Tobacco in Italy
Euromonitor International's Tobacco in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 83 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Partial recovery of cigarette volume sales
In 2006 cigarettes registered volume growth for the first time since 2001, thereby closing a period in which smoking bans and price increases forced a significant decrease in consumption. The main factors that contributed to the increase in cigarette consumption in 2006 were ascribed to the appearance of appropriate smoking areas in many public places, a mild autumn, and a general increase in consumption, following the slight recovery of the Italian economy.
Cigars and smoking tobacco register strong volume growth
Cigars and smoking tobacco experienced strong volume sales in 2006. RYO tobacco continued to benefit from the rise in cigarette prices to register the most dynamic volume growth. In fact, the introduction of a minimum price for cigarettes in 2005, calculated from the MPPC (Most Popular Price Category), continually shifted cigarette prices upwards, thereby favouring mid-priced cigarettes and cheaper alternatives such as RYO tobacco and cigarillos.
Smoking tobacco and cigars, led by RYO tobacco and cigarillos, will continue to register volume growth over the forecast period, although at a slower pace than in 2006. As a consequence, the Italian government might adopt further legislation to prevent a shift from the consumption of cigarettes to RYO tobacco. The government’s concern was made clear by the increase in RYO tobacco excise tax in 2005.
Expected increase in litigation against tobacco manufacturers
In 2005, the first legal case of compensation against a tobacco company, at the expense of Ente Tabacchi Italiani SpA (ETI) (now British American Tobacco Italia SpA (BAT)), in favour of an Italian victim of a smoking-related disease, has opened the path to further litigation in the future. The Italian consumer association, Codacons, supplies an on-line evaluation service to assist people affected by smoking-related diseases to bring litigation against tobacco companies.
Philip Morris and BAT continue to dominate in cigarettes in 2006
There were no substantial changes in the overall cigarette volume shares held by the main players in 2006.
Philip Morris Italia SpA remained the leading player in cigarettes, registering a slight increase in volume share. While BAT experienced a slight decline in volume share in 2006, the third ranked player, JT International Italia Srl, registered a slight increase in share, though it remains well behind the two leading players. The levelling of prices imposed by the minimum price decree in 2005 favoured the performance of mid-priced cigarettes at the expense of economy cigarettes, though the latter continued to account for the largest volume share of sales in 2006.
BAT sells the Toscano cigar brand to the Maccaferri Group
In 2006, BAT sold its Toscano cigar business to the Bologna-based Maccaferri Group for EUR95 million. BAT’s plans to concentrate on its key brands in cigarettes and smoking tobacco, and on its international and national cigarette brands in particular, with well recognised brands such as Dunhill extended into cigars.
Table of contents
TOBACCO IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Partial recovery of cigarette volume sales
Cigars and smoking tobacco register strong volume growth
Expected increase in litigation against tobacco manufacturers
Philip Morris and BAT continue to dominate in cigarettes in 2006
BAT sells the Toscano cigar brand to the Maccaferri Group
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in the Population aged 15+ 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies / Cigarettes
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2001-2006
Table 7 Deaths from Heart Disease 2001-2006
Table 8 Deaths from Lung Cancer 2001-2006
Table 9 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2001-2006
Table 11 Sales of Tobacco by Sector: Value 2001-2006
Table 12 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 13 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 15 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
BRITISH AMERICAN TOBACCO ITALIA SPA - TOBACCO - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Italia SpA: Key Facts
Summary 3 British American Tobacco Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 British American Tobacco Italia SpA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Italia SpA: Competitive Position 2006
IMPERIAL TOBACCO ITALY SRL - TOBACCO - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Imperial Tobacco Italy Srl: Key Facts
Summary 7 Imperial Tobacco Group Inc*: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 Imperial Tobacco Italy Srl: Competitive Position 2006
JT INTERNATIONAL ITALIA SRL - TOBACCO - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 JT International Italia Srl: Key Facts
Summary 10 Japan Tobacco International*: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 11 JT International Italia Srl: Competitive Position 2006
PHILIP MORRIS ITALIA SPA - TOBACCO - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Philip Morris Italia SpA: Key Facts
Summary 13 Philip Morris International Inc*: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 14 Philip Morris Italia SpA: Competitive Position 2006
CIGARETTES IN ITALY
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 19 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 15 Cigarettes: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 20 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 21 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 24 Sales of Cigarettes by Price Band: %Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 28 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 29 Sales of Cigarettes by Length 2001-2006
Table 30 Sales of Cigarettes by Pack Size 2001-2006
Table 31 Sales of Cigarettes by Pack Type 2001-2006
Table 32 Cigarettes Company Shares 2002-2006
Table 33 Cigarettes Brand Shares 2003-2006
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Price Band: %Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 43 Forecast Sales of Cigarettes by Length 2006-2011
CIGARS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 16 Cigars: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 44 Sales of Cigars by Subsector: Volume 2001-2006
Table 45 Sales of Cigars by Subsector: Value 2001-2006
Table 46 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 47 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 48 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 49 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 50 Company Shares of Cigarillos 2002-2006
Table 51 Brand Shares of Cigarillos 2003-2006
Table 52 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 53 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 17 Smoking Tobacco: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 56 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 57 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 60 Company Shares of RYO Tobacco 2002-2006
Table 61 Brand Shares of RYO Tobacco 2003-2006
Table 62 Company Shares of Pipe Tobacco 2002-2006
Table 63 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 64 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 65 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011