Tobacco in Ireland
Euromonitor International's Tobacco in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 83 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Government interaction hinders tobacco’s growth rate
In 2006, the Irish government raised the price of a pack of 20 cigarettes by EUR0.50, through additional taxes. The unit price of one cigarette increased from approximately EUR0.31 in 2005 to EUR0.34 currently. This forced value growth to drastically exceed volume growth in 2006. The increase in cigarette prices reduced the volume growth rate of tobacco in Ireland from what it would have been if the legislation had not been adopted. However, at this price differential, the elasticity of demand remained buoyant. In addition, from 31 May 2007, it will be illegal to sell cigarettes in packs of less than 20. The sale of confectionery that resembles tobacco products will also become illegal from that date. The Office’s CEO, Éamonn Rossi, said that the decision to proceed with the abolition of the 10 cigarette pack size, combined with the EUR0.50 increase in the price of 20 cigarettes, will be a great boost to the campaign to tackle smoking among children and young people in Ireland.
Gallaher dominates the tobacco market
Gallaher (Dublin) Ltd was the market leader in the highest revenue-earning sector of tobacco – cigarettes. The company held a strong brand portfolio, headed by Benson & Hedges and Silk Cut. The company also held the leadership position in cigars. Its strongest brand, by far, was Hamlet. The annual revenue of Gallaher’s exceeded that of P J Carroll & Co Plc and John Player and Sons, combined.
RYO tobacco experiences the largest growth
Rolling tobacco became fashionable in 2006, and achieved a very dynamic and healthy growth rate in volume terms. RYO tobacco continued to be very popular within an environment where cigarette prices remained high. This was especially true where smokers on a budget were able to control the volume of tobacco consumed in each cigarette. John Player & Sons benefited most from this trend. The company owns the two most popular brands of RYO tobacco (Drum and Golden Virginia) as well as the nation’s best selling rolling papers (Rizla).
High levels of immigration affect the cigarettes sector in Ireland
Immigration into Ireland had a strong impact on the cigarettes sector in 2006, as most of the new smokers in the country were non-native. With 9% of Ireland’s population being immigrants and a net migration of 47,000 people per year, Ireland’s tobacco market has been awarded a ‘fresh’ demographic to pursue. It should be noted, however, that the indigenous population of Ireland is actually smoking less, but an increasing number of immigrants from the new EU ascension nations are smoking, and are also heavy smokers. Cigarette prices are only a third in those nations (EUR2.50/pack as opposed to EUR7.05/pack in Ireland), so as a result, the smuggling of cigarettes from those countries has strikingly increased the non-duty cigarette market.
Pipe tobacco experiences the largest decline in volume
Pipe tobacco remained a declining product in Ireland. It was the preserve of older consumers, with few new consumers coming through. Volume sales declined steadily over the review period. Value sales remained steady due to a combination of increased taxation and general manufacturer price increases, and this reflected the niche status of the product. Pipe tobacco will continue to fade out over the forecast period, as consumers either die or quit the habit.
Table of contents
TOBACCO IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Government interaction hinders tobacco’s growth rate
Gallaher dominates the tobacco market
RYO tobacco experiences the largest growth
High levels of immigration affect the cigarettes sector in Ireland
Pipe tobacco experiences the largest decline in volume
OPERATING ENVIRONMENT
Smoking population
Table 1 Cigarette Smoking Frequency as a Percentage of Total Smokers
Death by cause
Legislation
Tar
Health warnings
Duty paid packet marks
Advertising and sponsorship
Smoking in public places
Litigation
Taxation and duty levies
Table 2 Cigarettes Taxation and Duty Levies 2001-2006
Table 3 Average Cigarette Pack Price Breakdown: July 2006
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes
The role and effect of cannabis/marijuana
MARKET INDICATORS
Table 5 Deaths by Diseases of the Respiratory System 2001-2006
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
CARROLL & CO PLC, P J - TOBACCO - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 P J Carroll & Co Plc: Key Facts
Summary 3 P J Carroll & Co Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 P J Carroll & Co Plc: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 P J Carroll & Co Plc: Competitive Position 2006
GALLAHER (DUBLIN) LTD - TOBACCO - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Gallaher (Dublin) Ltd: Key Facts
Summary 7 Gallaher (Dublin) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 Gallaher (Dublin) Ltd: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 9 Gallaher (Dublin) Ltd: Competitive Position 2006
PLAYER & SONS, JOHN - TOBACCO - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 John Player & Sons: Key Facts
Summary 11 John Player & Sons: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 12 John Player & Sons: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 13 John Player & Sons: Competitive Position 2006
CIGARETTES IN IRELAND
Headlines
Trends
Illicit trade (Cigarettes)
Cigarettes: price bands
Cigarettes: filter splits
Table 18 Slims/superslims Penetration
Cigarettes: pack splits
COMPETITIVE LANDSCAPE
Summary 14 Cigarettes: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 15 Cigars: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 50 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 51 Company Shares of Cigarillos 2002-2006
Table 52 Brand Shares of Cigarillos 2003-2006
Table 53 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 61 Company Shares of RYO Tobacco 2002-2006
Table 62 Brand Shares of RYO Tobacco 2003-2006
Table 63 Company Shares of Pipe Tobacco 2002-2006
Table 64 Brand Shares of Pipe Tobacco 2003-2006
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011