Tobacco in Malaysia
Euromonitor International's Tobacco in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 85 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Increase in premium cigars, whilst mass marketed cigars are on the decline
Major distributors of premium cigars, such as Trinidad Group of Companies reported strong, double-digit growth for premium cigars in 2007 compared with previous years. This could be due to the stronger economy in the country, which is leading to higher disposable incomes. Moreover, as cigar appreciation grows amongst the younger generation, due to wider exposure to a variety of cigar brands which are easily available in mass marketed distribution channels, many are scaling up in their choice of cigars, as they begin to give priority to taste and quality. On the other hand, distributors of economy, mass marketed cigars such as TAG Venture, Kuala Lumpur and Syarikat Yuen Trading Sdn Bhd are reporting a slump in the cigar trade as higher taxes and the capriciousness of consumer tastes is leading to uncertain demand and a slump. Consumers of economy cigars, unlike consumers of premium cigars, are more likely to be affected by higher prices, since the taxation rate is a blanket imposition instead of staggered according to value. Moreover, price increases are more of an issue with them than with consumers of premium cigars. Furthermore, consumers of premium cigars tend to be real enthusiasts who do not see price changes as a big issue.
Branded cigarettes in Malaysia continue to be affected by illicit trade
It is widely believed that over 20% of the cigarettes retailed in Malaysia are contraband or smuggled products. This is because the trade is so lucrative that smugglers are willing to risk being caught just to get a share of the pie. Moreover, enforcement tends to be random rather than on a consistent basis. Furthermore, Malaysia also neighbours countries such as Thailand and Indonesia, where most of the smuggling activities take place. Easy movement between people from these countries makes it easier for smuggling to take place. The big three players in cigarettes in Malaysia noted a decline in the performance of their brands, as cheap illicitly traded cigarettes remain easily accessible to the public.
RYO continues to proliferate despite cheap cigarettes
Despite the proliferation of cheap locally made cigarettes in Malaysia, Malaysian smokers continue to go for RYO cigarettes due to a desire to have a wide variety of flavours from which to choose. Malaysians have a sweet tooth in general, and prefer sweet and aromatic tobacco flavours and smells. Moreover, with RYO cigarettes the smoker can have a choice of different flavoured sticks. As an extension to the RYO category, make-your-own (MYO) cigarettes have recently been introduced to the Malaysian market. While RYO may decline slightly in 2007 due to the incursion of cheap cigarettes and illicit trade, it is likely to improve over the forecast period.
Greater consolidation of brands amongst key players in Malaysian tobacco
The major cigarette multinational manufacturers as well as distributors of tobacco products spent the greater part of 2007 streamlining their operations. This was done in view of the need to improve the declining growth rate for tobacco products in Malaysia and create better brand identification and awareness amongst smokers of the various tobacco products in Malaysia, as well as improve product range and quality.
Pipe smoking a growing trend in Malaysia
Gone are the days when pipe smoking was associated with retired military officers and middle aged people. Due to lifestyle changes, better access to information due to the internet and health-consciousness, an increasing number of young smokers are turning to pipe smoking, as it is perceived to be cleaner and healthier. Moreover, many are attracted to the sweet and aromatic smell of pipe smoke. As it is not illegal to advertise pipe accessories in Malaysia, it may be possible for manufacturers to take advantage of this leeway to further promote pipe smoking as an alternative tobacco product.
Table of contents
TOBACCO IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increase in premium cigars, whilst mass marketed cigars are on the decline
Branded cigarettes in Malaysia continue to be affected by illicit trade
RYO continues to proliferate despite cheap cigarettes
Greater consolidation of brands amongst key players in Malaysian tobacco
Pipe smoking a growing trend in Malaysia
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2002-2007
Table 8 Sales of Tobacco by Sector: Value 2002-2007
Table 9 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 10 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 11 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 12 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
BRITISH AMERICAN TOBACCO (MALAYSIA) BERHAD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco (Malaysia) Berhad: Key Facts
Summary 3 British American Tobacco (Malaysia) Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 British American Tobacco (Malaysia) Berhad: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 British American Tobacco (Malaysia) Berhad: Competitive Position 2007
JT INTERNATIONAL TRADING SDN BHD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 JT International Trading Sdn Bhd: Key Facts
Summary 7 JT International Trading Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 JT International Trading Sdn Bhd: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 9 JT International Trading Sdn Bhd: Competitive Position 2007
SYARIKAT YUEN TRADING SDN BHD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Syarikat Yuen Trading Sdn Bhd: Key Facts
Summary 11 Syarikat Yuen Trading Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Syarikat Yuen Trading Sdn Bhd: Competitive Position 2007
TAG VENTURE, KUALA LUMPUR - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS:
Summary 13 TAG Ventures Sdn Bhd: Key Facts
Summary 14 TAG Venture Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 TAG Venture Sdn Bhd: Competitive Position 2007
TRINIDAD GROUP OF COMPANIES - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Trinidad Group of Companies: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Trinidad Group of Companies: Competitive Position 2007
CIGARETTES IN MALAYSIA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 16 Slims/superslims Penetration
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 17 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 18 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 24 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 26 Sales of Cigarettes by Length 2002-2007
Table 27 Sales of Cigarettes by Regular/Slim 2006-2007
Table 28 Sales of Cigarettes by Pack Size 2002-2007
Table 29 Sales of Cigarettes by Pack Type 2002-2007
Table 30 Cigarettes Company Shares 2003-2007
Table 31 Cigarettes Brand Shares 2004-2007
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 41 Forecast Sales of Cigarettes by Length 2007-2012
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 43 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 44 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2002-2007
Table 46 Sales of Cigars by Subsector: Value 2002-2007
Table 47 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 48 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 49 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 50 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 51 Company Shares of Cigarillos 2003-2007
Table 52 Brand Shares of Cigarillos 2004-2007
Table 53 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 54 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 57 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 58 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 61 Company Shares of RYO Tobacco 2003-2007
Table 62 Brand Shares of RYO Tobacco 2004-2007
Table 63 Company Shares of Pipe Tobacco 2003-2007
Table 64 Brand Shares of Pipe Tobacco 2004-2007
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012