Tobacco in Georgia
Euromonitor International's Tobacco in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 79 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Toughening of Legislative Restrictions
Recently, the Georgian tobacco industry started to see regular updates. Firstly, governmental and presidential decrees were issued, which were later supported by special laws from parliament, and by the end of 2005 Georgia officially joined the FCTC (Framework Convention on Tobacco Control). Currently Georgia is in the process of harmonising its legislation with international regulations. Even more importantly, the implementation of these laws is already taking place. Stricter regulations on smoking in public areas took place in 2006. In parallel with restrictions on sales and consumption of tobacco products, rigid restrictions on the advertising and promotion of tobacco products have also been imposed.
Decreasing Taxation Levels
Over the review period, Georgia stood out from many of its neighbouring countries due to its high taxes on tobacco products. At the same time, political debate about the necessity for such high taxes raged, and by 2006 the decision to reduce the level of taxation was adopted. These changes had a positive influence on the reduction of unit prices and a reduction in the share of illegal sales.
Decline in Illegal Sales
In 2006 there was a significant reduction in sales of illicit and illegal products in the Georgian tobacco market. It was certainly helped by the reduction of tax levels, but the principal reason was the resolute actions of state authorities in blocking illegal channels of import and putting in customs controls. Previous government announcements of the intention to do this had been made, however concrete actions were not carried out. This time effective measures were adopted which led to concrete results – the share of illegal production fell, and legal sales therefore increased.
Reduction of Share of High and Mid Tar Cigarettes and Unfiltered Cigarettes
2006 was no exception to the trend of a reduction in share of high and mid tar cigarettes and unfiltered cigarettes, a trend which prevailed over the last seven to eight years. The trend is closely related to widely disseminated anti-nicotine information, giving a base for gradual change in legislation. A legal ban on sales of high tar cigarettes is on its way, and it is quite likely that by 2008 these products will disappear from the market completely. In any case, the reduction in their consumption in Georgia will essentially be maintained.
Changes Among Local Manufacturers
The Georgian market for local manufacturers is quite young. Towards the end of the review period, the process of privatising state-owned enterprises ended. The instances of new players appearing in the market are still infrequent. The two most important events in the Georgian tobacco market in 2006 were the withdrawal of manufacturer British American Tobacco and the appearance of a new player – Best Tobacco Ltd.
Table of contents
TOBACCO IN GEORGIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Toughening of Legislative Restrictions
Decreasing Taxation Levels
Decline in Illegal Sales
Reduction of Share of High and Mid Tar Cigarettes and Unfiltered Cigarettes
Changes Among Local Manufacturers
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies for Tobacco Products in Georgia
Table 1 Average Cigarette Pack Price Breakdown : Brand Examples
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Deaths from Heart Disease 2001-2006
Table 4 Deaths from Lung Cancer 2001-2006
Table 5 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 6 Sales of Tobacco by Sector: Volume 2001-2006
Table 7 Sales of Tobacco by Sector: Value 2001-2006
Table 8 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 9 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 10 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 11 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 2 Research Sources
BEST TOBACCO LTD
Strategic Direction
Key Facts
Summary 3 Best Tobacco Ltd: Key Facts
Company Background
Production by Factory
Competitive Positioning
Summary 4 Best Tobacco Ltd: Competitive Position 2006
BRITISH AMERICAN TOBACCO MIDDLE EAST & CAUCASUS
Strategic Direction
Key Facts
Summary 5 British American Tobacco Middle East & Caucasus: Key Facts
Summary 6 British American Tobacco Middle East & Caucasus: Operational Indicators 2004-2006
Company Background
Production by Factory
Competitive Positioning
Summary 7 British American Tobacco Middle East & Caucasus: Competitive Position 2006
MARDI LTD
Strategic Direction
Key Facts
Summary 8 Mardi Ltd: Key Facts
Summary 9 Mardi Ltd: Operational Indicators 2004-2006
Company Background
Production by Factory
Competitive Positioning
Summary 10 Mardi Ltd: Competitive Position 2006
OMEGA GROUP TOBACCO LTD
Strategic Direction
Key Facts
Summary 11 Omega Group Tobacco Ltd: Key Facts
Summary 12 Omega Group Tobacco Ltd: Operational Indicators 2004-2006
Company Background
Competitive Positioning
Summary 13 Omega Group Tobacco Ltd: Competitive Position 2006
CIGARETTES
Headlines
Trends
Table 15 Slims/superslims Penetration 2006
Competitive Landscape
Summary 14 Cigarettes: New Product Launches 2005-2006
Prospects
Sector Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 17 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 23 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 24 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 25 Sales of Cigarettes by Length 2001-2006
Table 26 Sales of Cigarettes by Pack Size 2001-2006
Table 27 Sales of Cigarettes by Pack Type 2001-2006
Table 28 Cigarettes Company Shares 2002-2006
Table 29 Cigarettes Brand Shares 2003-2006
Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 37 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 38 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 39 Forecast Sales of Cigarettes by Length 2006-2011
Table 40 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 41 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Cigars by Subsector: Volume 2001-2006
Table 43 Sales of Cigars by Subsector: Value 2001-2006
Table 44 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 45 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 46 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 47 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 48 Company Shares of Cigarillos 2002-2006
Table 49 Brand Shares of Cigarillos 2003-2006
Table 50 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 51 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 52 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 53 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 55 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 56 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 57 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 58 Company Shares of RYO Tobacco 2002-2006
Table 59 Brand Shares of RYO Tobacco 2003-2006
Table 60 Company Shares of Pipe Tobacco 2002-2006
Table 61 Brand Shares of Pipe Tobacco 2003-2006
Table 62 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 63 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 65 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011