Tobacco in Indonesia
Euromonitor International's Tobacco in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 88 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Slower performance with curbed consumer spending
Overall volume performance of tobacco products in Indonesia showed a growth decline in 2006. This was due to inflated daily living costs as a result of the government’s policy to reduce the nation’s fuel subsidies early in the year. There was slow economy growth as a consequence of various national disasters in the latter half of the review period. Mass Indonesian consumers were, therefore, impelled to economise with cheaper alternatives and thriftier consumption.
Excise tax hike imposed yet again
Tobacco products, particularly cigarettes, increasingly became an expensive indulgence for most Indonesian consumers in 2007. This was because of consecutive price increases implemented by the manufacturers as a result of the government’s policy to increase the retail price of cigarettes per stick (HJE) in 2005, and then again in 2006. Manufacturers and retailers made stringent efforts to dampen and lessen the impact of price increases. However, price-sensitive low-income consumers were forced to both cut back on their daily consumption and seek cheaper alternatives.
White cigarettes sector narrows
White cigarettes in Indonesia continued to decline from 2004 to the end of the review period. This was largely due to the minimal marketing activities of international players – namely BAT Indonesia Tbk, PT and Philip Morris Indonesia PT – to promote their brands. Instead, the popularity of kreteks continued to prevail. It surged with intense above-the-line marketing efforts by all major players, as well as attractive product launches. Volume shares of leading white cigarette brands – Marlboro, Ardath and Lucky Strike – subsequently dropped in 2006 with waning consumer interest in the brands.
HM Sampoerna Tbk PT scores high in ‘mild’ cigarettes
‘Mild’ kreteks continued to perform robustly in 2006, as an increasing number of regular kretek smokers shifted to mild kreteks. Despite the presence of numerous mild kretek brands in Indonesia offered at lower price points, Sampoerna A Mild succeeded to outperform these brands. This was due to its first-comer advantage and effective mass media advertisements. A Mild was particularly popular in urban centres, such as Jakarta, where consumers were less price sensitive and were more concerned about brand image and quality.
Consumption is forecast not to drop too drastically
The Indonesian government will implement another hike on the retail price per cigarette stick (HJE) in March 2007. This is to be followed by an additional specific tax per cigarette stick in July 2007. Retail prices of all cigarette products will, consequently, be further raised in 2007. Overall consumption of cigarettes, however, is not anticipated to drop too drastically over the forecast period due to the perceived daily necessity of tobacco for mass Indonesians. The prevalence of illegally traded cigarettes, both in urban and rural areas, will further maintain volume consumption alongside continuous media advertisements and product launches by local major players to stir up consumer interest.
Table of contents
TOBACCO IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slower performance with curbed consumer spending
Excise tax hike imposed yet again
White cigarettes sector narrows
HM Sampoerna Tbk PT scores high in ‘mild’ cigarettes
Consumption is forecast not to drop too drastically
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Table 3 Death by Cause 2001-2006
Legislation
Legislation: Indonesia Law
Health warnings
Duty paid packet marks
Advertising and sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Summary 1 Excise Rates of Tobacco Products 2006
Summary 2 Excise Rates of Tobacco Products 2007
Table 4 Taxation and Duty Levies 2001-2006
Table 5 Average Cigarette Pack Price Breakdown 2006: Brand Examples
Production/Imports/Exports
Table 6 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
Hand-rolled clove cigarettes (SKT)
Table 7 Volume Sales of Hand Rolled Clove Cigarettes (SKT) by Brand 2001-2005
MARKET INDICATORS
Table 8 Deaths from Heart Disease 2001-2006
Table 9 Deaths from Lung Cancer 2001-2006
Table 10 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 11 Sales of Tobacco by Sector: Volume 2001-2006
Table 12 Sales of Tobacco by Sector: Value 2001-2006
Table 13 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 14 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 15 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 16 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
BENTOEL INTERNASIONAL INVESTAMA TBK PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bentoel Internasional Investama Tbk PT: Key Facts
Summary 5 Bentoel Internasional Investama Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 6 Bentoel Prima Tbk, PT: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 7 Bentoel Internasional Investama Tbk PT: Competitive Position 2006
GUDANG GARAM TBK PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Gudang Garam Tbk PT: Key Facts
Summary 9 Gudang Garam Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 10 Gudang Garam Tbk, PT: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 11 Gudang Garam Tbk PT: Competitive Position 2006
NOJORONO TOBACCO INDONESIA PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nojorono Tobacco Indonesia PT: Key Facts
Summary 13 Nojorono Tobacco Indonesia PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 14 Nojorono Tobacco Indonesia PT: Competitive Position 2006
SAMPOERNA TBK PT, HM - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Sampoerna Tbk PT, HM: Key Facts
Summary 16 Sampoerna Tbk PT, HM: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 17 Sampoerna Tbk PT, HM: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 18 Sampoerna Tbk PT, HM: Competitive Position 2006
TARU MARTANI 1918 - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Taru Martani 1918: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 20 Taru Martani 1918: Competitive Position 2006
CIGARETTES IN INDONESIA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 20 Slims/superslims Penetration 2006
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 21 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 22 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 24 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 25 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 28 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 29 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 30 Sales of Cigarettes by Length 2001-2006
Table 31 Sales of Cigarettes by Pack Size 2001-2006
Table 32 Sales of Cigarettes by Pack Type 2001-2006
Table 33 Cigarettes Company Shares 2002-2006
Table 34 Cigarettes Brand Shares 2003-2006
Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 42 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 43 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 44 Forecast Sales of Cigarettes by Length 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 46 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2001-2006
Table 48 Sales of Cigars by Subsector: Value 2001-2006
Table 49 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 50 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 51 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 52 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 53 Company Shares of Cigarillos 2002-2006
Table 54 Brand Shares of Cigarillos 2003-2006
Table 55 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 63 Company Shares of RYO Tobacco 2002-2006
Table 64 Brand Shares of RYO Tobacco 2003-2006
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011