Tobacco in New Zealand
Euromonitor International's Tobacco in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 85 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Complete state control of New Zealand's tobacco industry
Reducing smoking among New Zealanders has become one of the government’s priority tasks over the last few years. Discourse regarding a complete state control of the tobacco industry in New Zealand has gained much attention. Establishment of a non-profit tobacco authority to take over the distribution and sales of cigarettes and to force out the multinational companies in the New Zealand market is proposed. Major brands such as Holiday, Marlboro, and Rothmans with their distinctive packaging will be banned and only a single brand variant with plain packaging which only contains health warnings and information on quitting smoking will be allowed.
Cigarettes resume attractive shelf space in face of tighter control
Cigarette sales in New Zealand are regulated by the Smoke Free e Environment Act which controls cigarette advertising, promotion and marketing to people younger than 18-years-old. A recent NZ survey, however, shows that most stores and retail outlets still sell tobacco and breach current cigarette display regulations, indicating a clear lack of enforcement by the authorities. With all forms of tobacco advertisements completely banned in the country, displays and shelf space remain the only medium of reaching out to consumers.
Medical researchers controversially approve of smokeless tobacco
Medical researchers, having found in their research that oral tobacco is less injurious to health compared to cigarettes but still carries greater risks than not using tobacco at all, are calling for the government to relax its rigid stance against oral tobacco. To date, sales of oral tobacco are restricted in New Zealand but can be imported only for personal use. Should the government heed this, the market for smokeless tobacco can be expected to grow virtually overnight.
Ultra-low cigarettes gaining popularity
The rising concern about the health implications of smoking and the effects of tar has cast the spotlight on the ultra low tar segment of the market, and as such, it has enjoyed brisk volume growth, albeit from a small base. Ultra low tar is heavily represented by premium brands, such as Dunhill, B&H, Peter Stuyvesant, Kent and Mild Seven, therefore has additionally benefited from the brand equity that its brands hold and from the recent boom in premium brand smoking that occurred over 2005.
Cigars sees bright prospects
Despite tough legislation, cigars grew during 2006. This can be mainly attributed to price insensitive cigar aficionados who acquired their stock of cigars from known wholesalers and retailers. Moreover, with the strong economy and the growing population of affluent and well-to-do consumers, there are more people wanting to be seen to ‘have arrived’ in society. As cigar smokers are affluent groups of society, they usually purchase cigars in bulk and stock them at home for leisurely smoking or for any particular occasion.
Table of contents
TOBACCO IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Complete state control of New Zealand's tobacco industry
Cigarettes resume attractive shelf space in face of tighter control
Medical researchers controversially approve of smokeless tobacco
Ultra-low cigarettes gaining popularity
Cigars sees bright prospects
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
Taxation and Duty Levies
Summary 1 Excise Duty Rates for Tobacco Products in New Zealand 2005
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown : Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2001-2006
Table 7 Deaths from Heart Disease 2001-2006
Table 8 Deaths from Lung Cancer 2001-2006
Table 9 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2001-2006
Table 11 Sales of Tobacco by Sector: Value 2001-2006
Table 12 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 13 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 15 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BRITISH AMERICAN TOBACCO (NEW ZEALAND) LTD - TOBACCO - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 British American Tobacco (New Zealand) Ltd: Key Facts
Summary 4 British American Tobacco (New Zealand) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 5 British American Tobacco (New Zealand) Ltd: Production Statistics by Factory (in billion sticks)
COMPETITIVE POSITIONING
Summary 6 British American Tobacco (New Zealand) Ltd: Competitive Position 2006
IMPERIAL TOBACCO NEW ZEALAND LTD - TOBACCO - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Imperial Tobacco New Zealand Ltd: Key Facts
Summary 8 Imperial Tobacco New Zealand Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 9 Imperial Tobacco New Zealand Ltd: Competitive Position 2006
PHILIP MORRIS (NEW ZEALAND) LTD - TOBACCO - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Philip Morris (New Zealand) Ltd: Key Facts
Summary 11 Philip Morris (New Zealand) Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Philip Morris (New Zealand) Ltd: Competitive Position 2006
STUART ALEXANDER & CO PTY LTD - TOBACCO - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Stuart Alexander & Co Pty Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 Stuart Alexander & Co Pty Ltd: Competitive Position 2006
VE LOGISTICS - TOBACCO - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 VE Logistics: Key Facts
Summary 16 VE Logistics Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
CIGARETTES IN NEW ZEALAND
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 19 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 21 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 24 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 28 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 29 Sales of Cigarettes by Length 2001-2006
Table 30 Sales of Cigarettes by Pack Size 2001-2006
Table 31 Sales of Cigarettes by Pack Type 2001-2006
Table 32 Cigarettes Company Shares 2002-2006
Table 33 Cigarettes Brand Shares 2003-2006
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 43 Forecast Sales of Cigarettes by Length 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2001-2006
Table 47 Sales of Cigars by Subsector: Value 2001-2006
Table 48 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 49 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 50 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 51 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 52 Company Shares of Cigarillos 2002-2006
Table 53 Brand Shares of Cigarillos 2003-2006
Table 54 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 62 Company Shares of RYO Tobacco 2002-2006
Table 63 Brand Shares of RYO Tobacco 2003-2006
Table 64 Company Shares of Pipe Tobacco 2002-2006
Table 65 Brand Shares of Pipe Tobacco 2003-2006
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011