Tobacco in Iran
Euromonitor International's Tobacco in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 68 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarettes still strongly performing
The tobacco industry has continued to grow in 2007, due to the high number of smokers in Iran. Above 27% of the total population are smokers, in 2007. This makes Iran one of the most important tobacco markets in the Middle East. The main driver of growth is the country’s booming young population and intensifying activities of the global market players.
Smoking ban in public areas becoming tighter
At the end of 2007, the Ministry of Health & Medical Education introduced a strict smoking ban in all public areas including public buildings, hotels, restaurants, coffee shops and teahouses. Traditional Iranian water pipes (ghalyoun) used in teahouses have also been banned. The ban is monitored by Ministry officials and the police, which have been instructed to give a warning to any establishment breaking the law and to temporarily close or permanently close an establishment for a repeat offence.
Global companies playing a major role
Iranian Tobacco Company leads the tobacco industry in Iran and all tobacco-related activities take place under its strict control, but global players hold a significant market share. British American Tobacco and Japan Tobacco are the leading global players in Iran, with a combined volume share of cigarette sales of around 46% in 2007, with Iranian Tobacco Company leading with 29% and the rest in the hands of other foreign players. With agreements between Iranian Tobacco Company and the global manufacturers, the latter have a better chance to grow their business in Iran as the import process has eased, whilst they are using also Iranian Tobacco Company for the domestic production of their own products.
New regulations limiting street sales
In 2007, the government has introduced new regulations regarding tobacco distribution. Distribution was one of the most important issues discussed by the Ministry of Health & Medical Education. In this respect, street sales from kiosks and newsagents should be completely stopped and distribution only through outlets with official permission from the Ministry. Since this ruling is not working entirely, street sales have not disappeared completely but the impact of this ruling is evident.
WHO-Tobacco Control Programme gains in importance in Iran
Since Iran has joined the WHO-Tobacco Control Programme, the Iran Anti-Tobacco Association (IATA) has become more active in the country. The association’s major activities are placing billboards in the cities stating the harmful effects of smoking on others. They also feature on TV and radio. The emphasis is on the family life of smokers and the dangers of smoking on their children. In addition, the association was very active in restricting smoking in public areas. Every year, it provides a number of programmes for anti-smoke day, which raise people’s awareness on the hazardous effects of smoking.
Table of contents
TOBACCO IN IRAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes still strongly performing
Smoking ban in public areas becoming tighter
Global companies playing a major role
New regulations limiting street sales
WHO-Tobacco Control Programme gains in importance in Iran
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2002-2007
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes 2007
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 6 Sales of Tobacco by Sector: Volume 2002-2007
Table 7 Sales of Tobacco by Sector: Value 2002-2007
Table 8 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 9 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 10 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 11 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 12 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Summary 2 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 16 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 24 Sales of Cigarettes by Length 2002-2007
Table 25 Sales of Cigarettes by Regular/Slim 2006-2007
Table 26 Sales of Cigarettes by Pack Size 2002-2007
Table 27 Sales of Cigarettes by Pack Type 2002-2007
Table 28 Cigarettes Company Shares 2003-2007
Table 29 Cigarettes Brand Shares 2004-2007
Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 38 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 39 Forecast Sales of Cigarettes by Length 2007-2012
Table 40 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 41 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 42 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 43 Sales of Cigars by Subsector: Volume 2002-2007
Table 44 Sales of Cigars by Subsector: Value 2002-2007
Table 45 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 46 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 47 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 48 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 49 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 50 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 51 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 53 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 54 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 55 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 56 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 57 Company Shares of Pipe Tobacco 2003-2007
Table 58 Brand Shares of Pipe Tobacco 2004-2007
Table 59 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 61 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012
IRAN TOBACCO COMPANY
Strategic Direction
Key Facts
Summary 3 Iranian Tobacco Company: Key Facts
Company Background
Production by Factory
Competitive Positioning
Summary 4 Iran Tobacco Company: Competitive Position 2007
MIDDLE EAST TOBACCO CO
Strategic Direction
Key Facts
Summary 5 Middle East Tobacco Co: Key Facts
Company Background
Production by Factory
Competitive Positioning
Summary 6 Middle East Tobacco Co: Competitive Position 2007