Tobacco in Guatemala
Euromonitor International's Tobacco in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 65 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarette volume sales declining
Volume sales of cigarettes experienced an overall decline in 2006. While fluctuations in the growth of cigarettes were common during the review period, a general trend of falling consumption emerged in the face of increasing regulations, escalating tobacco leaf prices, unfavourable taxation systems, and finally unfair competition from illicit products.
Flavoured products on the rise
Much of the value growth achieved in tobacco in 2006 was prompted by the increased popularity of flavoured tobacco products. Menthol cigarettes, for example, gained share in Guatemala, along with flavoured cigar products and smoking tobacco. In order to take advantage of this trend, various tobacco companies introduced flavoured varieties to increase sales and strengthen their overall competitive position.
Cigars in fashion
Cigar volume sales rose significantly in 2006, continuing a general trend of increases seen over the review period. This trend comes as cheaper cigar brands are made available in the country, and Guatemalans begin to take up a habit which had been almost exclusive to Europeans living in the country.
Resistance to FCTC regulations
Efforts to create new legislation met with little success in Guatemala during 2005, following the ratification of the Framework Convention for Tobacco Control (FCTC). Overall, the initiatives being considered include further advertising restrictions and the establishment of a minimum legal price. However, no new legislation was passed in 2006, and there is little sign of any effective anti-tobacco legislation in the near future, making it doubtful that the FCTC will be highly effective in curbing cigarette consumption.
Smoking tobacco remains small
Despite registering growth, smoking tobacco in Guatemala remained negligible in 2006. This can be explained by low product exposure and the fact that strong sales occur only amongst foreign consumers. According to industry sources, there is little hope that Guatemalans will take to pipe smoking in significant numbers any time soon.
Table of contents
TOBACCO IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarette volume sales declining
Flavoured products on the rise
Cigars in fashion
Resistance to FCTC regulations
Smoking tobacco remains small
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in the Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2001-2006
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 6 Sales of Tobacco by Sector: Volume 2001-2006
Table 7 Sales of Tobacco by Sector: Value 2001-2006
Table 8 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 9 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 10 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 11 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 16 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 24 Sales of Cigarettes by Length 2001-2006
Table 25 Sales of Cigarettes by Pack Size 2001-2006
Table 26 Sales of Cigarettes by Pack Type 2001-2006
Table 27 Cigarettes Company Shares 2002-2006
Table 28 Cigarettes Brand Shares 2003-2006
Table 29 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 30 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 31 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 34 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 36 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 37 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 38 Forecast Sales of Cigarettes by Length 2006-2011
Table 39 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 40 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Sales of Cigars by Subsector: Volume 2001-2006
Table 42 Sales of Cigars by Subsector: Value 2001-2006
Table 43 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 44 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 45 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 46 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 47 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 48 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 49 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 50 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 51 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 52 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 53 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 54 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 55 Company Shares of RYO Tobacco 2002-2006
Table 56 Brand Shares of RYO Tobacco 2003-2006
Table 57 Company Shares of Pipe Tobacco 2002-2006
Table 58 Brand Shares of Pipe Tobacco 2003-2006
Table 59 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 61 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011
OMEGA CIGAR COMPANY SA
Strategic Direction
Key Facts
Summary 2 Omega Cigar Company SA: Key Facts
Company Background
Production BY Factory
Competitive Positioning
TABACOS & PUROS FINOS SA
Strategic Direction
Key Facts
Summary 3 Tabacos & Puros Finos SA: Key Facts
Company Background
Competitive Positioning