Tobacco
Tobacco

Tobacco in Morocco

Morocco

Euromonitor International's Tobacco in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.

Tables: 73  |  Publication date: Jul 2009
Cost: 
GBP1190.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Executive summary

Morocco’s tobacco industry maintains steady growth

Smoking prevalence in Morocco remained relatively stable in 2008 although the number of smokers continued to increase along with population rises. As a result tobacco continued to achieve healthy growth in 2008 as it had done over the review period. Increased social acceptance of women smoking and little or no disapproval of youth smoking fuels sales of cigarettes in particular. With one of the highest smoking prevalence rates in the Mediterranean region, Morocco remains an important market for tobacco manufacturers and importers alike.

Mid-price and high tar cigarettes continue to dominate

Mid-price cigarettes account for the majority of cigarette sales in Morocco due to the popularity of brands such as Marquise, from Altadis Maroc. It is likely that as disposable income rises over the forecast period, the share of premium and mid-priced brands is expected to go up at the expense of economy brands. Moroccan smokers continue to prefer high tar cigarettes although low tar and ultra low tar cigarettes are expected to achieve considerable growth, fuelled by female smokers. While these categories will increase their share in the future they will be unable to compete with high tar cigarettes, which will continue to account for the majority of cigarette sales.

Altadis Maroc acquired by Imperial Tobacco in 2008, retains monopolistic control

Altadis Maroc was acquired by UK tobacco giant Imperial Tobacco Group Plc in January 2008 for £11 billion. The company continues to function under the same name in Morocco and its activities remain relatively unchanged. Altadis Maroc has monopolistic control over the tobacco market and distributes all the cigar brands available in Morocco and either manufactures or distributes the majority of cigarette and smoking tobacco brands. The company added a new brand to its existing array, launching Davidoff in mid-2008. The company’s monopoly is set to continue until 2010 when other competitors will be permitted to enter the market.

Pending legislation could affect sales if properly enforced

A law that would ban smoking in public places and the sale of cigarettes to minors is in negotiation in the Moroccan parliament and is expected to be passed in April 2009. It has received unequivocal support from Morocco’s leading political party Istiqlal and non-governmental organisations. This law could have a detrimental impact on tobacco sales if properly enforced. Legislation regulating tobacco use has not been well enforced so far and establishments and individuals continue to ignore it. If this is the case with the new legislation then it will fail to have an impact on the tobacco market.

Slower but sufficient growth for tobacco expected over the forecast period

Despite increasing health awareness and anti-smoking campaigns sponsored by the government and civil associations, tobacco is expected to experience steady growth over the forecast period. Value growth rates will be marginally lower than those achieved over the review period but weakly enforced legislation and widespread social acceptance of smoking will ensure the practice continues to be a part of daily Moroccan life. The lack of infrastructure to support those attempting to quit smoking will also ensure growth does not cease over the forecast period, as cigar and ‘shisha’ consumption continues to grow in popularity.

Table of contents

TOBACCO IN MOROCCO : MARKET INSIGHT

EXECUTIVE SUMMARY

Morocco’s tobacco industry maintains steady growth

Mid-price and high tar cigarettes continue to dominate

Altadis Maroc acquired by Imperial Tobacco in 2008, retains monopolistic control

Pending legislation could affect sales if properly enforced

Slower but sufficient growth for tobacco expected over the forecast period

OPERATING ENVIRONMENT

Smoking Prevalence

Table 1 Smoking Prevalence in Population 2003-2008

Table 2 Number of Smokers by Gender 2003-2008

Death by Cause

The Role and effect of cannabis/Marijuana

LEGISLATION

Legislative overview/FCTC ratification

COUNTRY-SPECIFIC LEGISLATION

Minimum legal smoking age

Tar levels

Health warnings

Duty paid packet marks

Advertising and sponsorship

Smoking in public places

Litigation

Taxation and Duty Levies

Table 3 Taxation and Duty Levies

Table 4 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Table 5 Trade Statistics – Cigarettes 2004-2008

MARKET INDICATORS

Table 6 Illicit Trade Estimate 2003-2008

MARKET DATA

Table 7 Sales of Tobacco by Sector: Volume 2003-2008

Table 8 Sales of Tobacco by Sector: Value 2003-2008

Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008

Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008

Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013

Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013

Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013

Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MOROCCO

ALTADIS MAROC - TOBACCO - MOROCCO

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Altadis Maroc: Key Facts

Summary 3 Altadis Maroc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Altadis Maroc: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 5 Altadis Maroc: Competitive Position 2008

CIGARETTES IN MOROCCO

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

Summary 6 Cigarettes - New Product Launches 2008

PROSPECTS

SECTOR BACKGROUND

Cigarettes: Illicit trade

Cigarettes: Price Bands

Summary 7 Cigarette Price Band Definitions

Cigarettes: Menthol/standard

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon/non-carbon filter

Cigarettes: Filter length

Cigarettes: Slim/superslim versus regular

Cigarettes: Pack size

Cigarettes: Pack type

SECTOR DATA

Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008

Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008

Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008

Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008

Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008

Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008

Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008

Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008

Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008

Table 24 Sales of Cigarettes by Length 2003-2008

Table 25 Sales of Cigarettes by Regular/Slim 2006-2008

Table 26 Sales of Cigarettes by Pack Size 2003-2008

Table 27 Sales of Cigarettes by Pack Type 2003-2008

Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008

Table 29 Cigarettes Company Shares 2004-2008

Table 30 Cigarettes Brand Shares 2005-2008

Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008

Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013

Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013

Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013

Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013

Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013

Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013

Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013

Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013

Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013

Table 41 Forecast Sales of Cigarettes by Length 2008-2013

Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013

Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013

Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013

CIGARS IN MOROCCO

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

SECTOR DATA

Table 45 Sales of Cigars by Subsector: Volume 2003-2008

Table 46 Sales of Cigars by Subsector: Value 2003-2008

Table 47 Sales of Cigars by Subsector: % Volume Growth 2004-2008

Table 48 Sales of Cigars by Subsector: % Value Growth 2004-2008

Table 49 Company Shares of Cigars Excluding Cigarillos 2004-2008

Table 50 Brand Shares of Cigars Excluding Cigarillos 2005-2008

Table 51 Sales of Cigars by Distribution Format: % Analysis 2003-2008

Table 52 Forecast Sales of Cigars by Subsector: Volume 2008-2013

Table 53 Forecast Sales of Cigars by Subsector: Value 2008-2013

Table 54 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013

Table 55 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013

SMOKING TOBACCO IN MOROCCO

HEADLINES

TRENDS

DISTRIBUTION

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

PROSPECTS

SECTOR DATA

Table 56 Sales of Smoking Tobacco by Subsector: Volume 2003-2008

Table 57 Sales of Smoking Tobacco by Subsector: Value 2003-2008

Table 58 Sales of Smoking Tobacco by Subsector: % Volume Growth 2004-2008

Table 59 Sales of Smoking Tobacco by Subsector: % Value Growth 2004-2008

Table 60 Company Shares of Pipe Tobacco 2004-2008

Table 61 Brand Shares of Pipe Tobacco 2005-2008

Table 62 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008

Table 63 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013

Table 64 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013

Table 65 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013

Table 66 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013

SMOKELESS TOBACCO IN MOROCCO

HEADLINES

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009