Tobacco in Morocco
Euromonitor International's Tobacco in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 68 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Morocco's Tobacco Industry Maintains Healthy Growth Year on Year
Following the acquisition of Régie des Tabacs by Altadis, which began in 2003, tobacco experienced a healthy growth in terms of value and volume sales. This was due to a rising social acceptance of smoking, with the proportion of smoking youngsters growing alarmingly and many more women smoking cigarettes.
Mid-priced and Mid-tar Cigarettes Gaining Popularity
Although high-tar cigarettes dominated during the review period, mid-tar cigarettes rapidly gained share. This was due to growing health awareness among smokers, the wider availability of brands and eye-catching packages. Lower-tar cigarettes also attracted many due to being filtered, in contrast to many high-tar brands. In conjunction with decline in high-tar cigarettes, economy cigarettes declined, as mid-priced ones cigarettes became more popular. Rising incomes, coupled with the withdrawal of some economy brands and the decline of economy high-tar brands, boosted mid-priced cigarette sales.
Despite Smoking Bans, Chicha Still Growing
Chicha continued to shape pipe tobacco in Morocco over the review period, being the favourite smoking tobacco for many smokers. An increasing number of consumer foodservice outlets permit the smoking of chichi or offer it for sale, particularly cafés and restaurants in Casa Blanca, the biggest city in Morocco. These outlets are thus popular among chicha smokers.
Altadis Maintains Monopoly
Altadis Maroc, the monopoly company in tobacco in Morocco, continued to dominate both the production and distribution of tobacco products in Morocco during the review period. The company's monopoly is set to continue until 2010 when other competitors will be permitted to enter. All non-local brands are marketed by Altadis. To gain more share, the company invested more in building the image of its products and price to gain customers' loyalty.
Legislation Still Weak in Execution
Legislation to control the use of tobacco is rarely imposed, with smoking in public places still common and the purchase of cigarettes by those under 18-years-old still common. There are also no laws regulating tar levels and health warnings on all tobacco products are small and unobtrusive. Due to the alarming rise in smoking amongst boys and girls, however, more laws to control the consumption of tobacco were under negotiation in parliament at the end of the review period.
A Bright Future for the Tobacco Industry
Tobacco is expected to experience growth during the forecast period, despite anti-smoking campaigns being conducted by the government and civil associations. The trends backing up the growth over the review period are expected to set to continue supporting the growth during the forecast period as well. The greater availability of wide range of brands, weak legislation and eye-catching packaging will boost consumption and tobacco sales accordingly.
Table of contents
TOBACCO IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Morocco's Tobacco Industry Maintains Healthy Growth Year on Year
Mid-priced and Mid-tar Cigarettes Gaining Popularity
Despite Smoking Bans, Chicha Still Growing
Altadis Maintains Monopoly
Legislation Still Weak in Execution
A Bright Future for the Tobacco Industry
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Minimum Legal Smoking Age
Tar Levels
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2002-2007
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes 2003-2007
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 6 Sales of Tobacco by Sector: Volume 2002-2007
Table 7 Sales of Tobacco by Sector: Value 2002-2007
Table 8 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 9 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 10 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 11 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 12 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
ALTADIS MAROC - TOBACCO - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Maroc: Key Facts
Summary 3 Altadis Maroc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Altadis Maroc: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 Altadis Maroc: Competitive Position 2007
CIGARETTES IN MOROCCO
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Summary 6 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
Overview
New Product Developments
PROSPECTS
SECTOR DATA
Table 15 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 16 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 22 Sales of Cigarettes by Filter vs Non-filter 2002-2007
Table 23 Sales of Filter Cigarettes by Carbon vs Non-carbon 2002-2007
Table 24 Sales of Cigarettes by Length 2002-2007
Table 25 Sales of Cigarettes by Regular/Slim 2006-2007
Table 26 Sales of Cigarettes by Pack Size 2002-2007
Table 27 Sales of Cigarettes by Pack Type 2002-2007
Table 28 Cigarettes Company Shares 2003-2007
Table 29 Cigarettes Brand Shares 2004-2007
Table 30 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 31 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 33 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 35 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 37 Forecast Sales of Cigarettes by Filter vs Non-filter 2007-2012
Table 38 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2007-2012
Table 39 Forecast Sales of Cigarettes by Length 2007-2012
Table 40 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 41 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 42 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 43 Sales of Cigars by Subsector: Volume 2002-2007
Table 44 Sales of Cigars by Subsector: Value 2002-2007
Table 45 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 46 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 47 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 48 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 49 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 50 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 51 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 53 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 54 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 55 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 56 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 57 Company Shares of Pipe Tobacco 2003-2007
Table 58 Brand Shares of Pipe Tobacco 2004-2007
Table 59 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 61 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012