Tobacco in Kazakhstan
Euromonitor International's Tobacco in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 83 | Publication date: Oct 2009
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Executive summary
Lower tar cigarettes drive sales growth in 2008
Cigarettes in Kazakhstan recorded positive retail volume and value growth in 2008. Both ultra low and low tar cigarettes continued to register strong retail volume and value growth thereby boosting overall sales. High tar cigarettes experienced a decline in retail volume sales as consumers switch to lower tar alternatives.
Cigars are becoming popular
Cigars are enjoying increasing popularity with smokers. Cigars registered the fastest retail volume and value growth in 2008. It is common to see cigars and cigarillos in supermarkets and cigars are no longer restricted to tobacco specialists and high-end restaurants and hotels. Along with cigars, tobacco accessories are becoming popular and stylish too, including lighters, packs and dishes.
Anti-tobacco campaigns are increasingly vocal
Consumers became increasingly educated about tobacco in 2008, due to the strong efforts of governmental organisations. There was a strong anti-tobacco campaign and several proposals to amend the existing law on tobacco. Government organisations are recommending higher taxes and additional restrictions on advertising and smoking in public places. In addition, a national coalition advocating a “smoke-free Kazakhstan” was formed.
Growth is expected to continue over the forecast period
Newly enacted legislation is not expected to have a major impact on the tobacco industry over the forecast period. Although an increasing number of consumers are becoming more aware of the harmful effects of smoking, retail volume and value sales are predicted to continue to grow strongly. Smoking restrictions in public places are not expected to prompt individuals to extend similar restrictions in their own homes, or to have a negative impact on consumption.
Table of contents
TOBACCO IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Lower tar cigarettes drive sales growth in 2008
Cigars are becoming popular
Anti-tobacco campaigns are increasingly vocal
Growth is expected to continue over the forecast period
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Death by Cause (2002)
LEGISLATION
Legislative overview/FCTC ratification
Minimum legal smoking age
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 4 Taxation and Duty Levies
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 6 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 2 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
Competitive Landscape
New Product Developments
Summary 3 Cigarettes - New Product Launches 2008
Prospects
Sector Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 17 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 25 Sales of Cigarettes by Length 2003-2008
Table 26 Sales of Cigarettes by Regular/Slim 2006-2008
Table 27 Sales of Cigarettes by Pack Size 2003-2008
Table 28 Sales of Cigarettes by Pack Type 2003-2008
Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cigarettes Company Shares 2004-2008
Table 31 Cigarettes Brand Shares 2005-2008
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 42 Forecast Sales of Cigarettes by Length 2008-2013
Table 43 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 46 Sales of Cigars by Subsector: Volume 2003-2008
Table 47 Sales of Cigars by Subsector: Value 2003-2008
Table 48 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 49 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 50 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 51 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 52 Company Shares of Cigarillos 2004-2008
Table 53 Brand Shares of Cigarillos 2005-2008
Table 54 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 55 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 63 Company Shares of RYO Tobacco 2004-2008
Table 64 Brand Shares of RYO Tobacco 2005-2008
Table 65 Company Shares of Pipe Tobacco 2004-2008
Table 66 Brand Shares of Pipe Tobacco 2005-2008
Table 67 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO
Headlines
GALLAHER KAZAKHSTAN LLP
Strategic Direction
Key Facts
Summary 4 Gallaher Kazakhstan LLP: Key Facts
Summary 5 Gallaher Kazakhstan LLP: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Gallaher Kazakhstan LLP: Competitive Position 2008
JTI CENTRAL ASIA
Strategic Direction
Key Facts
Summary 7 JTI Central Asia: Key Facts
Summary 8 JTI Central Asia: Operational Indicators
Company Background
Competitive Positioning
Summary 9 JTI Central Asia: Competitive Position 2008
PHILIP MORRIS KAZAKHSTAN LLP
Strategic Direction
Key Facts
Summary 10 Philip Morris Kazakhstan LLP: Key Facts
Summary 11 Philip Morris Kazakhstan LLP: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Philip Morris Kazakhstan LLP: Competitive Position 2008