Tobacco in Estonia
Euromonitor International's Tobacco in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 81 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Per Capita Cigarette Consumption Has Reached Its Peak
Cigarette sales in Estonia reached a peak in 2006, both in volume and value terms, with sales of more than 1,700 sticks per head. Volume sales increased by 3%, a better than expected performance. However, the prediction for the forecast period is less optimistic, due to a growing anti-smoking lobby and strong tax increases hampering tobacco sales.
Anti-smoking at the Forefront
From 2000, Estonia witnessed considerable changes in tobacco control. The Estonian Tobacco Act, which was enforced in 2001, required warning labels to be placed on tobacco products, and established a minimum purchase age of 18. Strong restrictions were imposed on smoking in public places such as health care, education and children's social welfare institutions and their designated territories, as well as in cultural and sports establishments and facilities. All public transport (except boats) was required to be smoke-free. Advertising was banned in national media and at points-of-sale. Product placement and tobacco brand advertising was banned, and tobacco sponsorship was restricted.
Extensive Anti-smoking Campaigns
There are a large number of anti-smoking publications, especially devoted to passive smoking. Public health officials have concluded that second-hand smoke from cigarettes causes disease, including lung cancer and heart disease, in non-smoking adults. In addition it can cause conditions in children such as asthma, respiratory infections, coughs, wheezes, otitis media (middle ear infection) and Sudden Infant Death Syndrome. Anti-smoking organisation 'Help' made a number of short films devoted to passive smoking.
Table of contents
TOBACCO IN ESTONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Per Capita Cigarette Consumption Has Reached Its Peak
Anti-smoking at the Forefront
Extensive Anti-smoking Campaigns
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies
Table 2 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 3 Trade Statistics – Cigarettes – Volume 2001-2006
Table 4 Trade Statistics – Cigarettes – Value 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Deaths by Diseases of the Respiratory System 2001-2006
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
GALLAHER INTERNATIONAL LTD
Strategic Direction
Key Facts
Summary 2 Gallaher International Ltd: Key Facts
Summary 3 Gallaher International Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Gallaher International Ltd: Competitive Position 2006
PHILIP MORRIS EESTI OÜ
Strategic Direction
Key Facts
Summary 5 Philip Morris Eesti OÜ: Key Facts
Summary 6 Philip Morris Eesti OÜ: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Philip Morris Eesti OÜ: Competitive Position 2006
SKANDINAVISK TOBAKSKOMPAGNI A/S
Strategic Direction
Key Facts
Summary 8 Skandinavisk Tobakskompagni A/S: Key Facts
Summary 9 Skandinavisk Tobakskompagni A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Skandinavisk Tobakskompagni A/S: Competitive Position 2006
TOBACCOLAND EESTI AS
Strategic Direction
Key Facts
Summary 11 Tobaccoland Eesti AS: Key Facts
Summary 12 Tobaccoland Eesti AS: Operational Indicators
Company Background
Competitive Positioning
CIGARETTES
Headlines
Trends
Table 18 Slims/superslims Penetration 2006
Competitive Landscape
Summary 13 Cigarettes: New Product Launches / Withdrawals 2005-2006
Prospects
Sector Data
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 50 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 51 Company Shares of Cigarillos 2002-2006
Table 52 Brand Shares of Cigarillos 2003-2006
Table 53 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 61 Company Shares of RYO Tobacco 2002-2006
Table 62 Brand Shares of RYO Tobacco 2003-2006
Table 63 Company Shares of Pipe Tobacco 2002-2006
Table 64 Brand Shares of Pipe Tobacco 2003-2006
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011