Tobacco in Malaysia
Euromonitor International's Tobacco in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 82 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Number of smoking population increases
The smoking population in Malaysia continued to increase in 2007, albeit at a slower rate because of the slightly decreasing number of smokers. The increase in the smoking population was mainly due to the young. Approximately 480,000 people, or 8% of an estimated six million smokers in Malaysia were female. From a social standpoint, the prevalence of young and young female smokers is expected to increase because the high smoking prevalence makes smoking acceptable and almost akin to a norm in Malaysia.
Illicit trade cigarettes constitutes an estimated 20% of total retail volume
As the government imposed taxes and increased the prices of cigarettes, the demand for counterfeit cigarettes in Malaysia also increased. In 2006, illicit trade cigarettes comprised of one fifth of the total retail volume. The government is currently undertaking stricter measures against contraband cigarettes, and higher fines are imposed on smokers that smoke illegal trade cigarettes in Malaysia. Despite this, the consumption of contraband cigarettes is expected to continue with the perceived weak enforcements of these measures by the government.
Economy priced products face threat from cheaper cigarettes
An additional increasing trend was the easy access to purchasing loose cigarettes and contraband at a lower price than economy products. A pack of 20 cigarettes that retailed for RM7.40 (US$2.1, €1.8), could sell for as little as RM3.00 (US$0.86, €0.71). This was also due to the fact that in Malaysia a large proportion of cigarettes are traditionally sold through street vendors and privately owned restaurants at half the price as in large retailers. Cheaper cigarettes that dominated in Malaysian were Saat, Promax and Fisher, selling for as little as RM1.50. As a result, value for money cigarettes, such as Pall Mall, faced a huge threat from emerging fake and cheap cigarettes.
Demand for RYO increases in tandem with price hike of cigarettes
The government raises taxes annually on cigarettes to curb smoking in line with a World Bank report stating that purchases could decrease by approximately 8% if cigarette prices are increased by 10%. However, with such increases in the retail price of cigarettes, consumers would turn to cheaper alternatives such as RYO. Retail sales of RYO are expected to increase, and hence boost sales of tobacco products over the forecast period.
Small local manufacturers pose a great threat to top three manufacturers
The top three kings of cigarettes manufacturers in Malaysia are facing hard times, as there have been threats from small local manufacturers of cigarettes. Small local cigarettes manufacturers tend to cater to the needs of the local demographic in Malaysia and are very competitive in price. Cheaper cigarettes are produced to cater for the demand of smokers with lower income, as these constitute the smoking population in Malaysia.
Table of contents
TOBACCO IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Number of smoking population increases
Illicit trade cigarettes constitutes an estimated 20% of total retail volume
Economy priced products face threat from cheaper cigarettes
Demand for RYO increases in tandem with price hike of cigarettes
Small local manufacturers pose a great threat to top three manufacturers
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health warnings
Duty-paid packet marks
Advertising and sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
BRITISH AMERICAN TOBACCO (MALAYSIA) BERHAD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco (Malaysia) Berhad: Key Facts
Summary 3 British American Tobacco (Malaysia) Berhad: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 British American Tobacco (Malaysia) Berhad: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 British American Tobacco (Malaysia) Berhad: Competitive Position 2006
JT INTERNATIONAL TRADING SDN BHD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 JT International Trading Sdn Bhd: Key Facts
Summary 7 JT International Trading Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 JT International Trading Sdn Bhd: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 9 JT International Trading Sdn Bhd: Competitive Position 2006
PHILIP MORRIS (MALAYSIA) SDN BHD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Phillip Morris (Malaysia) Sdn Bhd: Key Facts
Summary 11 Phillip Morris (Malaysia) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 12 Phillip Morris (Malaysia) Sdn Bhd: Competitive Position 2006
SYARIKAT YUEN TRADING SDN BHD - TOBACCO - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Syarikat Yuen Trading Sdn Bhd: Key Facts
Summary 14 Syarikat Yuen Trading Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CIGARETTES IN MALAYSIA
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 18 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 50 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 51 Company Shares of Cigarillos 2002-2006
Table 52 Brand Shares of Cigarillos 2003-2006
Table 53 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 61 Company Shares of RYO Tobacco 2002-2006
Table 62 Brand Shares of RYO Tobacco 2003-2006
Table 63 Company Shares of Pipe Tobacco 2002-2006
Table 64 Brand Shares of Pipe Tobacco 2003-2006
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011