Tobacco in Morocco
Euromonitor International's Tobacco in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Smoking Population Continues to Grow
The total number of smokers, both males and females, continued to grow during the review period. Growth was basically driven by the growing acceptance of smoking patterns, with many teenagers trying smoking. Also, because of the socioeconomic role they began to play in society, more women took up smoking; this can also be attributed to the wide availability of menthol brands targeting women. The weak legislation restricting tobacco sales and consumption additionally contributed to the growth.
Mid-Priced Cigarettes Gaining, While Economy Ones Lose
Mid-priced cigarettes continued to gain in popularity over the review period thanks to consumers' shift towards this price segment due to increasing incomes as well as improving standards of living. This is intensified as the newly privatised company Altadis Maroc introduces its international brands (Fortuna, Gauloises). Mid-priced brands are largely consumed in urban areas. Economy brands are increasingly losing share to mid-priced ones mainly due to rising prices of economy cigarettes over the review period and also, economy brands being restricted to smokers from rural areas and those on the outskirts of cities.
Cigars in its Infancy with the Swiftest Volume Growth in 2006
2006 witnessed considerable growth of cigars in terms of volume and value sales. The remarkable increase was mainly due to rising affluence following the economic reform. The wide availability of cigars, following the total acquisition of Régie des Tabacs by Altadis SA and the introduction of its successful international brands to the country, worked together to kindle volume sales of cigars in 2006.
Tobacco Products, Less Affected by Poorly Imposed Legislations
Despite the existence of some anti-smoking laws banning advertising, promotion and sponsorship of tobacco products, as well as smoking in public places, they are still poorly imposed and only marginally affecting sales.
Altadis Officially Renamed Altadis Maroc
After acquiring 80% of Régie des Tabacs in 2003, monopoly company Altadis acquired the remaining 20% in July 2006. Following this acquisition, Altadis became the monopoly company in the tobacco industry, changing its name to Altadis Maroc. To secure its leadership and success in the marketplace the new company adopted many strategies regarding advertising, packaging and investment in specific brands.
Table of contents
TOBACCO IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Smoking Population Continues to Grow
Mid-Priced Cigarettes Gaining, While Economy Ones Lose
Cigars in its Infancy with the Swiftest Volume Growth in 2006
Tobacco Products, Less Affected by Poorly Imposed Legislations
Altadis Officially Renamed Altadis Maroc
OPERATING ENVIRONMENT
Smoking Population
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies 2001-2006
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Deaths by Diseases of the Respiratory System 2001-2006
Table 4 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 5 Sales of Tobacco by Sector: Volume 2001-2006
Table 6 Sales of Tobacco by Sector: Value 2001-2006
Table 7 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 8 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 9 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 10 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 11 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 12 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 13 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
ALTADIS MAROC - TOBACCO - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Maroc: Key Facts
Summary 3 Altadis Maroc: Operational Indicators 2004-2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Régie des Tabacs SA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 Altadis Maroc: Competitive Position 2006
CIGARETTES IN MOROCCO
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 14 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 15 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 16 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 17 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 18 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 19 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 20 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 21 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 22 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 23 Sales of Cigarettes by Length 2001-2006
Table 24 Sales of Cigarettes by Pack Size 2001-2006
Table 25 Sales of Cigarettes by Pack Type 2001-2006
Table 26 Cigarettes Company Shares 2002-2006
Table 27 Cigarettes Brand Shares 2003-2006
Table 28 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 29 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 30 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 31 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 33 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 34 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 35 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 36 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 37 Forecast Sales of Cigarettes by Length 2006-2011
Table 38 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 39 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Cigars by Subsector: Volume 2001-2006
Table 41 Sales of Cigars by Subsector: Value 2001-2006
Table 42 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 43 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 44 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 45 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 46 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 47 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 48 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 49 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 51 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 52 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 53 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 54 Company Shares of Pipe Tobacco 2002-2006
Table 55 Brand Shares of Pipe Tobacco 2003-2006
Table 56 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 57 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 58 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 59 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011