco 2004-2007
Table 65 Company Shares of Pipe Tobacco 2003-2007
Table 66 Brand Shares of Pipe Tobacco 2004-2007
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012