Tobacco in Macedonia
Euromonitor International's Tobacco in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 63 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Market growth trend set to reverse
After heavy decline in 2006, volume sales of tobacco in Macedonia are showing signs of recovering. Volume growth is still declining but with lower percentage points. The main reason for this is increased health awareness regarding the negative effects of tobacco. These effects are even stated on tobacco product packaging, more obviously than in the past. Moreover, in 2008 Government undertook a new anti-smoking campaign, both with tightened regulations and media advertising. Still, with 39% of the Macedonian population consuming tobacco products in 2007, smoking is likely to remain a widespread habit for some time.
Tightened anti-smoking regulations
The Macedonian government amended the Law on Tobacco and Tobacco Products and the Anti-smoking Law in March 2008, launching an intensified nationwide campaign against smoking. Starting in mid-2009, cigarette packs will be required to depict photos of smokers’ diseased organs. From the beginning of 2010, smoking will be prohibited in all public places including pubs, night clubs, offices, halls, waiting rooms etc.
Smokers smoke less
Despite the small decline in the number of smokers in 2007, volume sales of cigarettes decreased much more rapidly. It is due to the fact that active smokers tried to reduce their consumption, primarily due to health concerns but also for cost savings. This was especially noticeable for high tar cigarettes, which saw the largest decrease in volume sales in 2007.
Cigarettes remain the dominant tobacco products
Cigarettes are by far the most prominent type of tobacco product in Macedonia. Cigar and cigarillo sales are negligible, and these products are usually consumed on special occasions rather than regularly. Other types of tobacco products (smoking tobacco, pipe tobacco, RYO tobacco, snus etc) are not present in the country, mostly because of the still affordable retail price of cigarettes, which are the traditional and most convenient means of tobacco consumption for consumers in Macedonia.
Rodeo rides at the top
Tutunski Kombinat Skopje ad is the dominant company in tobacco in Macedonia, accounting for 62% of cigarettes volume sale in 2007. Its “Rodeo” brand was the most popular brand in the country, growing its volume share a percentage point in 2007 to reach 37%. In second place was “Boss”, another brand from the same producer, which had a 12% share.
Table of contents
TOBACCO IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market growth trend set to reverse
Tightened anti-smoking regulations
Smokers smoke less
Cigarettes remain the dominant tobacco products
Rodeo rides at the top
OPERATING ENVIRONMENT
Smoking prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by cause
Legislation
Legislation
Health warnings
Duty paid packet marks
Advertising & sponsorship
Smoking in public places
Litigation
Taxation and duty levies
Table 3 Taxation and Duty Levies 2003-2007
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 5 Trade Statistics – Cigarettes 2002-2007
The role and effect of cannabis/marijuana
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2002-2007
Table 8 Sales of Tobacco by Sector: Value 2002-2007
Table 9 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 10 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 11 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 12 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Illicit trade (cigarettes)
Cigarettes: price bands
Cigarettes: filter splits
Cigarettes: pack splits
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 17 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 20 Sales of Cigarettes by Price Band: %Volume Breakdown 2002-2007
Table 21 Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2002-2007
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 25 Sales of Cigarettes by Length 2002-2007
Table 26 Sales of Cigarettes by Regular/Slim 2006-2007
Table 27 Sales of Cigarettes by Pack Size 2002-2007
Table 28 Sales of Cigarettes by Pack Type 2002-2007
Table 29 Cigarettes Company Shares 2003-2007
Table 30 Cigarettes Brand Shares 2004-2007
Table 31 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 32 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 34 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 35 Forecast Sales of Cigarettes by Price Band: %Volume Breakdown 2007-2012
Table 36 Forecast Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2007-2012
Table 38 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 39 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 40 Forecast Sales of Cigarettes by Length 2007-2012
Table 41 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 42 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 43 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Cigars by Subsector: Volume 2002-2007
Table 45 Sales of Cigars by Subsector: Value 2002-2007
Table 46 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 47 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 48 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 49 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 50 Company Shares of Cigarillos 2003-2007
Table 51 Brand Shares of Cigarillos 2004-2007
Table 52 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 53 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 54 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 55 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO
TUTUNSKI KOMBINAT SKOPJE AD
Strategic Direction
Key Facts
Summary 2 Tutunski Kombinat Skopje ad: Key Facts
Summary 3 Tutunski Kombinat Skopje ad: Operational Indicators 2006-2007
Company Background
Production by Factory
Competitive Positioning
Summary 4 Tutunski Kombinat Skopje ad: Competitive Position 2007
TUTUNSKI KOMBINAT PRILEP AD
Strategic Direction
Key Facts
Summary 5 Tutunski Kombinat Prilep ad: Key Facts
Summary 6 Tutunski Kombinat Prilep ad: Operational Indicators 2005-2007
Company Background
Production by Factory
Competitive Positioning
Summary 7 Tutunski Kombinat Prilep ad: Competitive Position 2007
TUTUNSKI KOMBINAT KUMANOVO
Strategic Direction
Key Facts
Summary 8 Tutunski Kombinat Kumanovo: Key Facts
Company Background
Production by Factory
Competitive Positioning