Tobacco in Mexico
Euromonitor International's Tobacco in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 98 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Negative factors depress tobacco volume consumption in 2008
During the last quarter of 2008 a number of negative factors started to impact tobacco consumption. Despite the expected increase in the population that is legally able to smoke in 2009, the cumulative effects of recently approved anti-smoking legislation for public places, an increase in IEPS tax, and further restrictions on the marketing of tobacco products and the effects of the world economic crisis on Mexico are all expected to drive down consumption in the short term.
Anti-smoking law for public places comes into effect in 2008
The much publicised anti-smoking law which restricts smoking in public places came into effect at a federal level in August 2008. Much media attention and controversy surrounds this law, especially in the consumer foodservice (CFS) industry, as it involves a series of regulations that few CFS operators feel able to comply with fully. As with most important legislation, the full effects of the new regulations have yet to be accurately measured by the tobacco or CFS industries or the public health system.
A duopoly in cigarettes, but the threat from the illicit trade grows
The cigarette industry in Mexico is controlled by two giant companies, British American Tobacco Mexico SA de CV and Cigarros La Tabacalera Mexicana SA de CV (CIGATAM). However, volume sales of contraband cigarettes grew steadily over the review period, taken a larger share and developing a distribution network that can support ever larger amounts of illicit products. Furthermore, piracy and imitation products of prestigious brands are becoming more difficult to detect. These illicit and counterfeit products tend to be distributed by street vendors and sold by the stick.
Small grocery retailers the main distribution channel for tobacco
Independent small grocers and convenience stores remained the main distribution channel for cigarettes and cigars and smoking tobacco. While the number of specialist tobacconists (preferred by consumers of RYO and pipe tobacco) is very low in the country, convenience stores are showing healthy growth and sophistication compared to traditional independent small grocers due to the notable expansion of OXXO, EXTRA, 7-Eleven and Circulo K (Couche Tard) outlets across the country. It is important to note that these chained convenience stores aggressively push sales of cigars, especially by Tabacalera Alberto Turrent SA de CV, which is a very rare strategy among traditional convenience stores.
Retail value growth for all tobacco products over the forecast period
A number of factors are behind the tobacco companies’ prediction of retail volume decline but retail value growth over the forecast period. While the smoking population is expected to decrease during the forecast period, due to anti-smoking campaigns, higher tobacco taxes and the general depressed economic environment, retail value sales are likely to increase as taxes and raw material and energy costs push-up prices.
Table of contents
TOBACCO IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Negative factors depress tobacco volume consumption in 2008
Anti-smoking law for public places comes into effect in 2008
A duopoly in cigarettes, but the threat from the illicit trade grows
Small grocery retailers the main distribution channel for tobacco
Retail value growth for all tobacco products over the forecast period
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Cause of Death Related to Tobacco 2003-2008
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
Country-specific legislation:
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 4 Taxation and Duty Levies
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 6 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
BRITISH AMERICAN TOBACCO MEXICO SA DE CV - TOBACCO - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Mexico SA de CV: Key Facts
Summary 3 British American Tobacco Mexico SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 British American Tobacco Mexico SA de CV: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Mexico SA de CV: Competitive Position 2008
CIGARROS LA TABACALERA MEXICANA SA DE CV (CIGATAM) - TOBACCO - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Key Facts
Summary 7 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Competitive Position 2008
PUROS SANTA CLARA SA DE CV - TOBACCO - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Puros Santa Clara SA de CV: Key Facts
Summary 10 Puros Santa Clara SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Puros Santa Clara SA de CV: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 12 Puros Santa Clara SA de CV: Competitive Position 2008
TABACALERA ALBERTO TURRENT SA DE CV - TOBACCO - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tabacalera Alberto Turrent SA de CV: Key Facts
Summary 14 Tabacalera Alberto Turrent SA de CV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Tabacalera Alberto Turrent SA de CV: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 16 Tabacalera Alberto Turrent SA de CV: Competitive Position 2008
CIGARETTES IN MEXICO
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 17 Cigarettes - New Product Launches 2008
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 18 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 16 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 17 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 25 Sales of Cigarettes by Length 2003-2008
Table 26 Sales of Cigarettes by Regular/Slim 2006-2008
Table 27 Sales of Cigarettes by Pack Size 2003-2008
Table 28 Sales of Cigarettes by Pack Type 2003-2008
Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cigarettes Company Shares 2004-2008
Table 31 Cigarettes Brand Shares 2005-2008
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 42 Forecast Sales of Cigarettes by Length 2008-2013
Table 43 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN MEXICO
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2003-2008
Table 47 Sales of Cigars by Subsector: Value 2003-2008
Table 48 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 49 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 50 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 51 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 52 Company Shares of Cigarillos 2004-2008
Table 53 Brand Shares of Cigarillos 2005-2008
Table 54 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 55 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN MEXICO
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 63 Company Shares of RYO Tobacco 2004-2008
Table 64 Brand Shares of RYO Tobacco 2005-2008
Table 65 Company Shares of Pipe Tobacco 2004-2008
Table 66 Brand Shares of Pipe Tobacco 2005-2008
Table 67 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO IN MEXICO
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 72 Sales of Smokeless Tobacco by Subsector: Volume 2003-2008
Table 73 Sales of Smokeless Tobacco by Subsector: Value 2003-2008
Table 74 Sales of Smokeless Tobacco by Subsector: % Volume Growth 2003-2008
Table 75 Sales of Smokeless Tobacco by Subsector: % Value Growth 2003-2008
Table 76 Sales of Smokless Tobacco by Distribution Format: % Analysis 2003-2008
Table 77 Forecast Sales of Smokeless Tobacco by Subsector: Volume 2008-2013
Table 78 Forecast Sales of Smokeless Tobacco by Subsector: Value 2008-2013
Table 79 Forecast Sales of Smokeless Tobacco by Subsector: % Volume Growth 2008-2013
Table 80 Forecast Sales of Smokeless Tobacco by Subsector: % Value Growth 2008-2013