Tobacco in Indonesia
Euromonitor International's Tobacco in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 86 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Subdued market performance amid tightened wallets and excise tax hikes
Overall volume performance of tobacco products faced decline in 2007 with the prevalence of clove cigarettes in the Indonesian market showing signs of slowdown. Consumers are becoming price sensitive due to increasing food prices and are switching from premium brands to sustain their smoking habits. Increasing inflation of fuel prices and tobacco excise tax hikes in March and July 2007 served to put further pressure on consumer spending. Smaller tobacco manufacturers faced the challenge of sustaining demand among low-income consumers with their affordable price points as they keep pace with leading manufacturers’ ability to absorb such shocks.
Gudang Garam takes a tumble
Stellar sales volume growth from arch-rival HM Sampoerna upset the leader of high tar cigarettes, Gudang Garam as it hit rock bottom with dismal volume sales growth of less than 50 billion sticks since the start of the millennium. However, Gudang Garam was able to retain its pole position as brand leader and is wary of HM Sampoerna’s strategic partnership with Philips Morris International, which has proven to been a successful venture with shared manufacturing facilities and integrated distribution channels. Significant competitor growth from Djarum PT also led to it stealing a large portion of Gudang Garam’s share in full-flavoured machine-made clove cigarettes.
Heightened competition with launches of new brands by major players
Major players have been adding new brands to their portfolio in 2007, in an attempt to boost their brand share. Sampoerna Tbk sought to narrow the gap with the leader, Gudung Garam, by introducing Marlboro Mix 9; its first new brand in 18 years in July 2007, with modest success. Bentoel Internasional re-launched its Bentoel Biru brand in early 2007 aimed at middle-income smokers with higher disposable incomes through luxurious-looking packaging and a brand new taste.
Heightened consumer group pressure for the government to step up
Anti-smoking groups, namely Indonesian Consumers Foundation (YLKI) sought legislative action against the Indonesian government during the review period in July 2008 for its reluctance to conform to the Framework Convention on Tobacco Control (FCTC). The lawsuit accuses the government of not taking stricter measures to curb the proliferation of smoking in society which has taken a toll on the health of the Indonesian population. Further legislation is warranted by these consumer groups for the government to take stern measures to limit the influence of tobacco companies on society.
Forecast consumption of cigarettes to face gradual growth
With another possible significant hike in retail prices for tobacco products on the horizon, overall consumption of cigarettes is anticipated to gradually increase over the forecast period as compared to the review period, which saw sturdy growth with growing disposable incomes. Consumers are becoming more discerning with more choices and varieties available, while Indonesians living in rural regions have a strong propensity to switch to cheaper non-duty paid cigarettes. The growth is propped up by emerging interest in low tar and low nicotine cigarettes among urban consumers.
Table of contents
TOBACCO IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Subdued market performance amid tightened wallets and excise tax hikes
Gudang Garam takes a tumble
Heightened competition with launches of new brands by major players
Heightened consumer group pressure for the government to step up
Forecast consumption of cigarettes to face gradual growth
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Legislation: Indonesian Law
Litigation
Taxation and Duty Levies
Summary 1 Excise Rates of Tobacco Products 2007
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown 2007: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes 2003-2007
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2002-2007
Table 8 Sales of Tobacco by Sector: Value 2002-2007
Table 9 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 10 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 11 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 12 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
BAT INDONESIA TBK, PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 BAT Indonesia TBK, PT: Key Facts
Summary 4 BAT Indonesia TBK, PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 5 BAT Indonesia TBK, PT: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 6 BAT Indonesia TBK, PT: Competitive Position 2007
BENTOEL INTERNASIONAL INVESTAMA TBK PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bentoel Internasional Investama Tbk PT: Key Facts
Summary 8 Bentoel Internasional Investama Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 9 Bentoel Internasional Investama Tbk PT: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 10 Bentoel Internasional Investama Tbk PT: Competitive Position 2007
DJARUM PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Djarum PT: Key Facts
Summary 12 Djarum PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 13 Djarum PT: Competitive Position 2007
GUDANG GARAM TBK PT - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Gudang Garam Tbk PT: Key Facts
Summary 15 Gudang Garam Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 16 Gudang Garam Tbk PT: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 17 Gudang Garam Tbk PT: Competitive Position 2007
SAMPOERNA TBK PT, HM - TOBACCO - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Sampoerna TBK PT, HM: Key Facts
Summary 19 Sampoerna TBK PT, HM: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 20 Sampoerna TBK PT, HM: Production Statistics by Factory (billion sticks)
COMPETITIVE POSITIONING
Summary 21 Sampoerna TBK PT, HM: Competitive Position 2007
CIGARETTES IN INDONESIA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New product developments
PROSPECTS
SECTOR DATA
Table 16 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 17 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 25 Sales of Cigarettes by Length 2002-2007
Table 26 Sales of Cigarettes by Regular/Slim 2006-2007
Table 27 Sales of Cigarettes by Pack Size 2002-2007
Table 28 Sales of Cigarettes by Pack Type 2002-2007
Table 29 Cigarettes Company Shares 2003-2007
Table 30 Cigarettes Brand Shares 2004-2007
Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 35 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 36 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 40 Forecast Sales of Cigarettes by Length 2007-2012
Table 41 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 42 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 43 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 44 Sales of Cigars by Subsector: Volume 2002-2007
Table 45 Sales of Cigars by Subsector: Value 2002-2007
Table 46 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 47 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 48 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 49 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 50 Company Shares of Cigarillos 2003-2007
Table 51 Brand Shares of Cigarillos 2004-2007
Table 52 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 54 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 56 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 57 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 58 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 59 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 60 Company Shares of RYO Tobacco 2003-2007
Table 61 Brand Shares of RYO Tobacco 2004-2007
Table 62 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 63 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 64 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 65 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012