Tobacco in Ecuador

Euromonitor International's Tobacco in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Cigarettes; Cigars; Smoking tobacco

Executive summary

Challenging business

The tobacco industry is an extremely challenging business. In 2005, tobacco sales continued declining in the face of strict regulations, fierce local competition, escalating tobacco leaf prices, unfavourable taxation systems and, finally, unfair competition prompted by illicit products.

Austere tobacco legislation

Following the FCTC ratification in 2006, government authorities in Ecuador believed it was necessary to develop a law devoted specifically to the regulation and control of all activities related to tobacco and tobacco related products. Hence, they implemented the Proyecto Ley de Control del Tabaco in 2006, which is aimed at regulating and controlling all activities related to the production, import, export, distribution, sale and use of tobacco throughout the country.

Tabacalera Andina SA leads cigarettes

2005 marked the absolute leadership of Tabacalera Andina SA in Ecuador. After experiencing a value share decline in 2002 and 2003, the company decided to revamp its product portfolio. By focusing on brand value, Tabacalera Andina SA managed to recuperate lost shares and consolidate its competitive position in tobacco.

Potential tax hikes

Increased taxation on tobacco products is inevitable in Ecuador, particularly if authorities consider using tax revenues to finance governmental expenses like the payment of retiree pensions and health professional’s salaries. This will likely be reflected in higher unit prices and, consequently, declining tobacco sales in the forecast period.

Declining sales ahead

Declining tobacco sales are likely to continue in the forecast period, as consumers become increasingly aware of the potential risks associated to smoking and the government continues imposing strict anti-tobacco laws. In order to stay afloat, tobacco manufacturers are expected to focus on the continuous creation of brand value and the development of strong marketing relationships with consumers as well as distributors to offset sluggish tobacco sales and existent restrictions.

Table of contents

TOBACCO IN ECUADOR : MARKET INSIGHT

EXECUTIVE SUMMARY

Challenging business

Austere tobacco legislation

Tabacalera Andina SA leads cigarettes

Potential tax hikes

Declining sales ahead

KEY TRENDS AND IMPACT ASSESSMENT

Overview/ FCTC ratification

Legislation

Health warnings

Advertising & sponsorship

Smoking in public places

Litigation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies

Contraband (Cigarettes)

Production/Imports/Exports

Table 2 Trade Statistics – Cigarettes

The Role and Effect of Cannabis/Marijuana

Cigarettes: Price Bands

Cigarettes: Filter Splits

Cigarettes: Pack Splits

Market Indicators

Table 3 Number of Smokers by Gender 2000-2005

Table 4 Deaths from Heart Disease 2000-2005

Table 5 Deaths from Lung Cancer 2000-2005

Table 6 Contraband Cigarettes Penetration Estimate 2000-2005

Market Data

Table 7 Retail Sales of Tobacco by Sector: Value 2000-2005

Table 8 Retail Sales of Tobacco by Sector: Volume 2000-2005

Table 9 Retail Sales of Tobacco by Sector: % Value Growth 2000-2005

Table 10 Retail Sales of Tobacco by Sector: % Volume Growth 2000-2005

Table 11 Retail Sales of Cigarettes by Distribution Format: % Analysis 2000/2005

Table 12 Forecast Retail Sales of Tobacco by Sector: Volume 2005-2010

Table 13 Forecast Retail Sales of Tobacco by Sector: Value 2005-2010

Table 14 Forecast Retail Sales of Tobacco by Sector: % Volume Growth 2005-2010

Table 15 Forecast Retail Sales of Tobacco by Sector: % Value Growth 2005-2010

CIGARETTES

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 16 Retail Sales of Cigarettes by Tar Level: Volume 2000-2005

Table 17 Retail Sales of Cigarettes by Tar Level: Value 2000-2005

Table 18 Retail Sales of Cigarettes by Tar Level: % Volume Growth 2000-2005

Table 19 Retail Sales of Cigarettes by Tar Level: % Value Growth 2000-2005

Table 20 Cigarettes Company Shares 2001-2005

Table 21 Cigarettes Brand Shares 2002-2005

Table 22 Forecast Retail Sales of Cigarettes by Tar Level: Volume 2005-2010

Table 23 Forecast Retail Sales of Cigarettes by Tar Level: Value 2005-2010

Table 24 Forecast Retail Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010

Table 25 Forecast Retail Sales of Cigarettes by Tar Level: % Value Growth 2005-2010

Table 26 Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2000-2005

Table 27 Forecast Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2005-2010

Table 28 Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2000-2005

Table 29 Forecast Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2005-2010

Table 30 Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2000-2005

Table 31 Forecast Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2005-2010

Table 32 Retail Sales of Cigarettes by Filter Vs Non-filter 2000-2005

Table 33 Retail Sales of Filter Cigarettes by Carbon Vs Non-carbon 2000-2005

Table 34 Retail Sales of Cigarettes by Length 2000-2005

Table 35 Retail Sales of Cigarettes by Pack Size 2000-2005

Table 36 Retail Sales of Cigarettes by Pack Ttype 2000-2005

CIGARS

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 37 Retail Sales of Cigars by Subsector: Value 2000-2005

Table 38 Retail Sales of Cigars by Subsector: Volume 2000-2005

Table 39 Retail Sales of Cigars by Subsector: % Value Growth 2000-2005

Table 40 Retail Sales of Cigars by Subsector: % Volume Growth 2000-2005

Table 41 Forecast Retail Sales of Cigars by Subsector: Value 2005-2010

Table 42 Forecast Retail Sales of Cigars by Subsector: Volume 2005-2010

Table 43 Forecast Retail Sales of Cigars by Subsector: % Value Growth 2005-2010

Table 44 Forecast Retail Sales of Cigars by Subsector: % Volume Growth 2005-2010

TABACALERA ANDINA SA

Strategic Direction

Key Facts

Summary 1 Tabacalera Andina SA: Key Facts

Competitive Positioning

FABRICA DE CIGARRILLOS EL PROGRESO SA

Strategic Direction

Key Facts

Summary 2 Fabrica de Cigarrillos El Progreso SA: Key Facts

Competitive Positioning

DEFINITIONS

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