Tobacco in Finland
Euromonitor International's Tobacco in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 80 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Increasing average consumption compensating declining prevalence of smoking
In 2006, the prevalence of smoking started to slowly decrease in Finland. In comparison with the previous year, the smoking rate declined by about one percentage point. The smoking rate decreased particularly among young females. At the time of writing this report, the Finns are one of the lowest consumers of tobacco in Europe.
The declining prevalence of smoking did not have a significant impact on tobacco volume sales in 2006. This was mainly attributable to the increasing average consumption of tobacco per smoker, which compensated the effect of decline in the rate of smoking.
Stagnating growth in cigarettes
The growth of Finnish cigarette value sales slowed down in 2006, mainly due to the declining prevalence of smoking in the country. The marginal volume growth of cigarettes was driven by the increasing average consumption per smoker, and the slow shift from RYO tobacco products to cigarettes. The current value growth of cigarettes exceeded the volume growth in 2006 in the Finnish market. The increasing average price of cigarettes was mainly attributable to the growing disposable incomes and the shift from economy brands towards mid-price segment products.
In 2006, the most dynamic category in cigarettes was low tar cigarettes. Growing popularity of low tar cigarette options may reflect changing tastes due to increasing health concerns.
Cigars continues on fast track
In Finland, the cigar consumption is closely related to the cycles of the national economy. In 2006, during the economic upswing, consumer purchasing power improved which positively impacted on cigar sales in the country. Additionally, cigars are increasingly trendy products in Finland – also within the younger population – which further boosted the sales of cigars. Together, these two trends made cigars the most dynamic category in the Finnish tobacco market in 2006.
The sales development of cigars is mainly driven by cigarillos. In 2006, cigarillos performed very well in the Finnish market. The growth of cigarillos was mainly driven by flavoured cigarillos, which have considerably increased in popularity during the last few years of the review period.
Philip Morris Finland dominates cigarettes
Philip Morris Finland Oy dominated Finnish tobacco market in 2006. Particularly, the company’s cigarette brand L&M outperformed and managed to considerably increase the company’s share. The other popular cigarette brands of Philip Morris Finland Oy are Marlboro and Belmont. The second biggest tobacco company in Finland is Altadis Finland Oy, which holds strongest positions in cigarillos and smoking tobacco. BAT Nordic third place in the Finnish tobacco market.
Smoking ban to hinder forecast period growth
Following the anti-smoking legislation brought to bear in Ireland, Sweden and some other EU countries, smoking in bars and restaurants will be forbidden in Finland from June 2007 onwards. The new Tobacco Act will allow special smoking rooms with separate ventilation systems. However, tobacco smoke cannot spread from the smoking booth to smoke-free areas. Drinking, eating and serving will be prohibited in the smoking booth.
The upcoming smoking ban is forecast to cut down the growth rates of the Finnish tobacco market over the forecast period. Particularly, the decreasing average consumption of cigarettes among occasional smokers is expected to influence the market growth over the forecast period. Additionally, the volume growth of cigars is expected to stagnate due to the new legislation.
Table of contents
TOBACCO IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies / Cigarettes
Table 2 Taxation and Duty Levies / Smoking tobacco (40g)
Table 3 Taxation and Duty Levies / Cigars
Table 4 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2001-2006
Table 7 Deaths from Heart Disease 2001-2006
Table 8 Deaths from Lung Cancer 2001-2006
Table 9 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2001-2006
Table 11 Sales of Tobacco by Sector: Value 2001-2006
Table 12 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 13 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 15 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
ALTADIS FINLAND OY - TOBACCO - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Finland Oy: Key Facts
Summary 3 Altadis Finland Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Altadis Finland Oy: Competitive Position 2006
BRITISH AMERICAN TOBACCO NORDIC OY - TOBACCO - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 BAT Nordic Oy: Key Facts
Summary 6 BAT Nordic Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 BAT Nordic Oy: Competitive Position 2006
PHILIP MORRIS FINLAND OY - TOBACCO - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Philip Morris Finland Oy: Key Facts
Summary 9 Philip Morris Finland Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Philip Morris Finland Oy: Competitive Position 2006
CIGARETTES IN FINLAND
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 19 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 11 Cigarettes: New Product Launches 2006
PROSPECTS
CATEGORY DATA
Table 20 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 21 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 24 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 28 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 29 Sales of Cigarettes by Length 2001-2006
Table 30 Sales of Cigarettes by Pack Size 2001-2006
Table 31 Sales of Cigarettes by Pack Type 2001-2006
Table 32 Cigarettes Company Shares 2002-2006
Table 33 Cigarettes Brand Shares 2003-2006
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 43 Forecast Sales of Cigarettes by Length 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 46 Sales of Cigars by Subsector: Volume 2001-2006
Table 47 Sales of Cigars by Subsector: Value 2001-2006
Table 48 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 49 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 50 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 51 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 52 Company Shares of Cigarillos 2002-2006
Table 53 Brand Shares of Cigarillos 2003-2006
Table 54 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 62 Company Shares of RYO Tobacco 2002-2006
Table 63 Brand Shares of RYO Tobacco 2003-2006
Table 64 Company Shares of Pipe Tobacco 2002-2006
Table 65 Brand Shares of Pipe Tobacco 2003-2006
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011