Tobacco in Norway
Euromonitor International's Tobacco in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 98 | Publication date: Oct 2009
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Executive summary
Decline in number of adult smokers contributes to low volume growth
In 2008, the total share of smokers in Norway declined to less than 22% of the adult population in 2008, down half a percentage point on 2007. The decline in the number of smokers is resulting in lacklustre volume growth in most categories of tobacco products, with the exception of Swedish-style snus. The steady decline in the number of adult smokers over the past ten years can be attributed to anti-smoking policies initiated by the Norwegian government. The Norwegian Directorate of Health runs anti-smoking campaigns created to make a long-lasting impression regarding the ill effects of smoking. Extensive education about the ill effects of smoking is incorporated into the school curriculum for all school-age children. The government continues to raise taxes on tobacco products and is considering new regulations to limit the availability of tobacco products in retail outlets.
Snus is a fashionable alternative to smoking for young Norwegians
The younger generation is substituting snus for cigarettes. Total consumption of Swedish-style snus (moist snuff) experienced dynamic growth in 2008, particularly among younger consumers aged between 18 and 25. Snus is considered to be relatively healthy compared to smoking, can be consumed in all locations and costs less than cigarettes. Manufacturers are developing products with appeal to a wider variety of potential customers, such as Mocca snus flavoured with anis in pink containers for girls and snus with Montecristo tobacco for aficionados. Snus is also considered an effective aid to smoking cessation.
Multinationals establish stronger footholds in Norway
Multinational tobacco companies gained stronger footholds in Norway in 2008. British American Tobacco Plc acquired Norway’s largest distributor of tobacco products, JL Tiedemanns Tobaksfabrik AS. Philip Morris International Inc opened a regional office in Norway to reclaim control over its main brand, Marlboro. Gunnar Stenberg AS has been renamed Imperial Tobacco Norway AS, to reflect its status as a subsidiary of Imperial Tobacco Group.
Further regulations may dampen sales of tobacco
In early 2009 the Norwegian parliament passed a law banning in store displays of tobacco products, with effect from January 1st 2010, they will only be available from under the counter, or so called Vensafe dispensers. The aim of the legislation is to suppress demand by making tobacco less visable.
Limiting tobacco sales to retail outlets where alcohol is already sold, effectively restricting it to supermarkets/hypermarkets and discounters, is also being given consideration, any such move would significantly reduce the availability of tobacco.
Volume sales expected to decline in the forecast period
Volume sales are expected to decline slowly during the forecast period as the total number of adult smokers declines. However, the government is expected to continue to increase taxes, which will drive prices upwards. Higher prices will contribute to maintaining value sales, which in turn will offset declines in retail volume. Growth is predicted only for the smokeless tobacco category.
Table of contents
TOBACCO IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in number of adult smokers contributes to low volume growth
Snus is a fashionable alternative to smoking for young Norwegians
Multinationals establish stronger footholds in Norway
Further regulations may dampen sales of tobacco
Volume sales expected to decline in the forecast period
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Death by Cause 2004-2008
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/FCTC ratification
COUNTRY-SPECIFIC LEGISLATION
Product Display Bans at Point of Sale
Limiting sales outlets
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
The smoking ban – four years on
Litigation
TAXATION AND DUTY LEVIES
Table 4 Taxation and Duty Levies 2003-2008
Table 5 Average Cigarette Pack Price Breakdown by distribution channel: Brand Examples 2008
PRODUCTION/IMPORTS/EXPORTS
Table 6 Trade Statistics – Cigarettes
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2003-2008
Table 8 Sales of Tobacco by Sector: Value 2003-2008
Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
BRITISH AMERICAN TOBACCO PLC - TOBACCO - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Norway AS: Key Facts
Summary 3 British American Tobacco Norway AS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 JL Tiedemanns Tobaksfabrik AS : Competitive Position 2008
CONRAD LANGAARD AS - TOBACCO - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Conrad Langaard AS: Key Facts
Summary 6 Conrad Langaard AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Conrad Langaard AS: Competitive Position 2008
IMPERIAL TOBACCO NORWAY AS - TOBACCO - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Imperial Tobacco Norway AS: Key Facts
Summary 9 Imperial Tobacco Norway AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Imperial Tobacco AS: Competitive Position 2008
SWEDISH MATCH NORGE AS - TOBACCO - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Swedish Match Norge AS: Key Facts
Summary 12 Swedish Match Norge AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Swedish Match Norge AS: Competitive Position 2008
CIGARETTES IN NORWAY
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 14 Cigarettes - New Product Launches 2008
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 15 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slim/superslim vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 24 Sales of Cigarettes by Length 2003-2008
Table 25 Sales of Cigarettes by Regular/Slim 2006-2008
Table 26 Sales of Cigarettes by Pack Size 2003-2008
Table 27 Sales of Cigarettes by Pack Type 2003-2008
Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 29 Cigarettes Company Shares 2004-2008
Table 30 Cigarettes Brand Shares 2005-2008
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 41 Forecast Sales of Cigarettes by Length 2008-2013
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN NORWAY
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2003-2008
Table 46 Sales of Cigars by Subsector: Value 2003-2008
Table 47 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 49 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 50 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 51 Company Shares of Cigarillos 2004-2008
Table 52 Brand Shares of Cigarillos 2005-2008
Table 53 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 54 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN NORWAY
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 59 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2008
Table 63 Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2008
Table 64 Company Shares of RYO Tobacco 2004-2008
Table 65 Brand Shares of RYO Tobacco 2005-2008
Table 66 Company Shares of Pipe Tobacco 2004-2008
Table 67 Brand Shares of Pipe Tobacco 2005-2008
Table 68 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 69 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 71 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 72 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 73 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO IN NORWAY
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 16 Smokeless tobacco - New Product Launches
PROSPECTS
SECTOR DATE
Table 74 Sales of Smokeless Tobacco by Subsector: Volume 2003-2008
Table 75 Sales of Smokeless Tobacco by Subsector: Value 2003-2008
Table 76 Sales of Smokeless Tobacco by Subsector: % Volume Growth 2003-2008
Table 77 Sales of Smokeless Tobacco by Subsector: % Value Growth 2003-2008
Table 78 Sales of Smokless Tobacco by Distribution Format: % Analysis 2003-2008
Table 79 Forecast Sales of Smokeless Tobacco by Subsector: Volume 2008-2013
Table 80 Forecast Sales of Smokeless Tobacco by Subsector: Value 2008-2013
Table 81 Forecast Sales of Smokeless Tobacco by Subsector: % Volume Growth 2008-2013
Table 82 Forecast Sales of Smokeless Tobacco by Subsector: % Value Growth 2008-2013